Swot analysis Essay

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SWOT is an acronym for Strengths. Weaknesses. Opportunities. and Threats. Conducting a SWOT analysis is an of import exercising enabling the company to look profoundly into market place and to take strategic enterprises to increase profitableness. growing and market portion. The purpose of any SWOT analysis is to place the cardinal internal and external factors that are of import to accomplishing the company’s overall aims and ends. SWOT analysis groups cardinal pieces of information into two chief classs: Internal factors – The strengths and weaknesses internal to the organisation. To analyse the Strengths and weaknesses following factors may be considered with regard to public presentation and importance1:

External factors – The Opportunities and Menaces presented by the external environment to the organisation. 2 To place the chances and menaces following theoretical accounts may be used: PEST Analysis: A PEST analysis is an analysis of the external macro-environment3 that affects all houses. PEST is an acronym for the Political. Economic. Social. and Technological factors of the external macro-environment. Such external factors normally are beyond the firm’s control and sometimes present themselves as threats4. Following factors are considered for PEST analysis:

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Competitor Analysis5: It is necessary to place competitor’s public presentation and actions. In instance of tea market the strategic actions of the individual rival may be of import and concerned for other companies. Success and market place factors are the of import determiners for rival analysis6.

Market Trend Analysis: Market tendency will mean whether there are any chances i. e. new demands. possible markets etc every bit good as predominating menaces.

Market Opportunity Analysis7: Market chance analysis is used to find market attraction and chance of success. Opportunity matrix is used to place the best selling chances that a company is confronting. Opportunities are grouped into the matrix harmonizing to their attraction and success chance. Threat matrix is used to place the immense threats that a company is confronting. Menaces are grouped into the matrix harmonizing to their earnestness and chance of happening.

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