Media And Cigarettes Essay, Research Paper

Media and Cigarettes

Cigarette advertizements by and large contain concealed messages. The end is to make a misconception of smoke. These advertizements tend to romanticize smoke. At first when people see the ad, they are non cognizant of these concealed messages, but they have already been influenced by them unconsciously. The semblances of smoking have been presented to consumers as if they can do peoples & # 8217 ; lives easier in every different position.

Here is a Marlboro coffin nail ad, which can be used as a perfect illustration. It takes topographic point in forepart of a saloon, which is called & # 8220 ; Cowboy & # 8217 ; s Place & # 8221 ; . The colourss of the walls are bluish, and the doors are half closed. From the small spread between the half-closed doors, you can see some visible radiations inside, but nil else. Inside, the saloon is wholly dark looking from outside. There are two wide Windowss on each side of the doors, with white drapes half closed. There is a line of words on the right manus corner of this ad. It says, & # 8220 ; There are no aliens here, merely friends we haven & # 8217 ; t met. & # 8221 ; Besides, there is a mark on those doors, which says, & # 8220 ; Well, come on in. & # 8221 ; Cowboys are by and large being illustrated as immature and wild. The name used for the saloon in the ad is & # 8220 ; Cowboy & # 8217 ; s Place. & # 8221 ; The Cigarette Company creates an image for smoke, taking people to believe that they can take immature and wild lives. Everyone wishes to be unworried. Rather than showing the populace with the dependence caused by nicotine, an dependence that is hard to acquire rid of, the company leads the general populace to another position. Besides, smoking negatively affects one & # 8217 ; s visual aspect. It can damage one & # 8217 ; s tegument, dentition, and hair. One can non perchance remain immature looking one time one becomes a regular s

moker.

The company besides covers the truth by showing the opposite image, by holding beautiful immature people showing their merchandises. Looking through the Windowss from the exterior, the saloon is filled with darkness. The universe of enigma, represented by the darkness indoors, tends to do people funny. The cryptic darkness inside the saloon represents the unknown universe of smoke. It encourages people to happen out what it is like indoors, to savor the enigma, and, eventually, to experience what it is like to smoke.

The following ad of Kool menthol coffin nails is placed in & # 8220 ; Mademoiselle & # 8221 ; magazine, and the general audience is immature adult females in their late teens and mid-twentiess. Young adult females today are independent persons. They prefer to do determinations for themselves. At the same clip, the ad demonstrates freedom of pick, which is appealing to these immature adult females. Generally, immature people are eager for success, and the epicurean life is what they look for. Besides, immature people are full of wonder. They are interested in happening out new things. On the other manus, they are besides looking for exhilaration, which is besides demonstrated by the ad. The advertizement is successful because it represents everything immature people look for, and it is being shown in a magazine in which the primary audience is immature adult females.

Many advertizements contain concealed messages which people can non be cognizant of merely by a glimpse. These concealed messages are really persuasive in footings of the audience they are seeking to appeal to. Alternatively of showing the audience with false statements about smoke, the ads tend to take the audience to an different position. This is the chief end of advertizement, to carry people into purchasing their merchandise without hyperbole or false statements.