There are several different types of advertisement in the universe today. like newspaper ads and magazine ads. Then there are commercials. they can be really manipulative in carrying specific audiences to purchase their merchandises. In the Pepsi Next “Dancing Baby” commercial. they use what is called a trick image. It is the funniest portion of the commercial and is what makes it so appealing. This trick image is the babe in the back land dance and making fast ones ; it is really oculus catching and screaming in my sentiment.

This commercial uses different types of entreaties to do it more interesting. The hubby and married woman reference some of the statistics about the merchandise to assist heighten Pepsi Next. The mark audience is parents of kids six months to one twelvemonth of age and new female parents seeking to lose weight. This commercial affects me positively because it is amusing and the statistics are true. In the Pepsi Next “Dancing Baby” commercial. the scene is set in what looks to be a little flat. The flat has an unfastened floor program. and the commercial is set chiefly in the life room and kitchen country.

The first shooting is in the life room country of the female parent and her immature kid. about six months to one twelvemonth old. The female parent is speaking to the babe and taking images of him. Then the male parent enters the flat with three 12 battalions of Pepsi Next and one can insert under his mentum as he walks to the counter to put them down. The adult male seems really enthusiastic about the merchandise as he tells his married woman that he bought Pepsi Next. He proceeds to state her that it has sixty per centum less sugar and that it taste like existent Cola. She does non believe that it taste like existent Cola if it has sixty per centum less sugar.

So she tries the Pepsi Next and is so mesmerized by it gustatory sensation of existent Cola that neither her nor the male parent of the babe recognize that the babe is dancing and making the worm in the background. This is a trick image in the commercial because everyone knows that a babe is non capable of making all these things. This trick image is what makes this advertizement so interesting and humourous to most people. There are a figure of things that contribute to doing Pepsi Next appealing in the commercial. There are the prevailing colourss in the room. which are orange. blue. and ruddy.

Other than the colourss and the dance babe. there are besides the facts that are mentioned in the commercial by the female parent and male parent. They tell us that the new Pepsi Next has sixty per centum less sugar and that is still has that existent Cola gustatory sensation. Toward the terminal of the commercial these words are besides shown for us to read. The phrase “Drink it to believe it” . this infers that the spectator must seek the merchandise to believe that it does gustatory sensation like existent Cola even though it has sixty per centum less sugar. In this commercial they use different types of entreaties.

One of the entreaties used is humor. In the commercial this entreaty is the dancing babe in the dorsum land it catches the viewer’s attending. The 2nd entreaty used is hyperbole. which is the babe unrealistically dancing in the back land in the advertizement. Third is trade name entreaty ; n this commercial they use the Pepsi Next colourss as prevailing colourss and close ups on the 12 battalions of Pepsi Next to do a trade name statement. The 4th one is the drama on words/words entreaty. they use a catchy phrase to convey a message like in this commercial “Drink it to believe it” .

Last but non least is statistics. in this advertizement they use statistics. like 60 per centum less sugar. to demo the facets of the merchandise. These entreaties all help to heighten the merchandise being sold. because the viewer’s learn the facts about Pepsi Next and bask a good laugh. This commercial is targeted toward two audiences. One is parents of kids six months of age to one twelvemonth old. I believe this audience is targeted because of the fact that the commercial revolves around the babe and the Pepsi Next.

I think that parents of immature kids would be more inclined to purchase this merchandise because of the dance babe. The 2nd is new female parents seeking to lose weight. This is because of the facts that are mentioned in the commercial. It mentions legion times that it has sixty per centum less sugar and that it taste like existent Cola. New female parents seeking to lose weight would be interested in this merchandise because they can still hold that great gustatory sensation but with less sugar. and that will assist them to lose weight.

This advertizement affects me positively because I am one of the targeted audiences. I say this because I am a female parent of immature kids and I will shortly be a new female parent once more and will be seeking to lose weight after she arrives. There are many different types of advertizements in the universe today. Commercials are one of the most manipulative ways to publicize because commercials appeal to the viewing audiences in a wholly different manner. other than merely reading or looking at a image. In the Pepsi Next commercial “Dancing Baby” they use a trick image.

This trick image is what makes the commercial so appealing to its specific audience. The trick image is the babe in the back land dancing about. it is really oculus catching and screaming. They mention some of the statistics about the merchandise and utilize many different entreaties to assist heighten their merchandise. Pepsi Next. The mark audience is parents of kids six months to one twelvemonth of age and new female parents seeking to lose weight. This commercial affects me positively because it is amusing and the statistics are true.