1. Has Father Daniel Mary established a future way for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

Yes. Father Daniel Mary has established a future way for the Carmelite Monks of Wyoming since he had a concrete and elaborate vision and mission for the Mystic Monk Coffee and the Carmelite Monks of Wyoming. His vision for the monastery is to make a new Mount Carmel in the Rocky Mountains. He would besides desire to transform the little brotherhood of 13 monastics populating in a little house made as improvised parsonage into a 500-acre monastery that would include adjustments for 30 monastics. a Gothic church. convent for Carmelite nuns. a retreat centre for laic visitants. and a hermitage presented a formidable challenge. His vision for Mystic Monk Coffee is to be able to get the better of his fiscal obstruction in purchasing the nearby spread. The mission of the Carmelite Monks of Wyoming is to give a life of supplication and worship. to populate out their lives in the monastery. to vow on obeisance. celibacy and poorness and to give by populating a cloistered spiritual life.

2. Does it look that Father Daniel Mary has set definite aims and public presentation marks for accomplishing his vision?

Father Daniel Mary did non hold a complete definite aims and public presentation marks for accomplishing his vision. but so he had some like in desiring to obtain the spread. He sold Mystic Monk javas online ( World Wide Web. mysticmonkcoffee. com ) in 12 ounces of bags for a monetary value of $ 2. 99. Their mark was appealing to the Catholics. and about more than 69 million Americans were members of the Catholic Church. By bring forthing high quality Arabica and organic Arabica beans. the monastics were able to bring forth land caffeinated and decaffeinated assortments in dark. medium. and light joints and in different spirits as good doing them to do great java.

3. What is Father Prior’s scheme for accomplishing his vision? What competitory advantage might Mystic Monk Coffee’s scheme green goods?

Father Prior’s scheme for accomplishing his vision is to utilize the $ 250. 000 contribution and the $ 75. 000 they have earned during the first twelvemonth of Mystic Monk Coffee-roasting operations so the staying money. they would be acquiring from the Mystic Monk Coffee net income to purchase the spread for monastery. Schemes to advance Mystic Monk Coffee would be word of oral cavity. web site ( cyberspace ) . calls/telephone. it offered a secular web site. The competitory advantage would be the market niche that is concentrating on the Catholics worldwide and the convenience of presenting the java into your place.

4. Is Mysterious Monk Coffee’s scheme a money-maker? What is MMC’s concern theoretical account? What is your appraisal of Mystic Monk Coffee’s client value proposition? Its net income expression? Its resources that enable it to make and present value to clients?

Yes. Mysterious Monk Coffee’s scheme is a money-maker. Its concern theoretical account tends to maximise all the resources that they have so that they could purchase a larger java roaster to bring forth larger sum of java. Resulting to an addition in java gross revenues and bigger market. The gross revenues will be so usage to purchase the Irma Lake Ranch. This program. as like what is stated in the survey. will minimise the consequence of the monk’s cloistered restraints and maximise the potency of cloistered chances.

5. Does the scheme measure up as a winning scheme? Why or why non?

For this peculiar inquiry. there is really a three trials for this. All three inquiries must be foremost answered to cognize if MMC’s scheme qualify as a winning scheme. a. How good does the scheme fit the company’s state of affairs?

It absolutely fit the company’s state of affairs. They need financess for them to be able to purchase the spread. So what they are be aftering to make is to spread out the java concern by purchasing a larger roaster. aiming more people. and including wholesales to churches and local java stores. This scheme is suited to the internal and external state of affairs of MMC.

B. Is the scheme assisting the company accomplish a sustainable competitory advantage? Yes. it is. By aiming people from the Catholic community. they already have acquired loyal clients who keeps on buying their high quality and organic java. It besides helped in advertisement MMC merchandises through word-of-mouth. And these makes MMC more appealing to consumers instead than any other trade names of java. c. Is the scheme bring forthing good company public presentation?

I believe it is. The company’s fiscal public presentation did good in its first twelvemonth of operation by holding an norm of $ 56. 500 gross revenues of java and java accoutrements.

6. What recommendations would you do to Father Daniel Mary in footings of crafting and put to deathing scheme for the monastery’s java operations? Are changed needed in its long-run way? its aims? its scheme? its attack to scheme executing? Explain.

I would urge Father Daniel that in the following period of MMC. he should broaden his mark market. Still. the Catholic community will be its major market. But. it might make some “discrimination” factor to other spiritual groups in old ages after. They might believe that merely because they are non Catholic. they can non purchase MCC’s merchandises. On the other manus. the scheme must be changed if the end is different because it might non worked if it is already non fitted to MCC’s goal/s.