In 2002. Jeffrey Lubell founded True Religion– a trade name of premium. vintage-inspired jean. Iconic for its precise tantrum and bold sewing inside informations. True Religion has grown exponentially as a company and continues to run harmonizing to its mission statement: “…to make quality. American-made. reliable. timeless. great adjustment. 1970’s divine denims wear. with a trendsetting entreaty for today’s consumer” ( True Religion Brand Jeans. 2009 ) . The company presently offers a broad assortment of dress and accoutrements for work forces. adult females. and kids. and is one of America’s taking interior decorator denim trade names.
As the demand for premium jean has risen over the past decade– giving rise to companies such as 7 For All Mankind and Paige Premium Denim– True Religion has remained successful by come ining its merchandises into foreign markets. True Religion denims can be found all over Asia. Europe. and in less-developed states such as Egypt. It is this planetary presence that allows the trade name to keep an border over its rivals. Which foreign market should be entered following? While states such as France and Italy are typical mark parts amongst dressing trade names. developing states with a big tourer industry could be assuring every bit good.
One state in peculiar shows great possible as a new market for True Religion– Mauritius. An island located off the southwest seashore of Africa. the state offers some of the world’s most arresting beaches. diverse people. a widely distributed society. and a flourishing tourer industry ; all of which. would be good for establishing True Religion Brand Jeans. Officially named The Republic of Mauritius. the political system of the island is a democracy that has been modeled after the British Parliamentary system. This allows for free elections that take topographic point every five old ages. and secures a separation of power within the authorities.
Its legal system is chiefly based on the civil jurisprudence system of France. every bit good as English common jurisprudence ( Government of Mauritius. 2009 ) . The government’s outstanding presence in the Mauritanian economic system has proved to be highly effectual and good to the state and its people. Several Acts of the Apostless have been put into consequence to diversify the island’s economic system and construct upon sectors that are presently successful. while endeavoring to go a modern society with a high criterion of life. The success of the country’s political and legal systems are farther illustrated by Mauritius holding a current existent growing rate of 5. % . and being voted as the best-governed state in all of Africa ( Government of Mauritius. 2009 ) .
Although developing states may be perceived as a hazardous concern investing. Mauritius’ economic growing and development through the old ages have proven otherwise. As the official authorities web site of Mauritius provinces. “An attractive blend of advantages is offered to international investors. These include: political stableness. pleasant and peaceable life conditions. efficient telecommunications. pool of qualified professionals conversant in English and French…” ( Government of Mauritius. 2009 ) .
Mauritius has an ultimate end of overhauling its society– this includes overhauling its retail industry. Introducing True Religion denims to the state provides the company with an untapped resource and would give True Religion a competitory border against other premium jean trade names. There are many chances that developing states such as Mauritius offer. With a society that wishes to be worldly and up-to-date every bit good as a tourer industry that brings in people from all over the Earth. Mauritius can offer True Religion Jeans an wholly new group of possible consumers. in a new and exciting location.
