Oakland Community College Essay, Research Paper

Marketing Case Study

Oakland Community College

Introduction

Oakland community college is the largest establishment of its type in Michigan. It offers grades and certifications in more than 90 calling Fieldss and university transportation degrees in concern, scientific discipline and broad humanistic disciplines. It is community based and publically funded establishment. It has unfastened admittances policy ; pupil centered direction and flexible course of study.

Selling Schemes

Organizations progressively have to be market-driven and client focused to vie efficaciously in the hereafter. The major key to success for OCC is understanding and run intoing the demands of the local market. The demands of the local market are ( a ) easier and faster enrollment procedure ; ( B ) grownup community education- classs that will be utile for local concern operations ; ( degree Celsius ) easier entree to library stuffs ; ( vitamin D ) easier entree to buy books ; ( vitamin E ) accessible yearss and times for offered classs. Some of these demands are addressed by OCC but need betterment or enlargement and others need to be addressed. OCC can besides better selling by uninterrupted invention. Few suggestions include encouraging athleticss activities for pupils, leting pupils to reexamine their instructors in timely mode, bettering their classs to suit course of study which are pre-requisites for universities and publicizing the same in local universities.

Making Customer Focus throughout Business

Technology

Registration in OCC is by telephone or by individual. & # 8216 ; By individual & # 8217 ; is really taxing for working persons who are unable to register on clip due to clip restraints. & # 8216 ; By telephone & # 8217 ; is easier but disadvantage for persons who are seeking to acquire into classs which fill up faster than the others and their last names begin with alphabets which fall during later times of the twenty-four hours. Making it accessible via Internet can do enrollment easier and faster. Most population now have entree to the net either at place or at work and would be able to register for chosen categories earlier.

The bookshop should be unfastened for longer hours and for few hours during the weekend for easier entree for pupils go toing eventide categories for more gross revenues of books. Besides, an online shop would assist increase gross revenues of books as it is readily accessible for the pupils. Online library connexion to articles and diaries available in OCC library or a practical library would assist the pupils do research on their with the chink of a button at their ain convenience and better the criterions of larning at OCC.

Globalization

Adult community instruction is an of import facet for pulling big figure of clients towards OCC. The demands of the mark market should be assessed through subjective studies sing the communities wants and involvements and new classs should be added to the course of study. Besides, an nonsubjective surv

ey of local concerns should be done to cognize their demands and their cognition sing present turning engineering. Information should be given on how their staff can profit from classs at OCC to maintain up-to-date with engineering, which can be utilized to augment their concern.

Productiveness

Addition in the figure of classs offered in 71/2 hebdomads would assist pull the populations who are interested in clang classs and use the acquired cognition into applications in concerns. For illustration, if an organisation wants to develop their employees in a certain application, they can develop merely 15 employees in 15 hebdomads but if the class lasts for 71/2 hebdomads, 30 employees can be trained in 15 hebdomads.

OCC should carry on a study on yearss and times of categories most preferred by persons populating in the environing countries. This can assist OCC reason whether it would be at an advantage to get down weekend categories. A test session can be held by offering weekend categories at one of the campuses for a semester and detect the response of the market.

Entrepreneurship

Hazard pickings, invention and proactive attack towards selling is of import to maintain up with the demands of the market and increase profitableness.

Presents, athleticss has become portion of life for bulk of population, whether it is played at high school degree or province degree. Increasing athleticss activities and enabling pupils to vie amongst OCC subdivisions will assist entice pupils with such disposition.

Ethical motives

OCC can besides pull pupils by increasing the mandated degree of survey for lectors thereby turn outing the quality of instruction provided. A periodic feedback from the pupils will assist in heightening the quality of instruction.

Relationship

OCC can carry on periodic reding with relevant universities and establishments and upgrade their classs consequently which in-turn will pull transportation pupils. OCC can besides carry on seminars and issue booklets in regular intervals to local universities and establishments and supply elaborate information about the classs offered so that OCC would be the primary pick in their recommendation for pupils who seek community colleges as an option.

Decision

The integrated and coordinated attempts and concentrate on long-run success will assist OCC to fulfill client demands. OCC can publicize, advance and research in many of the above mentioned ways to find and better assorted ways to pull assortment of pupils for registration. Supplying what consumers need at an progressively lower monetary values to set up long-run client relationships in a profitable mode wherever these clients may be in the universe, frequently requires working with other organisations, using new engineerings in new and different ways, and being sensitive to societal and ethical considerations. The combination of good instruction and easy handiness gives clients existent value.