With some of its trade names and companies in being for a hundred old ages or more. the soft drinks industry is a living illustration of how long-run committedness can take to long-run success. The 2012 UK Soft Drinks Report is an history of that success over the last 12 months. During that clip. the concern clime has been dif? cult. Disposable incomes have been falling and input monetary values lifting ; legislative and regulative force per unit areas have been on the addition ; and examination from the media and the general populace has been intense.

Against that background. the soft drinks industry has delivered growing while BSDA. its trade association. has been active in advancing its repute. BSDA was founded 25 old ages ago. after the amalgamation of four predecessor associations. and during that clip has supported its member companies by supplying information and protagonism for the media. pass oning with stakeholders. and offering practical aid and proficient expertness. Particular thanks are due to Jill Ardagh. Director General of BSDA for 12 old ages until her retirement in January 2012. who did much to determine BSDA into a extremely effectual. good regarded administration.

BSDA’s attempts assist its members to run in a fast-moving market place where the ordinances are frequently altering and where the media spotlight quickly moves from one issue to another. Its strong and uni? ed industry voice helps determine the clime in which the industry operates. Soft drinks companies that are non yet members of BSDA are welladvised to see fall ining. REPORT METHODOLOGY AND BACKGROUND Specialist nutrient and drink consultancy. Zenith International. has been commissioned to bring forth the 2012 BSDA UK Soft Drinks Report.

All informations and penetrations contained in this study were produced utilizing Zenith’s internal market databases and primary research. In roll uping its research. Zenith relies on the good will and co-operation of companies active in the market place. During Zenith’s one-year research into the UK soft drinks industry. over 150 soft drinks manufacturers are contacted. This includes larger branded operators. retail merchant ain label specializers. contract baggers and a signi? cant figure of smaller independent companies. Based on single manufacturer volumes for the twelvemonth. market. sector and section sums are calculated from the ‘bottom up’ .

At a sector and section degree. accommodations are so made for any dual numeration of contract and licensed bottling. Estimates for unauthorized soft drink imports sold through the ‘grey market’ are besides included. This is more marked in classs such as energy drinks instead than dilute-to-taste drinks. for illustration. The market? gures presented hence encompass all facets of the market including: return place. impulse and on premiss ; H2O ice chest volumes for the of? Ce ; place dispensed carbonated soft drinks ; and pump dispensed carbonates in the accredited trade.

Following a elaborate reappraisal of all informations? lupus erythematosuss received. certain accommodations have been made to historic volumes. To this terminal. a considerable sum of clip and attempt is exhausted reaching industry participants and endeavoring to analyze the complexnesss of the UK soft drinks arena. Zenith would wish to show its sincere gratitude to BSDA and the full UK soft drinks industry for its continued aid and support during the research procedure. IRN-BRU Launched in Scotland in 1901 by Robert Barr and his boy Andrew Greig Barr. IRN-BRU still commands a prima topographic point in Scotland where it is seen by many as portion of the civilization of the Scots state. It is “Scotland’s Other National Drink” .

The brand’s success has been built on a continued and sustained investing in both above and below the line selling activity over its 111 twelvemonth history. When Barr’s IRON BREW ( as it was so spelt ) was launched in 1901. featuring heroes of the twenty-four hours such as Donald Dinnie – “All-Round Champion Athlete of the World” – endorsed the merchandise in newspaper advertisement as an invigorating and refreshing quinine water for draw a bead oning jocks. The alone sense of temper associated with IRN-BRU advertisement was? rst used to great consequence in the Ba-Bru and Sandy sketchs which appeared in Scots newspapers from the mid 1930s to the early 1970s.

Ba-Bru and Sandy became the longest running advertisement sketch in history. It was in the mid 1970s that IRN-BRU’s most celebrated advertisement run ‘Made In Scotland From Girders’ was launched. Even though the run ended in the early 1990s. consumers still retrieve and admit it as a great run to this twenty-four hours. 3 BSDA UK Soft Drinks Report 2012 LONG-TERM COMMITMENT FOR LONG-TERM SUCCESS UK soft drinks. low Calorie & A ; no added sugar V habitue. 2011 STATISTICS UK soft drinks ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual Value. ? million % alteration Value per liter. ?

Beginning: Zenith International Low Calorie & A ; no added sugar 61 % 2005 13565 +0. 4 225. 3 12155 +1. 7 0. 90 2006 13985 +3. 1 231. 0 12525 +3. 0 0. 90 2007 13865 -0. 9 227. 7 12595 +0. 6 0. 91 2008 13725 -1. 0 224. 0 12720 +1. 0 0. 93 2009 14005 +2. 0 227. 2 13120 +3. 1 0. 94 2010 14585 +4. 1 235. 1 13880 +5. 8 0. 95 2011 14685 +0. 7 235. 3 14585 +5. 1 0. 99 Regular 39 % Beginning: Zenith International UK soft drinks sectors 2011 All market? gures have once more been to the full reviewed and revised historically. where appropriate.

UK soft drinks sectors one-year per centum alteration. Ge 2005 – 2011 12 Bottled H2O 10 8 6 4 Carbonates 2 0 -2 -4 -6 Still and juice drinks Fruit juice Carbonates 45 % Dilutables 22 % Bottled H2O 14 % Dilutables Fruit juice 8 % Still & amp ; juice drinks 10 % Beginning: Zenith International UK soft drinks. packaging. 2011 Sum 2005 2006 2007 2008 2009 2010 2011 Beginning: Zenith International Plastic / PET 65 % Can 12 % Carton 11 % 5 4 BSDA UK Soft Drinks Report Glass / other 7 % % INCREASE IN VALUE SINCE LAST YEAR Dispense 5 % Beginning: Zenith International LONG-TERM COMMITMENT COCA-COLA ENTERPRISES S F SOFT DRINKS COMMENTARY C.

2011 was another tough twelvemonth for the UK soft drinks industry with existent monetary value force per unit areas from higher trade good monetary values and dissatisfactory summer conditions. Consumers maintained their recessive disbursement wonts and hence value was the cardinal market driver in 2011. However. April was a strong month with the impact of the Royal Wedding and besides remarkably warm fall and winter months provided a little encouragement for the industry. Despite the tough economic conditions. the UK soft drinks market registered 0. 7 per cent growing in volume and 5. 1 per cent addition in value to stand at 14. 685 million liters and?

14. 585 million severally in 2011. Bottled H2O continued to demo a recovery with the aid of promotional activity and multi-pack formats. Carbonates? rmly maintained the top portion. led by Cola. fruit carbonates and energy drinks. Despite some aggressive promotional activities. both dilutables and fruit juice saw a diminution in 2011. Still and juice drinks still showed their resiliency. supplying an array of merchandise pick to a broad scope of consumers. Although consumer con? dence remained low. soft drinks remained a favorite point on the consumers’ shopping lists in 2011.

Consumers buy soft drinks for affordability. merriment N and refreshment. However. r. inventions and promotional activities continued to be the vitamin E cardinal driver for the market in n 2011. In September 2011. Coca-Cola Enterprises ( CCE ) celebrated? fty old ages at its fabrication installation in Sidcup. Kent. Opened in 1961. the site employs over 340 people and encompasses fabrication. direct service distribution and a regional service Centre. The site presently produces in surplus of 40 million instances of drinks every twelvemonth. comparing to about 300 million liters.

CCE has invested signi? cantly to better production capablenesss at Sidcup. In 2011. the company installed a new? 15m tining line. capable of bring forthing about 2. 000 tins per minute. raising the site’s capacity by an extra 20 million instances of merchandise per twelvemonth. CCE’s cardinal end is to increase the competiveness of its Sidcup operation year-on-year. whilst keeping the highest possible sustainability criterions. Since 2007 it has reduced C emanations by a sum of 7. 4 per cent. whilst increasing volume ( liters ) by 9 per cent.

Between 2010 and 2011. the site achieved zero waste to set down? ll for the? rst clip and decreased energy and H2O usage by 30 per cent. The freshly installed line will besides offer signi? cant environmental bene? T in H2O and energy use. and C emanations. Beyond its site operations. CCE besides invests in local community enterprises. In July 2011. a new onsite Education Centre was launched at Sidcup – a? 750. 000 investing that will bene? T over 4. 000 local pupils a twelvemonth. 7 Old ages TO 2011 UK soft drinks ingestion. 2005 – 2011 A steady upward tendency over the past few old ages. interrupted by two old ages of exceptionally bad conditions. 000 million liters 15 12 DEFINITION.

Soft drinks Carbonated drinks. still and dilutable drinks. fruit juices. smoothies and bottled Waterss. including athleticss and energy drinks. 9 6 3 0 2005 2006 2007 2008 2009 2010 2011 Beginning: Zenith International 5 BSDA UK Soft Drinks Report 2012 LONG-TERM COMMITMENT FOR LONG-TERM SUCCESS BOTTLED WATER UK bottled H2O. packaging. 2011 STATISTICS UK soft drinks ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual % of all soft drinks Value. ? million % alteration Value. per liter. ? Beginning: Zenith International Source: Zenith International 2005 2140 +3. 9 35. 5 15. 8 1470 +6. 5 0. 69 2006 2240 +4.

7 37. 0 16. 0 1550 +5. 4 0. 69 2007 2125 -5. 1 34. 9 15. 3 1460 -5. 8 0. 69 2008 2005 -5. 6 32. 7 14. 6 1385 -5. 1 0. 69 2009 2040 +1. 7 33. 1 14. 6 1425 +2. 9 0. 70 2010 2055 +0. 7 33. 1 14. 1 1440 +1. 1 0. 70 2011 2100 +2. 2 33. 6 14. 3 1520 +5. 6 0. 72 Fictile 92 % Glass / other 8 % UK bottled H2O classs. 2011 UK bottled H2O. types. 2011 UK bottled H2O. beginnings. 2011 Still bottled 72 % Sparkling bottled 14 % Still H2O ice chest 13 % Natural mineral H2O 59 % Spring H2O 30 % Bottled imbibing H2O 11 % UK produced 76 % France 17 % Others 7 % Beginning: Zenith International Source: Zenith International Beginning:

Zenith International DEFINITION Bottled H2O Still. sparkling H2O and lightly carbonated H2O ; natural mineral H2O. spring 2. 2 6 BSDA UK Soft Drinks Report H2O. bottled drinking H2O ; % INCREASE IN VOLUME SINCE LAST YEAR packaged H2O in sizes of 10 liters and below ; H2O for ice chests in sizes of 10. 1 liters and above. Long-run COMMITMENT COCA-COLA B T LED WATER BOTTLED WA E COMMENTARY C Continuing the impulse of the last two old ages. in 2011 the UK bottled H2O market continued showed farther marks of recovery. turning by 2. 2 per cent in volume. compared to 2010. Gross saless reached 2. 100 million liters.

Similar to 2010. pricing remained under force per unit area. as both natural stuff and distribution costs have increased. An fall heat moving ridge. mild winter and extended trade name activation helped shore up up growing. Consumption of H2O in smaller retail battalion sizes ( of 10 liters and below ) increased by 3. 0 per cent to 1. 819 million liters – as opposed to H2O ice chests in of? Ces. which witnessed a 3. 8 per cent diminution. Promotional activity was still cardinal to driving gross revenues across take place mercantile establishments and on-the-go retail. Gross saless continue to be challenged in the on-trade channel as cash-strapped consumers chose to remain in more frequently.

Despite the on-going challenges. with per individual ingestion of bottled H2O in the UK still far below the West European mean vitamin E of 115 liters. makers are e looking frontward to go oning g growing for bottled H2O in n the UK. 2011 was a signi? cant twelvemonth for the biggest merchandising trade name. Coca-Cola. which celebrated its hundred-and-twenty-fifth day of remembrance in May. The iconic trade name. now deserving? 614. 5m value gross revenues in Great Britain. celebrated the milepost with a new incorporate selling run including a new Television advert. particular commemorating battalions and a scope of instore point of sale.

The run and bespoke battalion artworks played on the strong heritage of the trade name. and celebrated Coca-Cola’s iconic adverts and vintage ‘Real Thing’ subject. In October Coca-Cola gave consumers the opportunity to win London 2012 Olympic Games VIP experiences. every bit good as hebdomadal opportunities to win a one time in a life-time trip to the Opening or Shutting Ceremony. The on-pack publicity was available across all My Coke battalions ( Coca-Cola. Diet Coke and Coca-Cola Zero ) and the back uping selling run included wireless and national outdoor advertisement in cardinal shopping countries throughout the promotional period.

Coca-Cola has been associated with the Olympic Games since 1928 – longer than any other corporate patron of the Olympic motion. In add-on. this will be the 8th clip Coca-Cola has served as Presenting Partner of the Olympic Torch Relay. 7 Old ages TO 2011 UK bottled H2O ingestion. 2005 – 2011 A gross revenues extremum in the hot summer of 2006 was followed by diminution during two old ages of bad conditions. Consumption is now retrieving one time once more. Million litres 2500 2000 1500 1000 500 0 2005 2006 2007 2008 2009 2010 2011 Beginning: Zenith International LONG TERM COMMITMENT TO BOTTLED WATER 7 BSDA UK Soft Drinks Report

2012 Long-run COMMITMENT FOR LONG-TERM SUCCESS CARBONATES UK carbonates. low Calorie & A ; no added sugar V habitue. 2011 STATISTICS Regular 62 % UK carbonates ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual % of all soft drinks Value. ? million % alteration Value per liter. ? Beginning: Zenith International 2005 6015 -2. 9 99. 9 44. 3 6795 -1. 9 1. 13 2006 5875 -2. 3 97. 0 42. 0 6755 -0. 6 1. 15 2007 5810 -1. 1 95. 4 41. 9 6850 +1. 4 1. 18 2008 5920 +1. 9 96. 6 43. 1 7120 +3. 9 1. 20 2009 6100 +3. 0 98. 9 43. 6 7515 +5. 5 1. 23 2010 6400 +4. 9 103. 2 43. 9 8000 +6. 5 1. 25 2011 6660 +4. 1 106. 7 45. 3 8490 +6.

1 1. 28 Low Calorie & A ; no added sugar 38 % Beginning: Zenith International UK carbonates? avours. 2011 LONG TERM COMMITMENT TO CARBONATES Cola 53 % Fruit 14 % Lemonade 14 % Energy 7 % Other 12 % Beginning: Zenith International UK carbonates. packaging. 2011 PET 58 % Can 27 % Dispense 10 % Glass 4 % % INCREASE IN VOLUME SINCE LAST YEAR Other 1 % Beginning: Zenith International 8 BSDA UK Soft Drinks Report LONG-TERM COMMITMENT BRITVIC C R ONATES CARBONATES COMMENTARY C The largest soft drinks sector. carbonates. proverb strong growing in 2011. registering 4. 1 per cent volume growing to make 6. 660 million liters. Carbonates value besides sparkled at?

8. 490 million. up 6. 1 per cent on 2010. The growing was chiefly driven by Cola. energy drinks and besides fruit? avoured discrepancies in 2011. and carbonates continued to be the most popular soft drinks sector in 2011. Due to increasing nutrient and drink monetary values. consumers became less experimental and stuck to traditional front-runners. Peoples were traveling out less and bought soft drinks. particularly carbonates. to devour at place. A broad scope of battalion picks target different ingestion occasions throughout the twenty-four hours. Larger battalion sizes for in-home enjoyment were popular amongst consumers looking for greater value for money.

Multipacks. transporting smaller bottle and can arrange. added more excitement to the lunchbox and societal occasions. Carbonates clearly have the low-cost dainty qualities that have sustained UK om m soft drinks for so many old ages. From an refreshment on-the-go. or as an option to intoxicant. it is clear th that N carbonates have a sound terms in the UK soft drinks industry. Kola drinks were? rst consumed in the UK in the 1890s. and Cola ( in its modern spelling ) is? rmly the nation’s front-runner soft drink today. Pepsi continues to bene? T from long-run and ongoing investing.

The trade name experienced a strong twelvemonth in 2011. staying the fastest turning Cola trade name within take-home. entering 10 per cent value growing and keeping its topographic point as the figure one trade name within on-premise. entering 8 per cent value growing. Key lending activities included the debut of the? rst 250ml scope of multipack tins across the portfolio. every bit good as PepsiCo and Britvic hammering a powerful partnership with the launch of their cross publicity. ‘Fire and Ice’ . Other activity included a price-marked battalion for 500ml and 600ml PET bottles of Pepsi Max. Pepsi and Diet Pepsi.

The publicity was run to present great value to shoppers in tough economic times and to assist drive incursion of Pepsi in-store. driving rate of sale for retail merchants across the important summer months. 2011 besides saw continued investing in trade name selling programmes to drive consumer demand and engagement including Television. digital. in-store activation and on-pack publicities. such as ‘The World’s Best Mate’ giving consumers the opportunity to win wild experiences for themselves and their couples every hr for eight hebdomads from 1 July 2011. 7 Old ages TO 2011 UK carbonates ingestion. 2005 – 2011 Tough economic times saw gustatory sensations return to the old front-runners.

Carbonates have grown during the? nancial crisis. with no added sugar now up to 38 per cent of the sum. Million litres 8000 7000 6000 5000 4000 3000 2000 1000 0 2005 2006 2007 2008 2009 2010 2011 DEFINITION Carbonates Ready to imbibe including draught dispense ; place dispense ; regular including sparkling juice ; low Calorie and zero Calorie ; Cola ; lemon including lemonade ; lemon-lime ; sociables including tonic and acrimonious drinks ; orange ; shandy ; others including other carbonated fruit? avours. energy drinks. scintillating? avoured H2O. wellness drinks and herbal drinks. Beginning: Zenith International 9 BSDA UK Soft Drinks Report.

2012 Long-run COMMITMENT FOR LONG-TERM SUCCESS DILUTABLES UK dilutables. low Calorie & A ; no added sugar V habitue. 2011 STATISTICS UK dilutables ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual % of all soft drinks Value. ? million % alteration Value per liter. ? Beginning: Zenith International Low sugar & A ; no added sugar 71 % 2005 3100 -0. 8 51. 5 22. 9 775 -0. 6 0. 25 2006 3350 +8. 1 55. 3 24. 0 805 +3. 9 0. 24 2007 3350 55. 0 24. 2 805 0. 24 2008 3250 -3. 0 53. 0 23. 7 795 -1. 2 0. 24 2009 3350 +3. 1 54. 3 23. 9 850 +6. 9 0. 25 2010 3500 +4. 5 56. 4 24. 0 910 +7. 1 0. 26 2011 3300 -5. 7 52. 9 22. 5 945 +3. 7 0.

29 Regular 24 % High juice 5 % Beginning: Zenith International UK dilutables? avours. 2011 LONG TERM COMMITMENT TO DILUTABLES Blends 51 % Orange 29 % Blackcurrant 11 % Lemon 5 % Lime 2 % Others 2 % Beginning: Zenith International UK dilutables. packaging. 2011 Plastic up to 1 liters 60 % Plastic over 1 litre 37 % 3. 7 10 BSDA UK Soft Drinks Report Others 3 % % INCREASE IN VALUE SINCE LAST YEAR Source: Zenith International LONG-TERM COMMITMENT SCHWEPPES D U A DILUTABLES COMMENTARY C Despite aggressive promotional activities. dilute to savor drinks saw a diminution in 2011 with ingestion volume dropping by 5. 7 per cent to 3. 300 million liters.

The retail value of dressed ore was up 3. 7 per cent to stand at? 945 million. By ready-to-drink volumes. dilutables kept the 2nd largest portion in the UK soft drinks market. Authoritative dilutables are typically assorted with four parts H2O to one portion sirup. Double dressed ore. a strong driver of overall consumed volume in recent old ages. is typically assorted nine parts H2O to one portion sirup. Schweppes was founded in 1783 by a German-born Swiss jewelry maker and recreational scientist named Jacob Schweppe. who discovered a manner of bring forthing carbonated H2O on a commercial graduated table.

The Schweppes trade name arrived in Britain in 1792. with the gap of the? rst mill on Drury Lane. London. Schweppes Mixers are the most popular branded sociable in the UK. They can be enjoyed on their ain or combined with intoxicant or fruit juice.

The Schweppes portfolio is now deserving? 66m. and includes legion discrepancies available in different battalion formats. In 2011 Schweppes and Diageo GB worked together one time once more. this clip to guarantee retail merchants made the most of the Royal Wedding juncture. As portion of the run for their long-run. joint enterprise to drive spirit and sociable gross revenues. they ran a particular Royal Wedding wireless executing and a Royal Wedding-speci? hundred print ad reading. ‘Let’s Celebrate the Royal Wedding ( and the excess twenty-four hours off ) ’ .

In add-on to the joint inaugural activity. the particular juncture was marked with particular limited edition themed packaging across a scope of Schweppes SKUs including Lemonade 2ltr. Slim Lemonade 2ltr. Tonic 1ltr. Slim Tonic 1ltr. Soda 1ltr. Canada Dry Ginger Ale 1ltr. Bitter Lemon 1ltr and Slim Bitter Lemon 1ltr. Schweppes was granted the Royal Warrant in 1837. and Schweppes packaging proudly states ‘By Appointment to Her Majesty Queen Elizabeth II’ .

The Schweppes Royal Wedding commemorating battalions featured the Royal Warrant and an eyecatching celebratory Ag thread design with transcript denoting ‘29th April 2011. Observing the Royal Wedding. Prince William of Wales. Miss Catherine Middleton’ . Double dressed ore. from its retail merchant ain label beginnings. has added even more affordability to the sector.

However. at the same clip the overall monetary value degree of dilutables went up. Consumers were fastening their belts due to general monetary value additions. which did non assist the sector in 2011. ost However. dilutables offer a low cost vitamin E and dependable standby in the kitchen. a Low and no added sugar discrepancies e remain dominant in the sector Y and supply healthy mundane refreshment for both grownups and kids.

DEFINITION 7 Old ages TO 2011 UK dilutables ingestion. 2005 – 2011 Dilutables remain one of the nation’s stand-bys in the kitchen closet. Dilutables Squashes. liqueurs. pulverizations and other dressed ores for dilution to gustatory sensation by consumers. usually adding 4 parts H2O to 1 portion merchandise ; high juice ( minimal 40 % fruit content as sold ) ; regular including squashes and liqueurs ( minimal 25 % ) ; low sugar including no added sugar and sugar free ;

Million litres 3500 3000 2500 2000 1500 1000 500 0 ( dilutables are expressed as ready to imbibe for easiness of comparing where mensurating overall soft drinks market? gures/shares ) . 2005 2006 2007 2008 2009 2010 2011 Beginning: Zenith International 11 BSDA UK Soft Drinks Report 2012 LONG-TERM COMMITMENT FOR LONG-TERM SUCCESS FRUIT JUICE AND SMOOTHIES STATISTICS UK ambient V chilled fruit juice. 2011 Ambient 45 % UK fruit juice ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual % of all soft drinks Value. ? million % alteration Value per liter. ? Beginning: Zenith International.

Chilled non from concentrate 29 % 2005 1120 +7. 7 18. 6 8. 3 1675 +8. 8 1. 50 2006 1210 +8. 0 20. 0 8. 7 1820 +8. 7 1. 50 2007 1230 +1. 7 20. 2 8. 9 1830 +0. 5 1. 49 2008 1190 -3. 3 19. 4 8. 7 1760 -3. 8 1. 48 2009 1145 -3. 8 18. 6 8. 2 1670 -5. 1 1. 46 2010 1180 +3. 1 19. 0 8. 1 1760 +5. 4 1. 49 2011 1160 -1. 7 18. 6 7. 9 1835 +4. 2 1. 58 Chilled from concentrate 20 % Chilled smoothies 5 % Chilled newly squeezed 1 % Beginning: Zenith International UK fruit juice? avours. 2011 UK smoothies ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual % of all soft drinks Beginning: Zenith International.

2005 35 +52. 2 0. 6 0. 3 2006 55 +57. 1 0. 9 0. 4 2007 80 +43. 6 1. 3 0. 6 2008 65 -19. 0 1. 0 0. 5 2009 45 -26. 6 0. 8 0. 3 2010 50 +8. 5 0. 8 0. 3 2011 55 +11. 0 0. 9 0. 4 Orange 54 % Apple 15 % Blends 14 % LONG TERM COMMITMENT TO FRUIT JUICE AND SMOOTHIES Pineapple 5 % Grapefruit 2 % Others 10 % Beginning: Zenith International UK fruit juice. packaging. 2011 Carton 75 % 4. 2 12 BSDA UK Soft Drinks Report Plastic 17 % % INCREASE IN VALUE SINCE LAST YEAR Glass / other 8 % Beginning: Zenith International LONG-TERM COMMITMENT GERBER JUICE F U FRUIT JUICE A AND SMOOTHIES COMMENTARY.

Growth in the value of the fruit juice market of 4. 2 per cent to? 1. 835 million was driven by additions in natural stuff monetary values. but volume saw a 1. 7 per cent diminution to 1. 160 million liters. despite a batch of promotional activity. Juice from dressed ore suffered from big trade good monetary value hikings. and as a consequence the monetary value spread between chilled and ambient became smaller in 2011. With the aid of promotional activities. chilled not-fromconcentrate juices increased volume portion by 2 per cent in 2011. Gerber Juice has a long association with Bridgwater in Somerset – its nutrient and drink production installations in the town were? rst established in the late nineteenth century.

It has late moved to a new purpose-made site. where its futuristic production installations feature advanced robotics and are the greenest and most advanced in Europe. From individual service cartons with straws to bottles with screw caps. the installation has more than 30 separate production lines. providing for a broad assortment of bottle and carton sizes. The site produces 12 million liters of juices and juice drinks per hebdomad. comparing to about a billion single consumer battalions per annum.

An on-site research lab trials and veri? Es incoming natural stuffs from around the universe. over 80. 000 metric tons of juices. dressed ores. mush and purees per twelvemonth. Stringent quality control systems guarantee that criterions are adhered to at every point in the complex production procedure. Waste is kept to an industry-leading lower limit and the calori? hundred value of any waste is extracted and converted into energy. The ambient and chilled warehouses can hive away more than 45. 000 palettes of juice. aided by a computerised stock control system which regulates everything from rotary motion to dispatch.

In partnership with major haulers. Gerber delivers over 120 vehicles daily to retailer terminals across the UK. Smoothies adjusted their premium monetary values to assist cash-strapped consumers. The volume registered a strong growing of 11 per cent to make 55 million liters in 2011. This equates to 0. 9 liters per individual ingestion. Value er gross revenues besides increased by 8 per nanogram nanogram cent to? 152 million. By? nding an low-cost monetary value point in 500 2011. smoothies continued to ta provide consumers with a tasty vitamin E on-the-go option to one or two of their 5-a-day. 7 Old ages TO 2011.

UK fruit juice ingestion. 2005 – 2011 Fruit juice gross revenues have struggled against an economic background of lifting monetary values and decreased family disposable incomes. Million litres 1500 DEFINITION Fruit juice 100 % fruit content equivalent. sometimes referred to as pure juice or 100 % juice. Chilled juice comprises four chief types: smoothies ( based predominately on whole 1200 900 crushed fruit. chilled and with a short shelf life ) ; newly squeezed juice ( non pasteurised. chilled with a shelf life of a few yearss ) ; non from dressed ore juice ( squeezed so pasteurised. chilled with a shelf life of a few.

600 300 hebdomads ) ; other chilled from dressed ore ( from dressed ore or portion squeezed and portion from dressed ore ) . Ambient or long life juice is 2005 2006 2007 2008 2009 2010 2011 0 chiefly from dressed ore and heat treated ; shelf life of up to 18 months. Beginning: Zenith International 13 BSDA UK Soft Drinks Report 2012 LONG-TERM COMMITMENT FOR LONG-TERM SUCCESS STILL AND JUICE DRINKS STATISTICS UK still and juice drinks. low Calorie & A ; no added sugar V habitue. 2011 Regular 60 % UK still and juice drinks ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual % of all soft drinks Value. ? million % alteration Value per liter. ?

Beginning: Zenith International 2005 1190 +9. 2 19. 8 8. 8 1440 +8. 7 1. 21 2006 1310 +10. 1 21. 6 9. 4 1595 +10. 8 1. 22 2007 1350 +3. 1 22. 2 9. 7 1650 +3. 4 1. 22 2008 1360 +0. 7 22. 2 9. 9 1660 +0. 6 1. 22 2009 1370 +0. 7 22. 2 9. 8 1660 1. 21 2010 1450 +5. 8 23. 4 9. 9 1770 +6. 6 1. 22 2011 1470 +1. 2 23. 5 10. 0 1795 +1. 5 1. 22 Low Calorie & A ; no added sugar 40 % Beginning: Zenith International UK still and juice drink classs. 2011 LONG TERM COMMITMENT TO STILL AND JUICE DRINKS Juice drinks 60 % High juice drinks 13 % Still? avoured H2O 13 % Sports 11 % Other 3 % Beginning:

Zenith International UK still and juice drink packaging. 2011 Carton 48 % Plastic 25 % Glass / other 27 % 1. 5 14 BSDA UK Soft Drinks Report % INCREASE IN VALUE SINCE LAST YEAR Source: Zenith International LONG-TERM COMMITMENT SHLOER S L A STILL AND J JUICE DRINKS COMMENTARY C Still and juice drinks registered a modest growing of 1. 2 per cent to make 1. 470 million liters in 2011. The volume growing was chiefly driven by athleticss drinks and? avoured H2O. and value besides saw an addition of 1. 5 per cent to?

1. 795 million in 2011. This diverse sector entreaties to a broad scope of consumers from kids to turn ups. supplying an array of merchandise pick. Still and juice drinks continue to offer a tasty option to kick bottled H2O or carbonates. and remain a popular pick for all health-minded consumers. As an concomitant to mundane repasts. athleticss. work and leisure. still and juice drinks provide varied refreshment. Along with athleticss as and? avoured H2O. ice tea has er been one of the star performing artists l within the sector in the last 5 twosome of old ages.

This diverse N sector has a great possible O to spread out its scope through V trade name extensions. and? avour inventions in 2012. Shloer. the twinkle juice drink. was? rst developed by Professor Jules Shloer in Switzerland in 1935. Over the old ages. the trade name has had different ownership but. since 2005. has been portion of the SHS Group. Through the focal point of the squad in the Group’s Drinks Division. the trade name has seen systematically high degree public presentation and investing. including Television. sponsorship. sampling and carefully tailored promotional programs.

The best illustrations of support for the trade name have been product-led inventions. such as the debut of a Rose discrepancy in 2009 and seasonal limited editions of Summer and Berry Punch in 2011. In acknowledgment of the consumer demand for Shloer in the out of place market. a 275ml bottle has besides been introduced to the bill of fare in household dining saloons this twelvemonth.

These add-ons to the scope have all extended Shloer’s merchandise life rhythm by adding incremental gross revenues to the trade name and the class. Plans for 2012 include a high pro? le consumer run around Shloer Sundays. which non merely concentrate on juncture use for the trade name. but aim to set it on the hebdomadal shopping list – doing big soft drinks a regular purchase. whatever the juncture.

7 Old ages TO 2011 UK still and juice drinks ingestion. 2005 – 2011 Consistent growing over the last few old ages. as consumers respond positively to wider pick on offer. DEFINITION Still and juice drinks High juice drinks ( 25-99 % fruit content ) ; juice drinks ( 5-25 % fruit Million litres 1500 content ) ; other still drinks ( 0-5 % ) including iced tea. athleticss drinks. still? avoured H2O and non-fruit drinks. 1200 900 600 300 0 2005 2006 2007 2008 2009 2010 2011 Beginning:

Zenith International 15 BSDA UK Soft Drinks Report 2012 LONG-TERM COMMITMENT FOR LONG-TERM SUCCESS SPORTS AND ENERGY DRINKS STATISTICS UK athleticss and energy drinks. 2011 Sports 25 % UK athleticss and energy drinks ingestion. 2005 – 2011 Year Million litres % alteration Litres per individual % of all soft drinks Energy 75 % 2005 365 +14. 1 6. 1 2. 7 2006 405 +11. 0 6. 7 2. 9 110 +15. 8 1. 8 0. 8 295 +9. 3 4. 9 2. 1 2007 455 +12. 3 7. 5 3. 3 125 +13. 6 2. 1 0. 9 330 +11. 9 5. 4 2. 4 2008.

505 +11. 0 8. 2 3. 7 135 +8. 0 2. 2 1. 0 370 +12. 1 6. 0 2. 7 2009 530 +5. 0 8. 6 3. 8 140 +3. 7 2. 3 1. 0 390 +5. 4 6. 3 2. 8 2010 600 +13. 2 9. 7 4. 1 160 +14. 3 2. 6 1. 1 440 +12. 8 7. 1 3. 0 2011 660 +10. 0 10. 6 4. 5 165 +4. 5 2. 7 1. 1 495 +12. 5 7. 9 3. 4 Beginning: Zenith International Sports drinks. million litres 95 % alteration +11. 8 Liters per individual 1. 6 % of all soft drinks 0. 7 Energy drinks. million litres270 % alteration +14. 9 Liters per individual 4. 5 % of all soft drinks 2. 0 Beginning: Zenith International UK athleticss drink types. 2011 Isotonic 94 % Hypotonic 5 % Hypertonic.