Nike SWOT Analysis Essay

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NIKE is the world’s # 1 cobbler and controls over 20 % of the US athletic shoe market. The company designs and sells places for a assortment of athleticss. including baseball. cheerleading. golf. volleyball. and wrestling. NIKE besides sells Cole Haan frock and insouciant places and a line of athletic dress and equipment. In add-on. it operates NIKETOWN shoe and sportswear shops. NIKE factory mercantile establishments. and NIKE Women stores. NIKE sells its merchandises throughout the US and in approximately 200 other states. [ I ]

? Strengths

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? Strong stigmatization and name acknowledgment – accomplishing 95. 3 % Brand consciousness [ two ]
? Positive Wallstreet analyst blessing
? Strong International gross revenues – 2004 international gross revenues exceeded US gross revenues
? Proven Marketing scheme
? Large planetary supply concatenation
? Successful multi-branded attack to concern ( Converse. Bauer. Starter. Shaq )
? Able to vie at all consumer monetary value degrees by new acquisitions
? Consumers associate quality with name
? Leader in Technology and Design
? Significant retail presence – over 300 retail ironss carry merchandise
? Diverse merchandise batting order









? Weakness

? Although they have merchandises at all monetary value points. points with Nike logo are pricey

? Opportunities

? Marketing to adult females
? Entering China market
? Capture planetary public blessing by commanding abroad mill behavior and conditions and assisting the universe poorness state of affairs through the Nike Foundation

? Menaces

• Strong competition from Reebok and Adidas
• Accusations of unjust labour patterns
• Association with Kobe Bryant
• Counterfeit Nike’s being produced


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[ I ] 2005. Hoover’s. Inc by Catherine Colbert hypertext transfer protocol: //www. Hoovers. com/nike/–ID__14254–/free-co-factsheet. xhtml [ two ] Results based on a countrywide study of consumers between the ages of 10 and 65 that was conducted entirely for SGB/Footwear Business by Leisure Trends Group of Boulder. CO.

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