Advocacy Essay, Research Paper

& # 8220 ; Contingency Theory of Accommodation and Advocacy & # 8221 ; Contingency theory of accommodation/advocacy is a more realistic word picture of public relation schemes or theoretical accounts based on a continuum. The eventuality theory represents the organisations possible stance on a wider scope of populaces than an single one fosterage rigid and sole classification largely found in a limited set communicating theoretical accounts. Basically what the theory is acquiring at is opening the spectrum of the populace to come to a more rounded outline of the issue or merchandise. Amanda Cancel, Michael Mitrook, and Glen Cameron conceptualized the theory to offer a better understanding how the public dealingss field manages struggle and reaches out to the populace in external communicating. A survey was done by 18 practicians to see if the eventuality theory made any sense to them. The theory itself offers 86 possible factors in the continuum at any given clip to any given populace. This allows the continuum offered to picture how an organisations stance toward one given populace and non the result of the interaction with that populace. The theory focuses so on what determinations led the organisation to their stance in concern with greater or lesser adjustment to that populace. One of the many factors suggests that more adjustment or more protagonism will be effectual in deriving departmental and organisational aims in the short and long term. The eventuality theory farther goes on to state that an accommodating stance, dubiously a portion of a bipartisan symmetrical communicating may non be wholly ethical, in fact it could be contrary and unethical to morally repugnant populaces, for those who hold some places to be morally absolute. A place of a moral magnitude holds more so than that of any belief in the dialogic procedure. This besides bring into position ethical charges of paternalism and the strong beliefs of an organisation that protagonism is morally superior to two manner symmetrical communicating. Communication processes such as duologue, via media, coaction and cooperation denote understanding, but prosecuting in these grades are non ever on the highest moral place. In certain instances taking a moral stance means seting the ethical rule above bipartisan symmetrical communicating. The eventuality theory efforts to construction a better apprehension to kineticss of adjustment and protagonism while institute the ethical facets of adjustment to the efficaciousness in public dealingss. This is one sample method that was used in the survey of eventuality. The sample trial consisted of 18 different public relation directors, runing from center to upper category. There are assortments of big corporations and of the practicians represents one from around the state. The practicians selected all represent corporations that are every bit or more exposed than other organisations to positive and negative contact with the general plutonium

blic. This is the first reason for their selection and the second reason is related to their overall knowledge of their corporation s history and associated culture, in comparison to a part-time practitioner s knowledge. The research was done in three logical divisions. The first section asked the interviewee about the valid continuum between advocacy and accommodation. The second section analytically covers possible variables that could affect the corporations stances along the continuum and conveys associated models in conflict management. The third section summarizes the study into three groups: strongly supported variables, unsupported variables and new variables. Strengths for this study are insurmountable where in the entire variable range has such a broad spectrum that all aspects are covered. The variables of the business exposure and corporate culture are the two most allied aspects to the validity of the study itself. This offers the interviewer to collectively find out what is to be done and how it to be done in public relations to further a better advocacy of knowledge to public. The weaknesses that are also relative to the variables and the amount of time it takes to expend all the collected information of the interviewees. The study seems too extensive to possess any beneficial quality for the interviewer and interviewee and the information collected will not serve any purpose to the interviewee because they already are aware of what they know. An example of contingency of accommodation was where a Florida newspaper wanted to see how the public receiving their circulation felt towards it and what should be implemented in changing any problems the public saw as a hindrance. The contingency theory is, by any means, a good way of practicing public relations. One good test would be to see how accommodating one public stance and the corporation. For example, there is a property management company that owns a larger portion of the buildings in the city. A Planned Parenthood clinic wants to renew its lease but the company faces their other buildings being boycotted by anti-abortion groups. The property company hires you to try to advocate and accommodate the issues that are of major concern of this group. Is it possible to find a balance? What type of answers does the boycott want to here and what are possible changes for this altercation? The contingency theory possesses many positive attributes on focus toward accommodation of the publics expressed feelings. The key asset of the construction is the emphasis of mutual communication and prescriptive input towards the public. In that, keeping a wide range of possibility and precedent for organization of apparent issues. The major weakness is extreme accommodation towards one public in turn causing total disregard of issues and disproportionate conflict to another. The motive is then fixed to two-way symmetrical communication and improved stance of the model.