The Questionnaire holding 19 cardinal inquiries to pull out consumer’s perceptual experience about Auto Online web site and the of import factors which motivated for consumer to purchase online. The research aim is try to place the of import factors actuating to purchase online. for consumers and to take action programs further to better consumer’s demands.
The study chiefly concentrating on the undermentioned facets ; Consumer’s position on usage of Internet. Awareness of Auto Online web site. Security. Convenience while doing a purchase etc. All these inquiries were asked on 1 to 5 Evaluations graduated table. so the informations collected on 19 factors is an ordinal.
The labels taken as Strongly Disagree ( 1 ) to Strongly Agree ( 5 ) for all the variables:
The most outstanding manner of analysing these type of informations in Descriptive Statistics is Frequency Tables and Cross Tabulations. besides Top 2 Box tonss for of import factors ; where Top 2 Box tonss is the Percentage of respondents for any peculiar inquiry answered the Top 2 responses. i. e. Strongly Agree and Agree. It will be the best step to construe the several property ( In footings of Percentages ) .
The of import thing to be see when construing the Ordinal Data is that it does non do any significance if we calculate the mean signifiers like Mean or Median.
Below are the Frequency Tables which are fundamentally about how consumer thinks about Internet and Making purchase determinations etc.
Marketing research study: utilizing SPSS indentify instance survey 3
Executive Summary:
Auto Online is a really “convenient” web site and actuating respondent to purchase merchandises online.
Most of the respondents aware about Auto Online through web surfboarding or any search engine.
It will be really good if Auto Online web site get advanced so that the overall experience with the site will be stronger than what cognize it is ; since consumer is surfing the net as he is looking more information about Automobile merchandises and he can cut down the strain with covering auto salesmen.
Analysis and Interpretation:
The undermentioned tabular arraies are the frequence tabular arraies for the inquiries. in what manner the cyberspace would be used by the respondent.
Here the cardinal inquiries for Auto Online are “I use the cyberspace to research purchases I make” . “The Internet is a good tool to us when researching an automobile” . The Internet should non be used to buy vehicles” and “Online franchise are merely another manner of acquiring you into the traditional dealership” .
Where no individual of import factor got more than 50 % of respondent stating whether “strongly agree” or “agree” . So on norm a respondent is utilizing cyberspace to research car and of class it does non turning him to buy online. they are believing that they should non buy cars on line.
Since the Percent of respondents for “The Internet should non be used to buy vehicles” got merely 40 % of Top2 Box Score.
So on norm non more than 40 % of respondents turning their Internet usage into on-line purchase for any car merchandises.
Following tabular arraies are the frequence tabular arraies on consumer’s perceptual experience about purchasing a new vehicle and don’t like to harass with auto salesmen.
