Introduction

I am traveling to specify the EYWA company media demands. And every bit good as placing mark audience and consumer profile. analysis the merchandise market factor of the EYWA Company. Analysis the originative demands of an advertisement message and identifying media selling demands. confirm the media budget and legal and voluntary restraints of the company of EYWA. 2. Features of the mark audience from the advertisement brief. Earth sprite merchandises are 100 % natural and effectual sensible and advanced. The mark audience consist of adult female who are beauty witting and who are looking for natural merchandises. They are cognizant of the inauspicious effects of chemical-based tegument attention merchandises. They are looking for natural merchandises which are good value for money and will their tegument looking rediant and assist battle aging.

3. Fix a elaborate consumer profile EWYA Company

Demographic information
Gender – Females
Age – 25-54
Marital position: half of married and half of individual
Degree of educational attained: females professional. Wifes of professional Income – about $ 150. 000
Geography profile- interior metropolis and suburban countries
Psychographic information:
Activity
Interest
Opinion
Valuess
Life style

4. Analysiss market factor to find the range and frequence required for each of the advertisement media suggested in the brief. Media scheme: EWYA Company utilizing media for advertisement such as Television. wireless. woman’s magazines and wellness magazines. EWYA Company besides utilizing some of societal web site for illustrations Face book and chirrup could besides extremely effectual. Point of sale show in a major ace market or chemist concatenation should besides be considered. Level of engagement: Television. wireless. and magazines and societal media are high degree engagement.

Point of sale show in a major ace market or chemist concatenation comes in low degree engagement. Product use and lifecycle: merchandise use is high and merchandise life rhythm comes in four subdivisions. Advertising message features: it is sensible monetary value and 100 % Australia owned. Merchandise features: The full Earth sprite merchandise contains tamanu oil which has a alone capacity to back up the formation of new tissue. Eywa is 100 % Australian owned.

Ewya merchandises monetary value are really low-cost instead than the competitors’ merchandises. Competitive state of affairs: other similar merchandises on the market in term of merchandise characteristics and pricing. Create trade name consciousness for the Earth sprite merchandises and distinguish the trade name from its many rivals. Media enviourment: it is combination of electronic and hardcopy media enviourment.

5. ( a ) originative demand
Eywa utilizing mainstream media.
Images
Action
Coloring material
Wordss
Music and sound

Colour dramas of import portion in advertisement. coloring material perceptual experience controlled by encephalon. eyes and act uponing our emotions and actions and we can utilize many coloring materials such as black. blue. ruddy. white. yellow. green. tap etc. Through the action attention deficit disorder to the originative message by showing how the merchandise can be used and characteristics of the merchandises. Images based on the impact you want to do on the consumer. Music and sound I the cardinal component in advertisement like utilizing the advertisement motto as portion of the sound experience for the consumer can besides do a large impact through trade name association. The cost of this publicity is $ 5 million.

Ad message and media deduction: the catchy slogan “Reconnect” with nature. Eywa is 100 % Australian owned. Ewya merchandises monetary value are really low-cost instead than the competitors’ merchandises. 6. Sketch the merchandise or service selling demands

Point of sale show infinite in a major ace market or chemist concatenation should besides be considered. Trading refer to any activity that aims to sell merchandises or service utilizing point of sale The merchandise or service advertisement be relevant to the specific communities. The merchandise and service have an association with a specific media vehicle. A media selling scheme is to follow a trade name extension scheme. 7. Identify any relevant local. national or international statute law or criterion that you may necessitate to see.