Any accomplishment requires the attempt of many people and this work is no different.

I particularly thank Mr. R. K. Gupta ; Director of Cii & A ; CITMS. whose support and forbearance was instrumental in carry throughing this undertaking.

I would wish to thank our Faculty Guide Miss. Pubali Koley whose diligent attempt made this undertaking possible.

My thankful recognition to all the staff member of Ultra tech Cement limited for their support and cooperation.

At last once more I want to extent my thanks to all the instructors of Cii & A ; CITMS – Durgapur for giving support and assurance for making this undertaking.

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This ambitious undertaking at ULTRATECH CEMENT under the undertaking rubric “ADVERTISING AND PROMOTIONAL STRATEGY” has been carried out under the able counsel of company & A ; institutional experts. The vision or the aim of this undertaking was to place the Ad demands. As the growing is a uninterrupted procedure. so it is besides really much of import to happen out the corners or the countries where the range for the development is present.

The effectivity of the Ad was besides under the scan during this period where it is observed that the effectual Ad can efficaciously maximise gross revenues volume & A ; gross.

This Advertising procedure is besides effectual to pull off the planned gross revenues scheme. The Ad procedure at WEST BENGAL CEMENT WORKS is judiciously planned & A ; Divided into four parts.

This practical undertaking helped a batch to acquire the cognition from all the avenues of the Marketing Management & A ; it is besides perceived that it will assist the company clip to clip in its growing procedure.

Introduction

Thymine
he map of Ad is to shut the spread between the desire public presentation and the existent occupation public presentation. The demand for choice Advertising plan is on the addition due to the fact that the extremely competitory concern environment is throwing up new and complex challenges. literally every twenty-four hours.

New and complex services are coming into being. thereby forcing up
the demand for high- quality Advertising plan. Due to the lag in the economic system. many occupations are coming into being. many occupations cuts are taking topographic point taking to a state of affairs where works must retain themselves to remain employed in the same organisation or to finish in the market topographic point.

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• To place importance of Ad in the organisation.

• To place the specific Advertising country.

• To place the effectivity of different types of advertisement.

• To place the best methods and techniques for advertisement.

• The development of Ad and gross revenues publicity strategies to run into coveted ends of organisation.

¦ Increase in gross revenues volume

¦ Maximize net income

¦ Developed gross revenues publicity strategies

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< Because of busy agenda of the employees the interview was rather tough after a quite of waiting clip.

< Most of the executives were excessively busy. therefore to obtain the coveted & A ; accurate informations there was a demand to take the anterior assignment from them.

< 50 % of the sample size were non giving the right feedback ( due to varied concealed ground ) . therefore there will be discrepancy in the result of the survey.

< Most of the employees were non confident about the proper direction ( abuse ) of the information provided by them.

< They were besides frequently loath in placing the needed information.

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Title:
“Advertising & A ; promotional strategy” at West Bengal Cement” Works. ”

Research methodological analysis is the method through which the undertaking has been done. This includes assorted beginnings of roll uping informations.

TARGET GROUP:

The mark group for the study was Managers. Military officers. Supervisors and of “ULTRA TECH CEMENT LIMITED” and imperativeness releases.

SAMPLE SIZE:
Out of 38 employees. 35 were taken as a sample for the study

Questionnaire

The company is holding little figure of staff. So. the questionnaire was made chiefly for Managers. Military officers and Supervisors. Some specific inquiries have been prepared relating to the subject and have been analyzed in such a manner that it can carry through the aim of the undertaking.

FORMAL INTERVIEW:

Formal interview has been taken during the non peak office hr.

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UltraTech
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OUR VISION

TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS

OUR MISSION

TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS. EMPLOYEES AND SOCIETY AT LARGE

OUR Valuess

INTEGRITY. COMMITEMENT. PASSION SEAMLESSNESS AND SPEED

UltraTech
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West Bengal Cement Works

OUR RESOLUTIONS – 2009

• ‘ZERO’ BREAK DOWN

• GOOD HOUSE KEEPING

• TRUST AND SUPPORT

R. B. SINGH
Sr. Dy. general director

Company PROFILE

Company Name: UltraTech Cement Limited
( An Aditya Birla group of company )

Industry: Cement fabrication

Type of Company: Public Limited Company

Unit Name & A ; Address: West Bengal Cement Works
Near EPIP. MUCHIPARA. G. T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal

Registered Office: UltraTech Cement Limited B- Wing. Ahura Centre. 2nd floor Mahakali Caves Road Andheri ( E ) . Mumbai-400093

Board of Executives

• Mr. Kumar Mangalam Birla. Chairman

• Mrs. Rajashree Birla

• Mr. R. C. Bhargava

• Mr. G. M. Dave

• Mr. N. J. Jhaveri

• Mr. S. B. Mathur

• Mr. V. T. Moorthy

• Mr. O. P. Puranmalka

• Mr. S. Rajgopal

• Mr. D. D. Rathi

• Mr. S. Misra. Managing Director

Board of Directors

Executive President & A ; Chief Financial Officer
Mr. K. C. Birla
Chief Manufacturing Officer
R. K. Shah
Chief Marketing Officer
Mr. O. P. Puranmalka
Company Secretary
Mr. S. K. Chatterjee
AT THE HELM ULTRATECH

The Aditya Birla Management Corporation Private Limited is the Group’s apex determination doing organic structure and provides strategic way to Group companies. Its Board of Directors comprises:

• Mr. Kumar Mangalam Birla. Chairman

• Mr. S. Aga

• Mr. D. Bhattacharya

• Mr. S. K. Jain

• Dr. S. Misra

• Mr. S. Misra

• Dr. B. K. Singh

• Mr. K. K. Maheshwari

• Mr. Vikram Rao

• Mr. Ajay Srinivasan

Milestone
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2009

• Grasim’s mush and fiber division has won the extremely esteemed Asiatic CSR Award. The Asiatic CSR Awards. Asia’s Premier CSR Awards plan. is a undertaking of the Asian Institute of Management. Manila.

• The Ministry of Labor and Social Welfare. Government of Thailand will be conferred “The Best Labor Relations and Welfare Award. 2009” on Indo Thai Synthetic Company Limited.

• Birla Sun Life Mutual Fund has been named “The Asset Management Company of the Year. India” . by the Hong Kong based magazine. “The Asset” . in the state awards class of their “Triple an Investing Performance Awards 2009” .

• CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as “The Mutual Fund House of the Year” in 2008 and 2009 ( for 2007 and 2008 ) . making history as the lone fund house to hold won this acknowledgment in two back-to-back old ages.

• The Birla Sun Life Equity-Linked FMP won the “Best Local Currency
Structured Product-India” at – Triple an Investment Performance Awards 2009.

• The Best “Onshore Fund House – India Award” by Asian Investor. a Hong Kong based magazine at – Asiatic Investor Investment Performance Awards 2009” .

• Rajiv Gandhi Award for Eminence in Social Field. 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia ( Union Minister of State. Commerce & A ; Industry ) on 19 August 2009. The award recognizes Mrs. Birla’s way interrupting work among the hapless. more so in India’s small towns. carried out through the Aditya Birla Centre for Community Initiatives and Rural Development.

• Idea Cellular wins the Economic Times’ “Emerging Company of the Year Award for 2009” .

Milestone
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2008

• The President of India. Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant map at the Rashtrapati Bhavan ( Delhi ) . attended by the Chairman. select Rotarians and WHO functionaries.

• The Aditya Birla Group was honored with the India Today Group’s Readers Digest Gold award in acknowledgment of the work that genuinely exemplifies the highest values of society every bit good as those of Reader’s Digest. The award was received by Mrs. Rajashree Birla. Chairperson. and Aditya Birla Center for Community Initiatives and Rural Development. at the Pegasus Corporate Social Responsibility Awards 2007 map.

Milestone
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2007

• Hindalco in a joint venture with Alex USA Inc.
Tran Works Information Services announces success of command to get Minacs Worldwide.

• Grasim Industries Limited. India ; Thai Rayon Public Company Limited. Thailand and P. T. Indo Bharat Rayon. Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company. China. for VSF.

• Hindalco awarded the Genentech Safety Silver Award for its outstanding safety public presentation during 2005-06

• Hindalco awarded the CII – Sorabji Green Business Centre “National Award for Excellence in Water Management 2007” .

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2006

• Indian Rayon re-christened as Aditya Birla Novo.

• Aditya Birla Group to put up a world-class aluminium undertaking in Orissa.

• The Aditya Birla Group marks a model understanding to get St Anne Nackawic Pulp Mill. Canada.

• Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman.

• Completion of the execution procedure to demerge the cement concern of L & A ; T and completion of unfastened offer by Grasim. with the latter geting commanding interest in the freshly formed company UltraTech.

• Grasim. Nada. received the FICCI Annual Award 2003-2004 in acknowledgment of corporate enterprise in rural development.

Milestone

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2005

• Mr. Kumar Mangalam Birla. Chairman of the Group. is selected as Business India’s Businessman of the Year – 2003.

• Mr. Kumar Mangalam Birla is selected as The Economic Times’ Business Leader of the twelvemonth.

• The Group is ranked 16th in India’s foremost of all time study of ‘Great topographic points to work in’ . published in Business World magazine. The Group’s joint venture concern. Birla Sun Life Insurance. is graded 9th in the same survey.

• The Group is ranked twentieth in a survey on the ‘Best Employers in India’ . conducted by Hewitt Associates and Business Today.

• Hindalco receives the Asiatic CSR Award for its “Rural Poverty Alleviation Program” .

Location OF W. B. C. W IN WEST BENGAL

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Organizational environment

West Bengal Cement Works has rail & amp ; route connectivity to run into inward & A ; outward logistics demands. The private railroad turnout is connected to chief line of eastern railroad at Durgapur. which is 8. 72 KM from works.

The cement is packed in bags with the aid of three baggers runing unit of ammunition the clock. The jammed cement is dispatched to assorted finishs by route & A ; rail. Organization Culture

? Purpose: To bring forth the cement as per marketing demand with minimal cost.

? Objective: Zero dislocation. Good Housekeeping. edifice trust & A ; support.

? West Bengal Cement Works is holding following installations:

? Clinker unloading by waggon social drinker ( cap. 15 trips per hr )

? Fly ash arbors droping system

? Cement factory with 1. 0 million ton per annum capacity

? Cement despatch installation by route & A ; rail

? Clinker. Gypsum & A ; wing ash reception by rail & A ; route severally

Land Detailss:

o Factory:61. 67 Estates
o 16 level residential complex:10202. 4 Esq.
o Assisted siding:2830 M.
o Private assisted siding:2210 M.

WHY DURGAPUR?

West Bengal Cement Works ( WBCW ) is the tenth cement fabricating unit of Ultra Tech Cement Limited. Which is located at Durgapur.

? RAW MATERIALS

Cinder: Hirmi Cement Works

Fly Ash: Bakreswar Thermal Power Station Durgapur Project Limited ( DPL )

Gypsum: Hindi Liver Chemicals. Haldia

Slag: Durgapur Steel Plant ( DPL ) Bokaro Steel Plant

Power: GPL. DVC

Conveyance: North Eastern Railway. National Highway-2

Water: River Damodar

Market: Local Growth of City development

Land: 62. 92 estates of good land for Construction.

Capital: Huge figure of Bank for acquiring easy Cash

Work force: Available sum of skilled and Unskilled Labors from local country Democracy: Good demographic construction is found Here

CEMENT PROCESS

GYPSUM from Yard Gypsum hopper
Electronic weigh feeder
Slag from Yard Slag hopper

FLUASH from Bin Supplied SCHENK
For accurate measure
Cinder from Silo Slag hopper to Mill
SEPAX SEPARATION
Cement

Packing material Plant
PRODUCT MIXESPacking in 50 kilograms bag with electronic bagger lading in truck or rack PORTLAND POZZALANA CEMENT

Cinder: 70-74 %

FLYASH: 20-25 %

FLYASH: 3-4 %

PORTLAND SLAG CEMENT

Cinder: 50-54 %

Slag: 40-42 %

Gypsum: 3-5 %

Plant Layout
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A Partial View of West Bengal Cement Works
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ON
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? Advertising is the airing of information by non personal agencies through paid media. where the beginning is clearly identified as the patronizing organisation. Ad is one of the of import constituents of the publicity mix. It is a powerful communicating medium and a critical
selling tool.

Features:

? Advertising is one of the methods of publicity mix. ? It is a paid mass communicating. non taking at a specific person. ? It is salesmanship in composing or printed salesmanship. ? It is undertaken to act upon the purchasing behaviour of the clients. ? The communicating media are diverse such as print ( newspapers and magazines ) . broadcast ( wireless and telecasting ) . and direct ( mail. hoardings and gesture images ) .

`NATURE OF Ad

< Component of Marketing Mix

< Promotion Mix

< Mass Communication

< Massages

< Price of Ad

< Sponsor

< Persuasive

< Element of Control

< Identifiable

< Target Group

Scope OF Ad

< Effectiveness of Massages

< Appropriate Media

< Merchandise

< Advertising Functions

< Responsibility of Advertiser

< Fulfillment of Aims

< Generates Assorted Activities

< Advertising as an Art & A ; Science

PRIMARY FUNCTIONS OF Ad:

? To increase gross revenues

? Carrying traders to stock

? Helping traders to stock

? Increase in per capita usage

? Recognition for quality

? Protecting manufacturers’ involvement

? To extinguish seasonal fluctuations

? Creation of demand

Secondary FUNCTIONS OF Ad:

? Oral support to salesman

? To supply right information

? Ensures merchandise betterment

? Sense of security

? Appointment of efficient employees

• The range of Advertising includes these activities such as choice of media. communicating with clients. and care of trade name trueness and so on.

Advertising Aims:

? Imitating Demand:

? The current user of a merchandise may be persuaded to increase the bing rate of merchandise ingestion. This may be reminding them about the merchandise. its trade name and the possible advantages of the merchandise.

? The 2nd manner of stimulating demand for the merchandise is to pull new user into the market by stating them the qualities of the merchandise and possible utilizations so that they may alter their trade name.

? The 3rd manner of stimulating demand is to state the current users about new users of the merchandise so that clients may utilize the company’s merchandise for several other intents.

? Increasing net incomes

? Ad does increase sale of the merchandise.

? Advertising will cut down assorted ‘marketing costs’

Specific aims of Ad:

? It introduces new merchandise to possible clients. ?
? It promotes the trade name by repetition purchase taking to trade name trueness.

? It increases the timing and figure of utilizations.

? It builds the merchandise and company image.

? It sets the tendency by altering perceptual experience and behaviour.

? It aids gross revenues publicity run.

? It hit up the sale and increases the market portion.

? It answers the competitory onslaughts.

Reminder advertisement:

• Reminding them where to purchase it.

• Keeping its top of head consciousness.

? Information Ad:

? Informing the market about a new merchandise

? Proposing new utilizations for a merchandise.

? Informing the market of a monetary value alteration.

? Explaining how the merchandises work.

? Describing the available services.

? Correcting the false information’s.

? Reducing consumers frights.

? Building up a company’s image.

? Persuasive advertisement:

? Building trade name penchant.
? Promoting exchanging to your trade name.
? Carrying client to buy now.
? Carrying client to have a gross revenues call.

Ad Goals:

? To additions gross revenues
? To set up trade name equity. and
? To come in the mark market.

Behavioral ends:

? Advertising ends aim at altering the attitude and behaviour of the mark audience towards a trade name.

? Advertising ends in behavioural footings is analysis of the communicating and determination procedure that will impact the desired purchaser behaviour.

? Ad could be aimed at any of these or a communicating of these step ining variables.

Communication Related ends:

? Advertising is directed at a group of users of merchandise called the mark audience.

? Attract attending

? Secure involvement.

? Build desire for the merchandise and eventually

? Obtain action.

Approachs for puting Advertising Aims:

? AIDAS theoretical account

? ‘A’ refers to Attention
? ‘I’ refers to Interest
? ‘D’ refers to Desire
? ‘A’ refers to action ; and
? ‘S’ refers to Satisfaction

Ad COPY ELEMENTS

? Headlines
? Subheading
? Body transcript
? Captions
? Blurb or balloon
? Boxes and panels
? Slogan. Logo. Signature

GUIDELINES FOR COPY WRITING

? Cash in on your personal experience
? Write from the bosom
? Learn from the experience of others
? Study the merchandise
? Study competitors’ advertizement
? Study testimonies from clients
? Solve the prospect’s job
? Put your subconscious head to work
? “Ring the changes” on a successful thought

Coloring material

< Colorss are frequently used to pull attending and to heighten memory value.

Ad LAYOUT PROCESS

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VARIOUS ADVERTISING MEDIA

? PRINT MEDIA:
? Newspapers
? Magazines
? Diaries

? OUTDOOR MEDIA:
? Ad Boardss
? Vehicle advertisement
? Electric shows
? Sky authorship
? Sandwich work forces

? DIRECT MAIL:
? Cusps

? Gross saless letters
? Booklets
? Booklets
? Catalogs
? Brouchers

? BROADCASTING MEDIA:
? Radio
? T. V
? Film
? Web based advertisement

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AN — OVERVIEW

Second
ales publicity includes all those activities other than advertisement. personal merchandising. public relation and promotion. that are intended to excite client demand and better the selling public presentation of Sellerss.

Need of gross revenues publicity:
? To procure attending towards new merchandises.

? To better the market portion of a company.

? To avoid duplicate of goods.

? To make consciousness among consumers about new trade names.

? To confront competition in the market.

? To make speaking points for their gross revenues force.

SALES PROMOTION TOOLS

? Contest

? Premium offers

? Mail – in free offers

? Free gifts with goods

? Picture cards

? Gift vouchers

? Coupons

? Cross vouchers

? Jumbo battalions

? Money – off offers

? Gross saless letters

SALES PROMOTION STRATEGY

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Ad & A ; SALES

PROMOTION STRATEGY TAKEN

BY

ULTRATECH CEMENT LIMITED

ADITYA BIRLA GROUP — AT A GLANCE

o The roots of the Aditya Birla Group day of the month back to the nineteenth century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started merchandising in cotton. puting the foundation for the House of Birlas. Through India’s backbreaking times of the 1850s. the Birla concern expanded quickly.

In the early portion of the twentieth century. our Group’s initiation male parent. Ghanshyamdas Birla. put up industries in critical sectors such as fabrics and fiber. aluminiums. cement and chemicals. As a close confidante of Mahatma Gandhi. he played an active function in the Indian freedom battle. He represented India at the first and 2nd round-table conference in London. along with Gandhiji. It was at “Birla House” in Delhi that the leading lights of the Indian freedom battle frequently met to plot the ruin of the British Raj.

Aditya Vikram Birla: seting India on the universe map
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A formidable force in Indian industry. Mr. Aditya Birla dared to woolgather of puting up a planetary concern imperium at the age of 24. He was the first to set Indian concern on the universe map. as far back as 1969. long earlier globalisation became a cant in India. In the so vibrant and free market South East Asiatic states. he ventured to put up first production bases. He had foreseen the air currents of alteration and staked the hereafter of his concern on a competitory. free market driven economic system order. He put Indian concern on the Earth. 22 old ages before economic liberalisation was officially introduced by the former Prime Minister. Mr. Narasimha Rao and the former Union Finance Minister. Dr. Manmohan Singh. He set up 19 companies outside India. in Thailand. Malaysia. Indonesia. the Philippines and Egypt.

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Quality push: Mr. B. Venugopal. Senior Vice-President. UltraTech Cement Ltd. at the startup of nomadic concrete research lab in Durgapur.

UltraTech Cement. as portion of its ‘product plus’ services. has introduced a nomadic concrete proving research lab for determining the quality of support stuffs and for steering those edifice houses about its quality.

ULTRATECH: BRAND POWER

Excerpts from an interview with O. P. Puranmalka. Group Executive President. Grasim Industries and Chief Marketing Officer. UltraTech Cement Ltd.

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In measure with its planetary docket. the cement concern of the Aditya Birla Group. is orchestrating a modern-day trade name makeover. With UltraTech Cement. the Aditya Birla Group has established itself as non merely the most well-thought-of domestic participant but besides among the planetary leaders in cement. Associate Editor Vidyut Kumar Ta in an sole interview with O. P. Puranmalka. Group Executive President. Grasim Industries and Chief Marketing Officer. UltraTech Cement Limited. analyses the scheme behind advancing a individual trade name individuality of the company’s cement merchandises.

Signature line
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“The name UltraTech with the signature line. ‘The Engineer’s Choice’ . laudably captures the premium nature of the trade name and its saliency. ” Harmonizing to Mr. Puranmalka. first-class merchandise quality and client attention will stay the trademark of UltraTech cement.

Jaan Wahi Pehchaan Nayi

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K

eeping gait with the current industry tendency and taking the UltraTech trade name to a new base. the group decided to hold one national trade name. Birla Plus with its really strong presence in the North was a really good known trade name. Its tag line ‘Har Nirman Ki Jaan’ and ‘Is cement mein Jaan Hain’ had become household phrases. Observes Mr. Puranmalka: “We opted for UltraTech as the national trade name because while on the one manus. it gives us the chance to beef up common properties of a premium trade name. graduated table of operations and the Aditya Birla Group’s repute. it besides provides an chance to construct on the positioning platform of ‘expert’ and imagination signifying ‘progress’ . ‘cutting border technology’ and ‘modernity’ .

Scheme

A
lthough cement is said to be a low-involvement class. the trade name consciousness in this class is really high. Major trade names like ACC. Ambuja and some strong regional trade names have been contending for head infinite. Says Mr. Puranmalka: “Brand consciousness is the class driver. We wanted to be different and were invariably on the expression out for high visibleness media. We found that cricket has a great followers in our state and we wanted to research the possibility of tie ining with this athletics.

CHAK – DE STRATEGY

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I
ndia. the world’s largest manufacturer of films in every bit many as 10-12 different linguistic communications. provides a great chance for advertizers to make the multitudes. Movies are a great amusement platform for most Indians. Many FMCGs have encased this chance. The in-film stigmatization chance was used by UltraTech for the first clip of all time in the cement industry. The movie Chak De India. advancing women’s hockey in India. became an all-time hit. In the film UltraTech was the patron of the Indian women’s hockey squad. UltraTech stigmatization was all over. throughout the film.

‘It was a large gamble we took. ” says Mr. Puranmalka. “Initially we were disbelieving. with many large streamers with large stars neglecting in the recent yesteryear. After a batch of deliberation. we decided to travel in front with this gamble and eventually Chak De India about became like a national anthem. with India winning the women’s hockey rubric in world and our cricket squad winning the inaugural 20-20 World Cup. ”

BRANDED CHANNELS

Second
pressing in front of competition. the cement concern brought in a new construct in cement selling — UltraTech Building Solutions. a one-stop store for all building needs. “This is a alone construct and was tested in Rajkot which is one of the fastest-growing metropoliss in building in the state today. ” says Mr. Puranmalka. “Advocating our Plan. Build and Support” doctrine. it seeks to heighten the shopping experience of clients and strengthen bing trade partnerships. by upgrading the service proposition. It offers a broad spectrum of end-to-end place edifice solutions. high quality building stuffs and allied value-added services. As a concern theoretical account. UltraTech Building Solutions offers place edifice solutions from be aftering to completion.

Bacillus
asically. every client who walks in to UltraTech Building Solutions mercantile establishment receives counsel on construction-related issues every bit good as value-added services like Vastu. use of budget package to gauge costs involved for building. paper clearance processs. etc. The client gets a ready calculator of information on how to take and purchase quality building stuffs. With the Rajkot success and with cardinal larning points. the company intends to open many more mercantile establishments across the state.

Measuring Effectiveness

“O
nce the ends are good defined we need to mensurate the effectivity of all such enterprises that are undertaken from clip to clip. ” says Mr. Puranmalka. “We are research-savvy in our attack. We go into minute inside informations to happen out the cause and consequence. maintaining the larger image in head. ” This is true right from the choice of the trade name name UltraTech to ad run proving. media effectivity and so on. Regular Brand Health Monitoring surveies are undertaken to understand assorted critical issues like consciousness. usage form. equity indices. psycho-economic mix of the mark group ( TG ) . etc. Mr. Puranmalka adds: “Recently we initiated and completed a client satisfaction study to understand the outlooks of clients and benchmark with the best in the industry. Of class there are some penetrations. which we need to turn to internally. but overall we are happy with the result. The consequences are really encouraging and you would be glad to cognize we are maneuvering in front of competition. ”

Rajasthan Royals ropes in UltraTech as squad patron:

? Rajasthan Royals has roped in UltraTech Cement as their squad patron. With this. the Emerging Media-owned IPL franchise’s patron roll stands at eight.

? Rajasthan Royals CMO Raghu Iyer. “All trades are intended to be long-run. Our earlier squad patron was Bajaj Allianz but we agreed to mutually portion ways amicably. ”

? UltraTech Cement will hold branding on the squad New Jersey and team-replica ware. Iyer added that programs are being worked upon as to how the two parties can outdo take this relationship frontward.

? As had been reported earlier by Indiantelevision. com. TCS is the franchisee’s engineering spouse. TCS will offer expertness in IT solutions to the T20 cricket squad on and off the field for the following three old ages.

The Television Plan:

? The franchisee is be aftering activities with Super athletics which will aerate the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic partnership with the Nashua Cape Cobras. The first lucifer will be played on 11 April. In the yearss predating the brush. there will be particular characteristics in the signifier of participant profiles and interviews.

? In India the franchise’s spouses are Aaj Tak and Times Now. The program is to offer them particular footage and capsules. Ayer added that the franchisee is in negotiations with several broadcasters to aerate their DVD. Victory will be aired on the channel.

? Rajasthan Royals claims that it is witnessing good gross revenues of the two DVDs that it has launched before. While Road to Victory is about how the squad triumphed in the IPL’s inaugural edition. Access All Areas purposes to give fans an thought of what goes on behind-the-scenes to do the IPL a success.

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The premier intent of the undertaking is to place Advertising and gross revenues publicity schemes of ULTRA TECH CEMENT LIMITED.

The ingredient for a successful analysis is a structured questionnaire. for the better building of analysis of the informations generated from the questionnaire.

The undermentioned measure by measure analysis is a proportionate mix of good high quality and desperate positions.

1. How ‘advertising’ is effectual to increase the gross revenues volume?

Always: – 65 %

To great extent: – 25 %

To some extent: – 10 %

To really small extent: – 0. 0

Not at all: – 0. 0

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Remark: As there is no thaumaturgy for success and to increase gross revenues volume and net income. Ad is the lone key.

2. How ‘advertising’ is effectual to excite demand for the merchandise?

Always: – 60 %

To great extent: – 25 %

To some extent: – 15 %

To really small extent: – 0. 0

Not at all: – 0. 0

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Remark: Without publicizing its’ really complex to excite demand for merchandise.

3. Make you experience that ‘Advertising’ will cut down assorted ‘marketing costs’ ?

Always: – 55 %

To great extent: – 35 %

To some extent: – 10 %

To really small extent: – 0. 0

Not at all: – 0. 0

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Remark: Ad is so effectual to cut down assorted selling costs.

4. Make you experience that ‘Advertising’ additions repeat buying?

Always: – 70 %

To great extent: – 20 %

To some extent: – 5 %

To really small extent: – 5 %

Not at all: – 0. 0

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Remark: Maximal no. of client accepts that advertisement addition repetition buying.

5. Make you experience that ‘Advertising’ informing the market about a new merchandise?

Always: – 85 %

To great extent: – 10 %

To some extent: – 5 %

To really small extent: – 0. 0

Not at all: – 0. 0

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Remark: Ad is extremely effectual to inform the market about new merchandise.

6. Is ‘Advertising’ act as edifice up a company’s image?

Always: – 68 %

To great extent: – 23 %

To some extent: – 5 %

To really small extent: – 4 %

Not at all: – 0. 0

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Remark: Ad is a consecutive method to construct up company’s image.

7. How ‘Advertising’ is helpful method for market placement?

Always: – 52 %

To great extent: – 25 %

To some extent: – 10 %

To really small extent: – 7 %

Not at all: – 6 %

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Remark: Ad is rather impressive method for market placement.

8. How ‘Sales Promotion’ effectual to better the market portion of a company?

Always: – 55 %

To great extent: – 20 %

To some extent: – 15 %

To really small extent: – 10 %

Not at all: – 0. 0

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Remark: Gross saless publicity is effectual policy to better the market portion of a company harmonizing to people.

9. How ‘sales promotion’ work to confront competition in the market?

Always: – 70 %

To great extent: – 20 %

To some extent: – 10 %

To really small extent: – 0. 0

Not at all: – 0. 0

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Remark: Gross saless publicity used as effectual tool to face competition in the market.

10. Make you experience that ‘Sales Promotion’ should pull the attending of the mark audience?

Always: – 75 %

To great extent: – 20 %

To some extent: – 5 %

To really small extent: – 0. 0

Not at all: – 0. 0

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Remark: Gross saless publicity should pull the attending of the mark audience to buy peculiar merchandise.

Ad Effectiveness

Most advertiser attempt to mensurate the communicating consequence of an AD – that is. its possible consequence on consciousness. cognition. or penchant. They would besides wish to mensurate the AD’S gross revenues consequence.

? The consumer feedback method asks consumers inquiries such as these:

1 ) What is the chief message you get from this AD?
2 ) How likely is it that this AD will act upon you to set about the action? 3 ) What works good in the AD & A ; what works ill?
4 ) How does the AD brand you experience?
5 ) Where is the best topographic point to make you with this message?

? Portfolio tests ask consumers to see or listen to a portfolio of
advertizements. Recall degree indicates an ad’s ability to stand out and to hold its message understood and remembered.

? Laboratory trials use equipment to mensurate physiological reactions – pulse. blood force per unit area. pupil dilation. voltaic tegument response. sweat – to an ad.

SALES EFFECT RESEARCH

What gross revenues are generated by an ad that increases trade name consciousness by 20 % and trade name penchant by 10 % ? The fewer or more governable other factors such as characteristics and monetary value are. the easier it is measure advertising’s consequence on gross revenues. The gross revenues impact is easiest to mensurate in direct selling state of affairss and hardest in trade name or corporate image – constructing advertisement.

Companies are by and large interested in happening out whether they are overspending on advertisement.

Research workers try to mensurate the gross revenues impact through analysing historical or experimental informations.

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SALES PROMOTION EFFECTIVENESS
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Oxygen
nce the ends are good defined we need to mensurate the effectivity of all such enterprises that are undertaken from clip to clip. ” says Mr. Puranmalka.

“We are research-savvy in our attack. We go into minute inside informations to happen out the cause and consequence. maintaining the larger image in head. ” This is true right from the choice of the trade name name UltraTech to ad run proving. media effectivity and so on. Regular Brand Health Monitoring surveies are undertaken to understand assorted critical issues like consciousness. usage form. equity indices. psycho-economic mix of the mark group ( TG ) . etc.

Mr. Puranmalka adds: “Recently we initiated and completed a client satisfaction study to understand the outlooks of clients and benchmark with the best in the industry. Of class there are some penetrations. which we need to turn to internally. but overall we are happy with the result. The consequences are really encouraging and you would be glad to cognize we are maneuvering in front of competition. ”

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The betterment in gross revenues & A ; net income is the evident for an organisation. So demand of advertisement and promotional strategies is enormous.

< The construction of a persuasive message can act upon the effectivity of advertisement.

< Customers influenced by message entreaties like comparative. fright and wit entreaties.

< The designs of advertizement impress clients. Design means the agreement of assorted parts in a pre determined order say a bluish print.

< Advertising media should be elected carefully. Media reduces spread between client and maker.

< Gross saless publicity schemes lead to increase of gross revenues.

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< It has been observed during the class of questionnaire study that 56 % interviews suggested betterment of advertisement and gross revenues publicity techniques. Management is being advised to better inefficiencies such as:

? Advertising message should be meaningful.

? Avoid unethical advertisements.

? Reduce usage of adult females as sex objects in Ads.

? Banned on intoxicant & A ; baccy ad.

? Reduce utilizing of false claims & A ; info.

? Careful about societal values & A ; consumer rights.

< These are some initial stairss which improve advertisement efficiency. Efficient advertisement and gross revenues publicity strategies increase net income of organisation. So. it helpful to run into organisation ends.

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• PHILIP KOTLER. Marketing Management

• Monthly Magazine issued by company

• Mr. B. Devamaindhan. Advertising direction and Gross saless publicity

• Web based information

Decision

• Design good layout and message of advertisement to do it effectual.

• Organize gross revenues publicity plans to increase gross revenues volume and repetition purchase.

• Care about ethical issues and societal values.

• Provide quality service to the clients.

• Use dependable strategies to advance consumers.

A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED

Cash Flow statement of UltraTech Cement Limited

|Profit before revenue enhancement |1. 361. 46 |1. 507. 01 |1. 166. 19 |285. 59 |43. 24 | |Net hard currency flow-operating activity|1. 457. 57 |1. 375. 26 |1. 113. 09 |551. 63 |337. 42 | |Net hard currency used in puting |-1. 645. 43 |-1. 441. 79 |-1. 046. 25 |-357. 24 |-87. 18 | |activity | | | | | | |Net hard currency used in five. Activity |191. 66 |77. 63 |-38. 84 |-191. 02 |-235. 81 | |Net inc/dec in hard currency and |3. 80 |11. 10 |27. 99 |3. 37 |14. 43 | |equivalent | | | | | | |Cash and tantamount Begin of |100. 69 |89. 59 |61. 60 |58. 23 |41. 83 | |year | | | | | | |Cash and tantamount terminal of twelvemonth |104. 49. |100. 69. |89. 59. |61. 60 |56. 6 |

Dividend Sheet of UltraTech Cement

YEARMONTH DIVIDEND
( % )

|2009 |Apr | | | | |50
| |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 |

Annual consequences in brief – UltraTech Cement
Limited

| |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Sales |6. 436. 96 |5. 509. 22 |4. 910. 83 |3. 299. 45 | | | | | | | |2. 681. 05 | |Operating net income |1. 760. 29 |1. 720. 06 |1. 417. 81 |554. 26 |272. 81 | |Interest |125. 51 |75. 67 |86. 83 |89. 64 | | | | | | | |106. 88 | |Gross net income |1. 684. 46 |1. 744. 24 |1. 392. 44 |501. 62. | | | | | | | |188. 18 | |EPS ( Rs ) |78. 48 |80. 94 |62. 84 |18. 46 |0. 23 |

Net income loss history

| |Mar ‘ 09 |Mar ‘ 08 |Mar ‘ 07 |Mar ‘ 06 |Mar ‘ 05 | |Income | | | | | | |Operating income |6. 385. 50 |5. 512. 43 |4. 909. 05 |3. 299. 45 |2. 681. 05 | |Expenses | | | | | | |Material consumed |1. 193. 97 |1. 008. 92 |902. 06 |733. 72 |609. 13 | |Manufacturing disbursals |1. 805. 56 |1. 314. 78 |1. 194. 54 |958. 30 |839. 40 | |Personnel disbursals |216. 76 |171. 55 |117. 22 |92. 26 |72. 96 | |Selling disbursals |1. 256. 46 |1. 143. 02 |1. 137. 66 |843. 99 |650. 98 | |Administrative disbursals |177. 93 |160. 03 |133. 93 |109. 57 |137. 36 | |Expenses capitalized |-8. 38 |-13. 37 |- |- |- | |Cost of gross revenues |4. 642. 30 |3. 784. 93 |3. 485. 41 |2. 737. 84 |2. 309. 83 | |Operating net income |1. 743. 20 |1. 727. 50 |1. 423. 64 |561. 61 |371. 22 | |Other repeating income |99. 29 |87. 31 |57. 65 |23. 11 |21. 70 | |Adjusted PBDIT |1. 842. 49 |1. 814. 81 |1. 481. 29 |584. 72 |392. 92 | |Financial disbursals |134. 09 |81. 93 |92. 61 |96. 99 |128. 05 | |Depreciation |323. 00 |237. 23 |226. 25 |216. 03 |221. 78 | |Other write offs |- |- |- |- |- | |Adjusted PBT |1. 385. 40 |1. 495. 65 |1. 162. 43 |271. 70 |43. 09 | |Tax charges
|384. 44 |499. 40 |383. 91 |55. 83 |-36. 45 | |Adjusted PAT |1. 000. 96 |996. 25 |778. 52 |215. 87 |79. 54 | |Non repeating points |-23. 94 |11. 36 |3. 76 |1. 48 |-77. 24 | |Other non hard currency accommodations |- |- |- |12. 41 |0. 55 | |Reported net net income |977. 02 |1. 007. 61 |782. 28 |229. 76 |2. 85 | |Earning before appropriation |2. 575. 14 |1. 782. 77 |962. 85 |239. 87 |20. 77 | |Equity dividend |62. 24 |62. 24 |49. 79 |21. 79 |9. 33 | |Preference dividend |- |- |- |- |- | |Dividend revenue enhancement |10. 58 |10. 58 |6. 98 |3. 06 |1. 33 | |Retained net incomes |2. 502. 32 |1. 709. 95 |906. 08 |215. 02 |10. 11 |

Substance:

Detecting this fiscal study we say the company is in good status financially. The gross net income of this company was 188. 18 in Mar 05’ and it increased 1496. 28 in Mar 09’ . We find a steady growing of UltraTech cement limited in six twelvemonth. Company’s dividend leap 5 – 50 in six twelvemonth merely ( 2004 – 2009 ) . Net net income was 2. 85 in Mar 05’ and 977. 02 in Mar 09’ . Ad disbursals of UltraTech cement limited leap 605. 48 point in six old ages ( 04 – 05 ) .

Ad disbursals of this company increases cause of advertisement preparation scheme being changed. Company wants to capture possible market by good advertisement and gross revenues publicity activities.

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Personal computers SILO1

Personal computers SILO2

BALL MILL

Measure 1

Thumbnail SKETCHES

Measure 2

Rough

Measure 3

COMPREHENSIVE

Measure 4

PASTE UP OR MECHANICAL

Specifying THE SALES PROMOTION TARGET

Setting SALES PROMOTION OBJECTIVES

Puting THE SALESPROMOTION BUDGET

Developing THE SALES PROMOTION STRATEGY

SELECTING TYPE OF SALES PROMOTION

Organize THE Plan

EVALUATING SALES PROMOTION EFFECTIVENESS

Share OF Market

Share OF MIND AND HEART

Share OF VOICE

Share OF EXPENDITURES