Introduction

In this subdivision. supply a brief debut to your lemonade base to supply a possible investor with necessary background stuff. Your debut should bespeak your topic or intent and why it is of import. You might sum up some of the chief points you identified in Part I of this assignment.

Stigmatization Scheme

In Part I. you decided portion of the trade name when you developed your pricing scheme. Continue with the other parts of the selling mix ( topographic point. publicity. and merchandise ) . and discourse how the lemonade base should be branded using this selling mix in this subdivision. Draw upon Chapter 13 to back up your points. and compose your response in complete sentences with APA commendations where applicable. For this subdivision and all subdivisions in which research is incorporated. delight maintain the followers in head: An in-text commendation uses the undermentioned format: ( Author’s last name. twelvemonth ) . It should look at the terminal of the sentence in which information gathered from your text appears. Be certain to put citation Markss around any stuff that comes word for word from your beginning. When straight citing. you must besides include the page figure in your in-text commendation: ( Author’s last name. twelvemonth. p. # ) . Here is an illustration: ( Williams & A ; Tollet. 2008. p. 49 ) .

OPPORTUNITIES FOR NEW LOCATIONS

Your base in your vicinity has been really successful and you are sing spread outing operations. In making so. you will necessitate to sketch some standards for possible new locations in this subdivision. Reference Chapter 15 for support. and compose your response in complete sentences with APA commendations where applicable.

PROMOTION Plans

You have a $ 10. 000 budget to advance your base in the local community. Please outline two or three ways you could advance this concern ( please include costs involved in these publicities ) in this subdivision. Reference Chapter 16 for support and compose your response in complete sentences with APA commendations where applicable.

EMPLOYEE Training

You have hired several people to run your lemonade base. because you merely are excessively involved in the strategic facets of the concern. As such. you have seen gross revenues bead. Discuss some ways you can actuate your employees to better gross revenues in this subdivision. Reference Chapter 10 for support. and compose your response in complete sentences with APA commendations where applicable.

Decision

The decision brings all of the study components together and briefly reiterates your intent and cardinal takeouts. This concluding subdivision is your chance to go forth a permanent feeling with the investor and guarantee your study conveys the message you intended.

Mentions

Your mention page should name full mentions of any beginnings used in the concern study. Please name them in alphabetical order and follow APA guidelines for arranging. The format for a book with multiple editions ( such as your text edition ) appears as follows. First author’s last name. First initial. & A ; Second author’s last name. First initial. ( publication twelvemonth ) . Title of book in italics ( edition figure ) . Printing metropolis. province: Publisher name. Example

Williams. R. . & A ; Tollet. J. ( 2008 ) . The non-designer’s web book ( 3rd ed. ) . Berkeley. Calcium: Peachpit.