Jamie Oliver is a chef who has made a figure of telecasting programmes for Channel 4 ; in most of these programmes he is cooking and teaching the audience. although he is sometimes portion of docudramas about nutrient. for illustration in schools. His manner of address is really different to many of his coevalss: he uses his typical manner to show himself as a down to earth. friendly Television chef.
Oliver is the lone individual speaking in this transcript because he is cooking and explicating his actions for the Television show. The fact that he is cooking while speaking agencies that there are legion intermissions in the transcript. for illustration ‘…Your Burger ( 2 ) and so some rosemary’ . The two 2nd intermission indicates that he is showing this action on the programme ; it is of import in his function as a Television chef that he doesn’t merely sit and speak through a formula because viewing audiences want to see the formulas being made and they besides want to be entertained and kept interested by Oliver traveling about in the kitchen. Other pauses suggest that. although this programme is likely scripted to some grade. Oliver is non reading from an prompter but retains an component of spontaneousness to his address. The intermissions at the start of the transcript. ‘Hi cats ( . ) welcome to ministry of nutrient ( . ) ’ . are indexs of this spontaneousness. as is the non-fluent ‘er’ . which is presented subsequently on in the show. Although sometimes a mark of jitteriness. in this instance I think the intermissions help Oliver to look normal. like his viewing audiences. so they are more likely to try his formulas and. of class. purchase his books.
Jamie Oliver’s Estuary speech pattern and his attach toing usage of London slang are besides typical characteristics of his talk. A Word such as ‘bash’ is a conversational and is non a word we expect to hear on a cookery programme. We are used to words from the cooking semantic field such as ‘whisk’ . ‘bake’ . ‘stir’ but Oliver’s linguistic communication usage once more makes him look really normal. accessible and relaxed. Equally good as specifically accented words such as the dropping of the ‘h’ in ‘orrible’ . Oliver’s elisions ‘ gon na ’ . ‘wanna’ and ‘kinda’ show his relaxed tone. Equally good as utilizing these to construct a successful Television character. Oliver could be utilizing this informal linguistic communication because he is concentrating more on the existent cookery and explicating the key inside informations of the formula instead than the functional linguistic communication he uses.
It is of import that Oliver does non look excessively autocratic to his audience: they need to experience like they can associate to him ; it is hence of import that he moderates his usage of jussive moods. Throughout the transcript. he softens his instructions to viewing audiences: ‘…about a tablespoon of marjoram ( 1 ) you want about’ ; ‘an egg some rosemary some ( . ) mustard’ ; this deficiency of preciseness is promoting to people watching his because it suggests this formula is easy to follow. The self-deprecating suggestion that Oliver is non wholly certain of what he is making. merely thinking. agencies that he does non presume a too-powerful place in relation to his viewing audiences. The word ‘ ; literally’ implies that the solution is simple and easy. so Oliver maintains his character as the ‘friendly. easy’ Television chef in contrast with person like Gordon Ramsay and his really proficient. scientific formulas that can non be replicated in ordinary kitchens.
In decision. Jamie Oliver uses many characteristics of talk that are typical of Television chefs. such as legion intermissions and imperative instructions which are indispensable in his function. but he besides has a really typical personal manner of talk. characterised by his speech pattern. usage of slang and conversational vocabulary. He uses his ain idiolect to make a successful Television personality that viewing audiences can associate to and follow as a cooking function theoretical account.
