Enchanted Kingdom is a subject park in the Philippines. It is located in Santa Rosa City. Laguna. operated by Enchanted Kingdom Inc. ( once named Amtrust Leisure Corporation ) . Like any other amusement park. it got legion attractive forces and drives that serve the best involvement of people of any ages particularly kids. In the point of position of operations direction. as a whole. Enchanted Kingdom is designed to provide ingeniously each invitees fancy and offers a entire enjoyment for everyone.

With their catchy phrase. “Where the charming begins…” they should supply clients an overall satisfaction with all the merchandises and services they offer and still come up with advanced thoughts to maintain people particularly in the nearing metropoliss to come and travel with a fulfilled experience of thaumaturgy. how far would they render to do people’s imaginativeness every bit realistic as they can be? I. Product and Service Design Positive From entryway to issue. the topographic point is really keen. Customers find themselves astonished with sight of substructures built ; we all know that the scenic ambiance endows what Enchanted Kingdom is all about.

It is designed in such a manner that would provide all ages. They put up drives and fun-filled activities such as arcade. set visual aspects. games. keepsakes. mascot parade. street terpsichoreans. flushing pyrotechnics and a batch more. As old ages passed by. they keep on adding new drives and attractive forces such as Xtreme Paintball. Kart rushing. Triassic Laser Tag. 4D Discovery Theater. Exodus the Ride ( All-terrain vehicle Adventure Trail ) . Lake Spa ( pes. back massages ) . Space Shuttle Max. and SRRX ( Haunted attractive force ) . They besides started seasonal attractive force such as the Biki Waterworld during summer. Their ticket promo is besides something people are watching out.

They have a assortment of ticket rates depending on age and season. They besides have price reductions for pupils and occupants of Sta. Rosa. and every sem breaks they offer “barkada” price reductions or bundles to their mark college pupils. Negative Bringing of nutrient and drinks inside the park is purely prohibited. Customers are so induced to purchase monopolized and expensive nutrient and drinks indoors. otherwise they still need to travel out the park. Tickets are non so low-cost. Their keepsake merchandises are excessively expensive. There is no topographic point or specific topographic point. where people could rest when they got tired. merely benches sparse at the park.

II. Capacity Positive EK has truly the capacity to carry on concern like this. With 17 hectares of land country. they could truly suit a big figure of people and set all the park zones. store and nutrient mercantile establishments. kiddy drives. adventuresome and utmost drives for grownups and other attractive forces together. They have drives that give so much merriment and exhilaration to clients. Their staff and crew are skilled. good trained and do first-class occupations. Their operations hours are plenty to most clients to to the full bask and research the whole charming topographic point. Negative

Although they could provide to big figure of people. there are truly times particularly during particular occasions when the whole park is full of visitants or tourers. These create long lines in different drives making perturbations to the enjoyment of their clients. III. Service Process Positive Buying of entrance tickets is easy. They could take between limited tickets or ride-all-you-can tickets. Besides. EK provides necessary safeguards and made the subject park every bit accessible as it can be such as booklets so you might non acquire lost. There are staffs all over the subject park for immediate concerns. and accessible client service office.

Negative If there were excessively many people. it would take 30 proceedingss to 1 hr before you can take a drive because of long lines of people. The hardest and most exhausting portion is that you’re standing while you are waiting for your bend. Too much-crowded amusement park makes clients non to finally bask their trip and be dissatisfied. IV. Facility Layout Positive The age rightness and other demands for efficiency of their installations are viewed mostly as one of the best characteristics of Enchanted Kingdom. They have it all! From land. air current. H2O. digital and to athleticss! They offer a assortment of merriment.

The layout was designed in such a manner that it is sparse out likely because they want their clients non merely to be condensed to one side of EK but besides to travel all about and see all the other landmarks they constructed. Their drives are distributed harmonizing to different subjects such as Spaceport. Portabello. Brooklyn Place. Victoria Park. Boulderville. Midway Boardwalk. and Jungle Outpost. The Boulderville is where most drives for childs could be found. Negative Sparse layout could be palling for some clients. Walking excessively many stairss is palling and a small spot wash uping to those older people.

The grownup drives like infinite bird and ground tackles off would take about five ( 5 ) proceedingss of mean walking in between. V. Location Positive Going to Enchanted Kingdom comes ready to hand with private vehicles particularly those coming from Manila for it is located near the South Luzon Expressway Exit. It is besides isolated from other landmarks such as mills that could destroy the arresting atmosphere of EK. Its location is besides near from sole subdivisions that could give them rich clients. Negative The location of EK would most probably be really inconvenient for public commuters. Since it is far from the national route. it is difficult for them to turn up it.

Besides. the trip from the national route is prone to heavy traffic. Finally. people who opt to eat outside of EK due to its expensive nutrient and drinks would be them about 10-15 proceedingss and extra transit costs because of its stray location. VI. Quality Positive Well. every concern attempts to function their map good. For some. it is low-cost with all of its adjustments. Enchanted Kingdom is the biggest subject park we have here in the Philippines. This is likely the closest to holding our really ain Disneyland. They provide better quality of drives and scenery comparison to others.

They are a member of International Association of Amusement Parks and Attractions which can guarantee us that Enchanted Kingdom follows utmost quality criterions and steps similar to other amusement Parkss in the universe. Negative The “newness” factor is someway losing in Enchanted Kingdom presents. When you often visit EK. you would likely inquire for new major drives. There are added attractive forces but they are missing of constructing new major drives. The most exciting and disputing drives of EK would likely be still Anchors Away and Space Shuttle which is now Space Shuttle Max – non like Star City who has now the “Star Flyer” .

Besides there are drives which are non good maintained peculiarly their Grand Carousel. The issue of safety confidence besides comes into the image when the Space Shuttle. one of their major attractive forces. hung in mid-air twice. Recently was in the twelvemonth 2007. VII. Recommendations for Improvement For betterments. we are non stating that this isn’t a good topographic point to travel to for a fun twenty-four hours. but Enchanted Kingdom will necessitate more than a few drives to affect everyone. First away. there aren’t plenty drives to suit a immense figure of people. during peak seasons.

You will ever stop up waiting in line under the blaze Sun for an hr or so. merely to come out a minute subsequently disappointed that it wasn’t every bit thrilling as they had advertised. Then the nutrient is excessively expensive. and you can’t conveying your ain nutrient – non even a bottle of H2O. Now that would hold been all right if the nutrient indoors Enchanted Kingdom’s nutrient tribunal tastes nice. but sometimes even the bottle of H2O isn’t cold. . There is a little cafe exterior ; but it doesn’t service anything deserving eating. The bathrooms though clean and good maintain had a bad olfactory property and stained tiles.

Enchanted Kingdom needs a redevelopment excessively. and they need to make it fast before one of their drives prostration. And for 500 pesos entryway fee. they should at least do it a point to upgrade some of their drives and add more chairs and benches for the people. Possibly they could besides works more trees. as the heat can acquire to you particularly during summer. Continuous betterment means entire quality direction. They should put more on TQM for this will bring forth more grosss to their company. If they have TQM. people will non oppugn any longer their entryway fees as to be so expensive.

More people would be satisfied and be converted to long-run clients. Most significantly. this would supply safety confidence for all valued clients. Last. we support the continuance of their proposed programs of making Enchanted Kingdom General Santos. Enchanted Kingdom Davao. Andromeda City ( Iloilo ) . Mars World ( Cebu ) . and Planet Enchanted ( Batangas City ) . These proposed undertakings will do EK accessible non merely to people populating in Luzon country but besides to other parts of the state every bit good. A undertaking that will hike up economic growing by pulling more tourers and making more occupations for those unemployed.