In my sentiment Skip Patterson has ne’er truly had a selling scheme or any formal publicity attempts. As this instance says most of people don’t focal point on the benefit. This means most of people in the town don’t know the value of green place since they don’t know what precisely green place is and what it is good for them.

To be simple. the job that Skip is that there has ne’er been communicating about green place. so there is no information. involvements and purchasing.

Therefore Skip’s publicity aims should put to uncover much more people to allow them speak about his company and green place. With this aim. ratting and persuading may be needed to impact the possible customer’s cognition and attitudes about Skyline Homebuilders and its green place.

First. Skip Patterson should inform people of the green place characteristics and values. benefits. in this context.

Then. he must non merely inform people green place but besides persuade them to pay attending it. He can seek to develop a favourable set of attitudes by explicating its benefits and distinction so people will be interested in. and sing purchase it and speaking with their household or household about it.

Based on these promotional objects and scheme. I would wish to propose some publicity methods by utilizing AIDA theoretical account.

To attending and hold involvement. make SNS channel. Facebook and Blog would be a good channel to explicate in inside informations what green place precisely is. what it will convey to our household. and our universe. what it is different with normal place. Most significantly. how you can salvage immense money in the hereafter during life in the green place. It can enable people to understand why it is more expensive. and it is valuable to pay more.

In add-on. local broadcast medium. local wireless and local newspaper would be good to inform people. He can do a media kit about his company and his green place which make local medias feel interesting about his company and green place. Besides. he can seek to flip interview with media. He is a sort of expertness about environmental building. so he can give remarks about what relates with environment issues. Then. he will be knows as a expertness. it will be helpful to back up his concern. Furthermore. if he keeps attempt to speak about green place or environmental issue in local media. people who start to be interested in it will increase.

At the same clip. he can keep a sort of sociable which people who are populating in green place or want to populate in it can run into straight so they can hear existent voice.

Targeting communications at consumers should necessitate. If Skip can cognize who is interested in green place in the town he can give them message more efficaciously via assorted ways.

However mark selling has besides disadvantage. First. he will pass a batch of money for mark selling. such as research and publicities. It besides takes a considerable sum of clip to place a mark audience. analyze research informations and develop selling scheme to make them. And if he promote purely to aim consumers may overlook other users.