Consumer perceptual experience can be defined as a selling construct that involves a customer’s feeling. consciousness. and consciousness about a trade name that are offered. Consumer perceptual experience is of import for both consumer and sellers because client act and range based on their perceptual experience. non on the footing of nonsubjective world and it is of import for sellers to understand the whole construct of perceptual experience so they can find what are possible factors that influence consumers to purchase. Sensation associated with the stimulation of a centripetal organ that includes advertisement. packaging of the merchandise. property of the merchandise such as the characteristic and the quality. trade name name. and the merchandise itself. Prada is one of the celebrated manner label from Italia. it’s specialising in luxury goods for both work forces and adult females. The Prada trade name is in the life rhythm of adulthood. To pull more clients. Prada uses a batch of celebrated theoretical account to advance their new merchandise and they use season subject for their advertizement such as “Prada spring/summer 2010 ad campaign” and “Prada fall/winter 2010 ad campaign” .

Prada besides promote their merchandises by forming manner show. nowadays manner show has become the most persuasive selling tools for manner industry. Prada besides encourage their merchandises through magazine ads. Prada ads are presented in the world-wide manner magazine including Vogue and Elle. For the packaging. Prada takes a great attention for the packaging item ; they design a simple and classiness shopping bag with threads binding in a delicate bow. It’s all designed to pull more attending from clients. Prada pocketbooks are one of the manner world’s most celebrated icons because of the characteristic and first-class quality. Every season. a new line of bags launched to run into the current manner and seasonal demands. The forms. proportions. and sizes of the pocketbooks differ to run into different women’s manner demands and penchants. It has simple design every bit good as plaits. gathers. and ties for trendier bags. Prada handbags come in a assortment of impersonal colourss including camel. bubbly. pewter. white. black. and natural canvas. Sometimes its semen with more alone prints such as animate being forms or brighter colourss that are used for seasonal visual aspects.

The signature of Prada logo conspicuously shows. Prada besides has superior quality stuffs such as leather. calfskin. deerskin ; fox fur tegument. and nylon. Prada besides has a Miu Miu as its merchandise line that offer lower monetary value and targeted younger demographic. Absolute threshold can be defined as the smallest noticeable degree of stimulation. In this point. topics can observe the stimulation between ‘something’ and ‘nothing’ . Prada creates many Television commercials in really short continuance of clip for less than two proceedingss. which is near to the absolute threshold. Centripetal adaptation refers to ‘getting used’ to a certain esthesiss or going adapted to a certain degree of stimulation. Prada uses colourful advertisement to acquire more customers’ attending and tend to alter their advertizement often to avoid consumers acquire bored with the current advertizement. Every person are alone. no 1 is precisely likewise in this universe. They have different demands. wants. outlooks. and perceptual experiences. Customer select the merchandise based on consumer’s outlooks. consumer’s motivations. and situational factors. Consumer outlooks defined as the sensed value that clients seek from the purchase of purchasing goods and services.

Customer outlook can be influenced by their perceptual experience of the merchandises and services. old experience. advertisement. consciousness of the rival. and trade name image. Prada is luxury goods with high monetary value and high quality merchandises ; clients have high outlooks for Prada because of the trade name image and the monetary value. the higher the monetary value the higher the quality of the merchandise. Prada create high quality pocketbook with available in many colourss and many elegance design to run into customers’ outlooks and fulfill customer’s demands and penchants. Stimulus factors include size. strength. colour. etc. Prada ever launch pocketbooks with a batch of fluctuation of colour from impersonal colour to brighter colour or even carnal form to pull more consumers’ attending. Sellers should aware about perceptual deformation because clients tent to falsify their perceptual experiences. Perceptual deformation includes physical visual aspect. first feelings. and etc. Surveies on physical visual aspect show that the choice of theoretical accounts for advertizement is the chief factors of strength. Prada uses many top theoretical accounts to acquire more positive influence on consumer perceptual experience. attitudes. and behaviour.

The physical visual aspect of the merchandise frequently consequence consumers’ judgement such as the figure of the packaging. Prada uses simple and smart packaging with the simple logo to heighten consumer’s feeling. First feeling tends to be lasting and digesting. Most consumers’ first feeling of Prada pocketbook is a luxury. upper category. and high quality bag therefore they must keep the quality to prolong consumers’ feeling. Every person has their ain perceive image based on their certain behaviours and past experience. Consumers maintain their self-image by purchasing merchandises and services that they believe are consistent with their ego –image. There are some factors that influenced consumer imagination. Positioning refers to the image of a merchandise or trade name that are in the head of consumer. Consumer perceive Prada pocketbook as an elegance. prestigiousness. upper-class pocketbook.

Consumers buy Prada pocketbook when new manner tendencies and alteration of season. Because of the monetary value and prestigiousness. consumers expect high quality. category and wealth. and luxury. In perceptual function. Prada placed in the strategic zone where they offer high cost of merchandise with the first-class quality. Therefore. repositioning is non required at this clip. Perceive value is the value that the clients get from buying goods or services. Prada provides “customer satisfaction based pricing” by give them warranty for the goods that have been purchased. Customer may claims and returns the merchandise within 10 yearss but the merchandise must be returned in the original packaging. Prada besides encourage long-run relationships with clients by inquiring them to make full the signifier about the customer’s name. contact figure. and e-mail after they purchase any points and they will allow the client knows if there are new merchandises reaching.

Consumers frequently shape their ain sentiment to judge the expected or experienced merchandise quality based on both intrinsic cues and extrinsic cues. Intrinsic cues include the physical visual aspect of the Prada pocketbooks such as the size or the colour of the bag. However. the extrinsic cues are an external to the merchandise such as monetary value. shop image. and state of beginning. The monetary value of Prada bags is from $ 400 to $ 3. 000. The Prada shop has unbelievable architecture and alone insides ; it designed to reinvent the retail experience of the Prada trade name. The label Prada Milano shows the state beginning of the merchandise.