Michael Jackson. frequently referred to as The King of Pop or merely MJ. is one of the most entertaining persons in the history of the full universe. Armed with more awards than any aspirant creative person could of all time woolgather of. he produced hit vocals over 40 old ages ago in 1970. such as “ABC” . “I want you Back” . and “I’ll Be There. ” Michael continued to rule the 80’s when he wrote vocals such as “Thriller” . “The manner you Make me Feel” and co-wrote “We are the World” with Lionel Richie in an effort to assist raise money for charity. Even into the early 90’s Jackson’s glamour was merely odd. as he set the foundation for future Super Bowl halftime shows with a brassy show in 1993 during Super XXVII. the first clip of all time a web really gained viewing audiences during the half clip public presentation. However. as with all iconic famous persons. Jackson had a battalion of jobs to cover with himself.
After a rigorous. barbarous childhood. Jackson dealt with multiple kid sexual maltreatment dirts. both of which he was ne’er convicted in. every bit good as a immense populace contention over his tegument tone. Michael Jackson was found dead on June 25. 2009. the necropsy revealed it was a homicide from cardiac apprehension ; his doctor was convicted of nonvoluntary manslaughter for administrating the drugs. When Jackson died in 2009. it triggered a societal media outburst of heartache. with about one billion people watching the Memorial Service online. From the sheer sum of fans Jackson had and still presently has. if a societal media site were to catch on that featured Jackson. the possibilities would be endless.
Before any thought can be developed. the audience and demographics must be taken into history for first. Since the decease of Michael Jackson was so popular. companies really took polls and notes from their audiences when they tuned into the Memorial Service. CNN ( 2009 ) polled over one 1000 Americans to seek and understand the demographics of MJ fans better. Michael Jackson fans were split comparatively equally among gender. with 52 % of fans being male. Almost every individual over 55 was non a MJ fan. while his hottest age demographic were age 39-49. Even the immature coevals who was non truly around during his extremum still considered themselves fans. Over? of non-Caucasian respondents claimed they were MJ fans. while a bulk of white respondents claimed they were.
It is of import to observe that these were taken via telephone call. non the cyberspace in any manner. The key is to take these demographics and incorporate them with cyberspace users. peculiarly internet users. From my cyberspace selling text edition titled E-Marketing. by Judy Strauss and Raymond Frost ( 2009 ) . the mean demographic of an cyberspace user is age 19-35. white. educated. and an mean income around $ 75. 000. However. the Afro-american section of the race demographic is turning the fastest of any. Blending the two of these. the possible client base would be highest if it were aimed towards immature to middle aged grownups. with a really strong common bond that unites everyone on the web site. Michael’s music.
I think it would be considered a offense if you attempted to seek to get down a relationship type of web site with Michael Jackson’s name wholly over it. or at least the PR and media would rupture it down to the bone. but possibly any attending. good or bad. is considered advantageous when your concern is still in its early phases. Anyway. the thought I would suggest would be an full-scale fan nine for Michael Jackson. There is a site or two like this already. but it is really ill done. It would hold trivia competitions. best dancing competitions. look-alike competitions. name that melody competitions. etc. The key to the web site would be the sum of users on it. which allows the user to go synergistic with the web site. I think that would pacify to the younger population. uploading changeless exposure and picture. watching them. etc.
For the older coevals. there needs to be pictures of old Michael Jackson public presentations. classics. The unrecorded public presentation at the ace bowl. the vintage Jackson 5. the legion Grammy awards. etc. From those pictures. other current events in the universe at that clip would demo. It would look as if the user it traveling backwards in clip. researching Michael’s life. but in world. the user connects epic. phantasmagoric minutes from Jackson’s life. merely as if he is re-living his ain life thirty old ages ago. I think there would be two people who would travel to the site. younger. less passionate fans of Michael who would travel at that place for the societal facet and the older. less societal media intense. but really Michael and music heavy users.
Possibly it is a stretch. but there are already so many niche societal media webs out at that place. it is tough to to the full see what works best. As with any concern. it is non traveling to be perfect right off. the key is to invariably listen to users to assist redact the site that entreaties to the multitudes. There are a ton of 35-50 twelvemonth olds out there who truly loved there music during the 70-80’s. particularly Michaels’s. The thing is that most work forces that age do non even truly cognize the first thing on how to allow entirely accurately use. put up a Facebook history. The pilotage would hold to be so simplistic. that senior citizens could non even lose their ways. You would publicize with other immense creative persons of the clip. The Beatles. Pink Floyd. etc. Before you know it. you have created a societal web for older coevals work forces who want to acquire place from their honest days’ work. light a coffin nail. imbibe a beer and listen to the male monarch.
Plants Cited
Strauss. J. . & A ; Frost. R. ( 2009 ) . E-marketing ( 5th ed. ) . Upper Saddle River. N. J. : Pearson/Prentice Hall. Poll: Majority of Americans are Michael Jackson fans – CNN. ( 2009. July 3 ) . Featured Articles from CNN. Retrieved November 8. 2012. from hypertext transfer protocol: //articles. cnn. com/2009-07-03/entertainment/us. Jackson. poll_1_michael-jackson-fans-new-national-poll? _s=PM: SHOWBIZ
