?Innovation: The Key to Achieve Organizational Sustainability Essay

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Presently, the theory of sustainability has gained an international popularity non merely in the more macro societal and ecological degree, but besides in the comparatively micro organisational degree. To be more specific, now it has become the primary end of an organisation to prolong a healthy and long-run development, or sustainable development. The function of invention in the organisational sustainability, nevertheless, is non yet decided partially because that the impression of invention is so elusive ( Elke & A ; Bos-Brouwers 2010 ) . After a broad literature study, in this essay it attempts to set Forth and turn out the hypothesis that invention is the key to recognize organisation sustainability.

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Organizational Sustainability and Innovation?

As pointed out in the research book by Dunphy, Griffiths and Benn ( 2006 ) , corporation has been the cardinal cell of modern economic life as it brings people such a immense physical wealth that is unthinkable for the coevalss before. The importance of corporation, nevertheless, leads to the inquiry of how to keep a sustainable development of corporation in order to accomplish the sustainability of human society and the works. This is called corporation sustainability or organisational sustainability. Consequently, one can see that in the literary sense, organisational sustainability is a sustainable and healthy development and care of the organisation to carry through its end to supply its members the fiscal returns and other sorts of results in the long tally. However, it is merely one portion of organisational sustainability.

From a more profound position, it has the sustainability of human society and the works as its ultimate end. Human existences are populating in this Earth for rather a long clip and will go on to populate in this works ; hence, it is of import to analyze the attacks to a sustainable development. Person besides link the organisational sustainability with enterprise societal duty. The two footings coincide in the point that they are both meant for a long-run development for the organisation and human existences every bit good.

Invention, however, is much more elusive to specify that organisational sustainability. Based on the wide study, it is summarized that there are at least the undermentioned two indispensible facets in the impression of invention. For one thing, invention is the construct of advanced thought. It is profoundly rooted in the members of an organisation and reflected by the organisational civilization. In the advanced civilization, the sentiments from multicultural backgrounds are welcomed and respected. For another thing, invention besides refers to the methods to convey about new and originative organisational alterations through advanced methods, such as technological invention or institutional invention. By following the advanced methods, it is possible to convey a important alteration to an organisation.

Theoretical Position

To recognize the primary importance of invention of invention in organisational sustainability, one has to happen out the built-in nexus between them. Organizational sustainability is nil like the old production manner which puts extreme and even solo accent on the short-run and economic additions in an organisation. It is aimed at a comprehensive development of economic returns, societal public assistance, ecological impact, and human development. The kernel in this new manner of organisation development lies in originative alteration or a cardinal alteration to the antique 1. Therefore, the theoretical logical thinking will be conducted from two aspects—innovative mentality and invention method.

Advanced mentality, or advanced thought, is of a critical importance for the possibility of organisational sustainability. As pointed out by Dunphy, Griffiths and Benn ( 2006 ) , because of the unsustainability of some traditional organisational values and signifiers, one can non accomplish the sustainability of society and the works if they are non significantly reshaped. It is echoed from the research consequence by Weiss and Legrand ( 2011 ) , who besides conclude that to further advanced thought, or encompass a civilization of invention, is the key to guarantee the execution of sustainable steps in an organisation. It is because sustainability attack is such a freshly emerged organisational pattern that 1 has to be spiritually advanced to accept this new thought.

In the 2nd topographic point, sustainability in an organisation is every bit impossible when no advanced methods can be put away. It is true that the organisation members should be of an advanced mentality. However, it is besides of import to work out steps to convey a extremely efficient production while at the same clip conveying benefits to the society, such as technological procedure ( Elke & A ; Bos-Brouwers 2010 ) . In this instance, the embracing of multi-culture values is of great importance ( Florea Cheung and Herndon 2013 ) . New and advanced methods will come up when different or contrasting thoughts are presented for treatment. In add-on, apart from technological invention, the institutional invention can besides ensue in organisational sustainability. An institutional agreement that encourages the sustainability of an organisation will decidedly excite the members in it to do the best of their single attempts to recognize this end.

Empirical Approach

The built-in nexus between invention and organisational sustainability has been revealed in the above theoretical position. It is every bit of import to discourse this issue from an empirical attack. Harmonizing to the research by Center for Sustainability Organization ( n.d. ) , there has come out the research focal point on Context-Based Sustainability, which interprets organisational public presentation non merely from the economic position, but besides relates it to societal and ecological thresholds. It is besides coincides to the treatment about organisational sustainability in the first portion. And it is besides straight linked to the organisational patterns taken by Coca Cola, who intends to recognize the sustainability of the organisation.

In the Sustainability Innovation Summit held by Coca Cola Enterprise ( 2013 ) , measures to accomplish organisational sustainability are hotly debated by delegates from bookmans, enterprisers and authorities functionaries. In the terminal, decisions have been reached that it is of import to “embrace riotous attacks through invention, coaction and technology.” The attacks to be adopted are riotous because they are non at all similar to those before. Or instead, one might name them advanced methods. However, in order to take these riotous attacks, it is of import to encompass invention and engineering. Technology is the consequence of invention, to some extent, because there is no technological discovery without invention. That is to state, invention is the key in taking the riotous attacks. And these attacks are for the intent of organisational sustainability. It becomes clear that invention dramas such a cardinal function in the realisation of sustainability for an organisation.


Presents, the direction of alteration has become one of the primary undertakings for the leaders in an organisation, because of the rapid alteration in economic clime and theoretical invention in direction. The construct of organisational sustainability, nevertheless, is besides one of the major theoretical challenges to the old out-of-mode organisational patterns. It non merely focuses on the short-run and economic results from an organisation, but besides extends to the societal public assistance and single benefits provided by the organisation. Such a contrast to the old patterns, it is of import to recognize the importance of invention and do the best of it to recognize the sustainability of an organisation. Specifically talking, on one manus, it is necessary to further an advanced thought among the members of the organisation ; on the other manus, it is besides indispensable to work out advanced methods to recognize the end of organisation sustainability.

Center for Sustainability Organization. ( n.d. ) . Retrieved Apr. 9th, 2014, hypertext transfer protocol: //www.sustainablelifemedia.com/events/sb14/program/workshops

Coca Cola Enterprise. ( 2013 ) . “Sustainability Innovation Summit explores how organisations can believe otherwise to drive the following epoch of sustainable business.” updated Oct. 11th, 2013, retrieved Apr. 9th, 2014, hypertext transfer protocol: //www.cokecce.com/news-and-events/news/sustainability-innovation-summit-explores-how-organizations-can-think-differently-to-drive-the-next-era-of-sustainable-business-video-and-summary

Dunphy D. , Griffiths A. and Benn S. ( 2006 ) . “Organizational alteration for corporate sustainability.” Retrieved from Routledge Talor & A ; Francis Group, Apr. 9, 2014, hypertext transfer protocol: //www.sustenn.com/files/user_files/25_Frederic_Laloux/dunphyorganization

Elke H. and Bos-Brouwers J. ( 2010 ) . “Corporate sustainability and invention in SMEs: grounds of subjects and activities in practice.” Business Strategy and the Environment ( retrieved from Database Wiley ) , Vol. 19, No. 7, pp. 417–435

Florea L. , Cheung Y. , and Herndon N. ( 2013 ) . “For all good grounds: function of values in organisational sustainability.” Journal of Business Ethics ( retrieved from Database Jstor ) , Vol. 114, No. 3 ( May 2013 ) , pp. 393-408

Weiss D. and Legrand C. ( 2011 ) . Advanced Intelligence: The Art and Practice of Leading Sustainable Invention in Your Organization. John Wiley & A ; Sons Canada, Ltd. , Ontario.

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