Is Sex All That Matters
Advertisements play a major role in people’s everyday lives because these are where they get the information they need regarding different products and services that companies offer. Due to their busy lives, people do not have the time to read extensive articles about something, which is why they rely on television or print ads for information. While there are companies that try to be as truthful and accurate about their products and services, there are those who would do anything to attract the attention of consumers and sell. As a result, they are lured to buy things they do not necessarily need. This fact may also be the reason that people accumulate too much debt. Credit cards are very eassy to avail nowadays and once a person has this in his or her possession, opportunities to spend are limitless.
One of the best advertisements so far is the Sony Bravia paint advertisement. To promote its television set, the company uses a creative commercial, which shows different colors of paint coming out of buildings and from the ground splashing on its surroundings and bursting in the air like fireworks. The choreography was perfect and was in tune with the music used. The commercial captured what the product wanted to say to its audience, which is Bravia adds color and life to the world of television.
On the other hand, the worst advertisement comes from People for the Ethical Treatment of Animals (PETA) where they promote spaying and neutering their pets through a married couple having a “sex education” with their daughter. The commercial is actually sarcastic and has good intentions; however, people who do not understand this type of advertisement, like young children, might get the wrong idea about sex. It is believed that the organization could have done a much better job to promote its campaign.
Personally, print advertisements are the best type of advertisement because people can look and stare at it whenever they want and wherever they are. It does not matter how simple it is as long as the message is clear, the product or the service will sell. Unlike in commercials, people tend to misinterpret the message, or worse, would not understand what the model is trying to say. Sarcasm and humor might be the best ways on how to attract the attention of consumers because these two would help them remember a certain product, service, or person. Recently, actress Hayden Panettiere made a sarcastic campaign telling people to vote for presidential candidate John McCain. Another example is the television show Gossip Girl, which used bad reviews like “A Nasty Piece of Work” or “Every Parent’s Nightmare” from critics to promote its new season.
There is nothing wrong with having creative advertisements but companies and organizations should make sure that these are not offending to anyone. Advertisements are a good way to promote something, especially at this age of digital technology, but these should be used responsibly and should demonstrate accurate facts and not misleading lies.
