This pie chart shows the market portions of a fast nutrient industry that the McDonald’s corporation has 13 % portion. Yum! Brand’s Inc. 10 % . Doctor’s Association Inc. 9 % . and Wendy’s have 4 % of portions. While the other’s has 64 % of portion. including the portion of a Tropical Hut.

I. Introduction

Tropical Hut is one. if non the oldest. fast nutrient articulation in the Philippines. It started in 1962 when the Que household had this thought of seting up a java store within the confines of their supermarket. therefore. Tropical Hut Hamburger was born. Now. it has more than 50 subdivisions countrywide and still turning. turn outing that it can keep its stance in the fast nutrient sphere.

Tropical Hut Food Market. Inc. ( THFMI ) started its operation as a little sari-sari shop and is owned by the Que household. In 1962. the concern has grown into a food market shop and expanded quickly into a Supermarket. It was besides in this twelvemonth that the construct of a Coffee Shop within the Supermarket was launched with the debut of Tropical Hut Hamburger: The Company was incorporated in February 1965. In 1972. Mercury group of Companies. Inc. acquired the Company with the debut of a Drugstore within the Supermarket.

II. Market Situation

Before Jollibee. before McDonald’s. before Burger King. before anyone else. it seems. there is Tropical Hut Hamburger. And hamburger it is. so the best it could of all time be. But that was long ago. Now. Tropical is merely a trace of its former ego.

Everyone suspects that their beefburger is where Jollibee’s came from – They about have the same gustatory sensation. Their fried poulet is besides merely like Jollibee’s. but this clip it was Tropical who copied it. Tropical has other nutrient choices. like Bistek ( a local version of beef steak er strips ) and other sandwiches. However. the topographic point is non universe category. It is non as clean nor every bit good kempt as McDonald’s or Jollibee. And they have a really hapless image. Although nutrient is good. you wouldn’t desire to be seen at that place.