Coconut H2O is technically a fruit juice. extracted from coconuts. It is a popular refreshing drink widely consumed in tropical states. normally sold fresh by street sellers still in its green shell. and drunk through a straw. Euromonitor International’s soft drinks informations shows that Brazil is presently the world’s largest market for packaged coconut H2O. Coconut water’s success in Brazil indicates that major chances exist in other tropical states where the drink is portion of local drink ingestion civilization. such as Indonesia. India. Malaysia and Ecuador.
At present. virtually all coconut H2O in such markets is still consumed fresh instead than packaged. However. as these countries’ packaged nutrient and drink markets continue to develop in footings of edification. consumers will finally be compelled by the advantages of buying their favourite liquid refreshment in an easy portable. convenient and hygienic format to accommodate ingestion occasions in more formal environments. Sing the marketability and increasing demand for coconut drink. it gives the advocates an thought to set up this sort of concern through feasibleness survey.
Since there is no bing industry of tonic drink in Sultan Kudarat. it will promote investors to put in a freshly proposed undertaking. G. BRIEF DESCRIPTION OF THE PROJECT COCO DRINK is a natural isosmotic drink that is high in K and other electrolytes. Great for any active life style. it is an effectual rehydration drink for earlier. during or after exercising. COCO DRINK is a milk-like drink merchandise that was procedure through spray drying technique that can be reconstituted in hot or cold H2O. For those unflavoured drinks. it has a milky-white colour. bland or impersonal.
It has a smooth oral cavity feel and safe to imbibe. with long shelf life and is cheaper than dairy-based milk drinks. COCO DRINK is besides available in different blends. such as coco-Choco. coco-ube. coco-pandan. and other natural flavorers. These are available in bottles. tins. and tetra-packs. H. RISK AND MITIGATION RISK MITIGATION Peace and order Coordinate with the Philippine National constabularies in the vicinity in instance unneeded events will happen. Inaccessibility of natural stuffs Seek for other providers of natural stuff to run into the day-to-day demand and to do natural stuffs available at all times.
Theft/ pilferage Built- in Close Circuit Television would be of aid in finding fraud in the concern. Hire a well oriented and swear worthy employees. Facilities Malfunction Check and keep the installations weekly. Buy a high quality equipment to run into its utile life. Hire qualified and responsible operator. Product spoilage Refrigerate and stop dead the merchandise to forestall from spoilage. Pasteurize the coconut H2O to protract its shelf life. Causeless events such as. temblor and fire Secure the edifice and forces through insurances. Presence of other tonic drinks.
Promote the wellness benefits of COCO DRINK Develop good proficient and selling schemes. Produce high quality merchandises. I. DEFINITION OF TERMS Electrolytes- is a solution that is capable of carry oning electricity. ( Electrolytes are normally found in fruit juices. coconut H2O. athleticss drinks. milk. and many fruits and veggies ) Rehydration- is defined as the inordinate loss of organic structure fluid. Isotonic- Pertains to a solution in the organic structure holding the same osmotic force per unit area. ( Sports drinks are sometimes designed in an isosmotic manner to help jocks in rehydrating while equilibrating electrolytes ) .
Pasteurize- is a procedure of heating a nutrient. which is normally a liquid. to a specific temperature for a predefined length of clip and so instantly chilling it after it is removed from the heat. ( This procedure slows spoilage due to microbic growing in the food. ) Chlorinated water- is H2O added by Cl and serves as a method of H2O purification to do it suit for human ingestion as imbibing H2O. J. SUMMARY AND FINDINGS A. Selling FEASIBILITY Energy drinks market has experienced important growing in recent old ages owing to the fad toward high activities.
The proposed undertaking will be materialized in the signifier of quality merchandises. The mark clients are local markets through pharmaceutical drug shops. wellness and nutrient shops. food market shops. supermarkets and the likes. B. TECHNICAL FEASIBILITY The fabrication company will run 8hrs/day at 26 yearss a month for 12 months. In footings of engineering. the company is aided of modernly designed mill equipment to guarantee effectual and efficient operation. The company is concerned to better the quality of its merchandise by taking the right engineering to make full in the packaging that can non be spoiled by conditions or other factors.
C. FINANCIAL FEASIBILITY Based on the fiscal premises and projections. the undertaking has the capacity to absorb all the disbursals even there is a annual addition in disbursals. Furthermore. the company has uninterrupted addition in income annually. D. MANAGEMENT FEASIBILITY The advocates are all capitalist spouses. They will both lend an equal sum of money or belongings to get down the concern. The director will be responsible in set uping direction. They will be responsible for the effectual and efficient operation. The forces will be hired based on the makings required.
E. SOCIO-ECONOMIC FEASIBILITY The constitution of Coconut Tonic Drink will lend to the economic system peculiarly of Sultan Kudarat. It will promote investors to venture because it has no bing industry here in the state yet. It will assist to bring forth extra income to the authorities through revenue enhancements. F. CONCLUSION Based on the findings. supported by the fiscal projections. the constitution of coconut tonic drink is executable. It is executable because of the increasing demand of energy drink and alimentary drinks in local market.
It will assist bring forth extra employment in the community and better domestic production by supplying market chances. G. RECOMMENDATION Based on the appraisal and consequence of the survey. the following are recommended: 1. The company should happen ways and means to better the quality of their merchandises to run into the criterions and satisfaction of the clients. 2. Pull off the hazards that may happen in their traffics with viing companies. 3. Other surveies should be conducted to find other procedures to protract the shelf life of the merchandise. without adding chemicals and to continuing its natural spirit. I.
INTRODUCTION Coconuts are different from any other fruits because it contains big measure of “water” . When immature they are known as tender-nuts or jelly-nuts and may be harvested for imbibing. When mature they still contain some H2O and can be used as seed nuts or processed to give oil from the meat. wood coal from the difficult shell and coir from the hempen chaff. Coconut H2O has a legion wellness benefits associated. including improved digestion. hike immune system against certain infections. and AIDSs in modulating organic structure temperature. These are merely few of the many benefits imbibing coconut H2O can supply.
Drinking coconut H2O daily may assist to better tegument snap. and avoid wrinkling by maintaining the tegument good hydrated and supplying rich foods to nurture. doing it looking smoother. Coconut H2O can supply fantastic option to some fruit juices and whole milk. since it contains less fat and Calories. and no cholesterin. Compared to energy drinks. coconut H2O contains less Na. no sugar and more K. Through pasteurisation. matured coconut H2O can be processed into tonic drink that is good option for electrolytes and milk. Coconut H2O could be added a mild spirit and commercialize to public.
Of all natural drinks from Mother Nature. coconut tonic drink is an ideal drink. aside from H2O. to slake thirst and supply renewed verve and energy for our organic structure with all the basic foods. protein and vitamins this. II. MANAGEMENT ASPECT A. FORM OF BUSINESS ORGANIZATION The signifier of ownership is partnership which owned by the advocates viz. : Sharmaine Alimajen and Hyaseth Hope Berin. B. ORGANIZATIONAL STRUCTURE C. DUTIES AND RESPONSIBILITIES OF OFFICERS AND KEY PERSONNEL The information for officers and cardinal forces are shown in the undermentioned occupation categorization and its corresponding capablenesss.
POSITION NO. OF EMPLOYEES REQUIREMENTS RESPONSIBILITIES OWNER 2 Must be 25 old ages old and above. male/ female. Financially capable of seting up the concern. At least Baccalaureate degree holder of BS Business Administration or BS Accountancy. With a strong vision toward the concern. Can handle concern operation in all facet. With a good moral character. will move as a fiscal supplier and has a power over his subsidiaries. MANAGER 1 Age 25 old ages old and above. With extended experience in fabricating company as Production Manager With strong leading and communicating accomplishments.
Knowing in production planning and control. will be responsible for pull offing the daily operations of the company. Making certain that major administrative and proficient jobs and concerns of the company and its clients should be monitored and addressed consequently. Determines appropriate staff-management degrees and implement schemes to guarantee the efficient operation of the section. ACCOUNTANT 1 must at least a Bachelor’s Degree in Accountancy. Must have 2 old ages accounting work experience. Can work with minimal supervising. organized and possess good working attitude.
Report to direction sing the fundss of constitution. Analyze concern operations. tendencies. costs. grosss. fiscal committednesss. and duties. to project future grosss and disbursals or to supply advice. Advise direction about issues such as resource use. revenue enhancement schemes. and the premises underlying budget prognosiss. BOOKKEEPER 1 Male / Female 21-30 old ages old. Must possess at least a Bachelor’s / College Degree. Finance / Accountancy / Banking or equivalent.
At least 1-year experience as a Bookkeeper. Knowledgeable in fixing Book Reconciliation. record about the daily fiscal dealing of the entity. Reports to the director the fiscal status of the concern. CASHIER 1 Male/Female. 20-30 old ages old. Graduate of any four –year Business class sooner in Accounting or Banking & A ; Finance.
At least 1-2 old ages experience in same field or clerical work. Have an experience in cashiering. cheque payments. remittals. studies. and minutess. will be responsible of having and pay outing hard currency. Enter purchases into hard currency registry. Counts money. give alteration. and issues receipt. Maintain sufficient sums for alteration. Calculates Discounts or mentions.
Balances hard currency drawer and grosss. FACTORY SUPERVISOR 1 At least 2 twelvemonth ( s ) of working experience as supervisor. Must possess at least bachelor’s grade in Business studies/ Administration/ Management. Engineering. as the occupation requires sufficient cognition in works mechanics. Control and proctors procedures and operations that take topographic point at a works or mill. FACTORY WORKER 10 Male/ Female Highschool Graduate 18 to 30 old ages old Preferably have 1 twelvemonth experience in production work. Willing to work overtime. will be the one to run the mill equipment. in-charge of packaging and sealing the merchandise. DRIVER.
1 Has a 6 months experience Male non more than 35 old ages old. At least high school alumnus or college degree Will drive truck to transport and present stuffs. Maintains telephone contact with base to have direction. Keeps record of merchandises transported. Obtains client signature or collects payments for delivered goods or bringing charges. Aids in burden and unloading truck points. Other undertaking that might be assigned from clip to clip. SECUTITY GUARDS 2 at least have a 1-year experience as security guard. Male. 25-35 old ages old. Must possess at least a Vocational Diploma / Short Course Certificate.
Willing to work nine switching hours. whose responsibility is to maintain the country free from espionage and other harmful persons and onslaughts. D. LABOR REQUIREMENTS TABLE 2. 1 SCHEDULE TIME POSITION SCHEDULE TIME Monthly Salary Monday- Friday Saturday IN ( am ) Out ( autopsy ) IN ( am ) Out ( autopsy ) Manager 8:00 5:00 8:00 5:00 P 8. 060 Accountant Visit merely one time a hebdomad Visit merely one time a hebdomad 4. 000 Bookkeeper 8:00 5:00 8:00 5:00 7. 280 Cashier 8:00 5:00 8:00 5:00 7. 280 Factory Supervisor 7:45 4:45 7:45 4:45 7. 800 Factory workers 7:45 4:45 7:45 4:45 7. 020 Driver 7:45 4:45 7:45 4:45 7. 020 Security guards 8:00.
5:00 8:00 5:00 7. 020 Coffee interruption clip will be ten proceedingss merely anytime between: 9:30 A. M. –10:30 A. M. and 2:30 P. M. –3:30 P. M. Lunch interruption will be between 12:00 NN –1:00 P. M. ( Monday to Saturday ) . E. BUSINESS POLICIES AND REGULATION These will be the formal statement and regulations of the projected undertaking to be implemented by the future direction. 1. The director will describe all related jobs and all undertaking facet to the direction 2. The teller is required to execute hard currency count every twenty-four hours and study to the direction about grosss and disbursement every month. 3.
Manager should describe to higher authorization major administrative and proficient jobs and concerns of the company. 4. The bookkeeper should show fiscal study monthly. 5. Segregation of responsibilities shall be decently observed. 6. The operation shall be monitored on a regular basis. 7. All dealing must be decently authorized and approved by the director. 8. Information about the undertaking operation shall be held purely confidential and shall non be divulged to any individual. except authorized by the director. 9. Footings of sale will be on hard currency footing. In instance of receivables. 30 yearss will be the recognition term.
10. Help each employee to obtain his maximal efficiency and effectivity through a updated preparation and development plan. 11. Treat each employee with equity and regard. 12. Acknowledge and honor efficiency. subject. and dedication to responsibility and duty. F. PROJECT SCHEDULE TABLE 2. 2 TIME TABLE ACTIVITIES MAR APR JUN JUL AUG SEPT OCT NOV DEC Planning Building of mill Business permits readying Canvassing and geting of office supplies. furnitures and office and mill equipments Positioning of purchased stuffs into the edifice Hiring of employees Negotiate to providers Formal start of operation III. Selling ASPECT A.
INDUSTRY The coconut. popularly known as the “Tree of Life” . is one of the most of import harvests in the Philippines. It well contributes to the states annually income and is a major beginning of foreign exchange being an export victor. The Philippines remains as the world’s taking provider of traditional coconut merchandises. In 2010. 3. 56M hectares countries planted to coconut. Forty-eight per centum ( 48 % ) . ( 1. 595. 120 hour angle ) of all coconut is planted to Mindanao and is produces 56 per centum ( 56 % ) . ( 8. 1M dozenss ) of the entire production.
In Region XII entirely. production of coconut was up by about 11 % . Around 44 % of coconut production of the part was in Sarangani Province. Cotabato Province contributed approximately 20 % and Sultan Kudarat and South Cotabato produced about 18 % each. Crop Production in part XII. The coconut production growing rate in first one-fourth is 11. 25 % by and large. ( Beginning: regional Economic Situitioner-First one-fourth 2012 ) . B. COMPETITION In Philippines energy drinks market. new entrants do non look as a strong competitory force per unit area. The bing soft drink industry is already dominated by experient dominant participants with over century-long experient.
Other energy drinks dominate the industry with their strong trade name name and great distribution channels. In add-on. the energy drink industry is to the full saturated unless the new entrants come with an acceptable distinction. Despite the antecedently made optimistic predication that coconut tonic drink could turn out to be the following Gatorade. there are other hindrances still to be hurdled like widespread consumer strangeness. These are the rivals bing: Excess Joss ( PT Bintang Toedjoe ) Lipovitan ( Taisho Pharmaceutical ) Powerade ( The Coca-Cola Export Corp ) Gatorade ( PepsiCo International Inc ) .
Samurai® energy drink ( Coca-Cola Philippines ) Cobra ( Asia Brewery Inc ) C. THREAT OF ENTRY Generally. when industry net incomes addition. it would be possible for extra houses to come in the market to take advantage of the high net income degrees. over the impulsive net incomes for all houses in the industry. However. in Philippines energy drink markets. new entrants do non look as a strong competitory force per unit area. Experienced dominant participants already dominate the bing soft drink industry over century-long experient. Other energy drinks dominate the industry with their strong trade name name and great distribution channels.
In add-on. the energy industry is to the full saturated unless the new entrants come with an acceptable distinction. As entrants. the proposed undertaking should truly “somebody” to be able to derive an absolute competitory advantage within this industry. If the merchandise were distinguishable. there will be no fright of merchandise permutation. Once the advocates gained an absolute advantage within the industry. they should cover with providers who may hold strong bargaining power over pricing on the ingredients needed. D. MARKET ENVIRONMENT The COCO DRINK will be distributed in taking markets and drugstore all over the Province.
E. MARKETING STRATEGIES A. MARKET The fabricating company will bring forth a quality healthy drink that can regenerate verve and energy for our organic structure with all the fantastic foods. protein and vitamins this drink contains. The assortment of spirits that COCO DRINK has gives consumers a broad choice of its gustatory sensation penchant. The merchandising of coconut tonic drink does non restrict merely within the vicinity but besides to the nearby states. Merchandises will straight administer to supermarkets. food market shops and wellness & A ; nutrient shops. The merchandising monetary value is is low-cost which can make by all people particularly for low income.
Peoples can establish COCO DRINK easy. The distribution spreads good until the terminal users. So that more people can hold tonic drink as their energy drinks pick B. CHANNEL OF DISTRIBUTION The proposed concern will move as a provider of coconut tonic drink into local markets. FIGURE 3. 1 CHANNEL OF DISTRIBUTION C. PRICE STUDY In a research conducted. there is no bing industry of coconut tonic drink here in Sultan Kudarat. Since coconut tonic drink is the best option for electrolyte drinks. the undertaking had foregone a research in pricing of different energy Drink Company of its merchandises.
They are selling with a mark-up of 20 % to 35 % more than the mean factory monetary value of the merchandise. As a scheme. the undertaking will cut down 20 % in the monetary value of the merchandise of the bing rivals. F. DEMAND AND SUPPLY ANALYSIS Total Philippines Energy Drink Gross saless Volume 2006 – YTD OCT 2009 Beginning: Nielsen Retail Index FIGURE 3. 2 ENERGY DRINK SALES The geographic range of the competitory competition explains some of the economic characteristics found in the energy drink industry as shown in Figure above.
Two major participants dominate the sector – Extra Joss® is the leader of the energy drink Philippines and boasts a market portion of around 68 % . followed by Cobra at approximately 18 % in 2008. As we can see in the figure above. the portrayal of energy drinks lifecycle have high demand. Overall. energy drinks category lone histories for 0. 5 % of the Total Philippines Beverage industry. IV. TECHNICAL ASPECT A. PRODUCT The chief merchandise of SHASETH fabrication company is a coconut tonic drink. coconut juice extracted from a mature coconut. procedure. and add some spirits to protract its shelf life.
The merchandise will be available in three sorts of packaging: bottle. can. and tetra battalion. The said merchandise is process in two different ways: spirit. and unflavored. This tonic drink is packed full of electrolytes as K. Mg. Ca and P. affording its of course isosmotic composing. Hence. it has the possible to draw in a wholly new audience. such as health-conscious adult females who have antecedently shied away from conventional athleticss drinks. It is a natural quinine water or high-energy drink. a good option for electrolytes.
This merchandise is besides good for babies. since the per centum of arginine. alanine. cysteine and serene in the protein of coconut H2O is higher than those of cow’s milk. Mature Coconut Water Tender Coconut Water Total solids % 5. 4 6. 5 Reducing sugars % 0. 2 4. 4 Minerals % 0. 5 0. 6 Protein % 0. 1 0. 01 Fat % 0. 1 0. 01 Acidity mg % 60. 0 120. 0 pH 5. 2 4. 5 Potassium milligram % 247. 0 290. 0 Sodium milligram % 48. 0 42. 0 Calcium milligram % 40. 0 44. 0 Magnesium milligram % 15. 0 10. 0 Phosphorous milligram % 6. 3 9. 2 Iron milligram % 79. 0 106. 0 Copper milligram % 26. 0 26. 0 Beginning: SatyavatiKrishnankutty ( 1987 ) Recommended Nutrient B. Fabrication Procedure.
A merchandise installation was set-up and operated in a semi-commercial graduated table with the following general specifications: Capacity: Medium graduated table operation ( about 500 nuts/day ) Expected output: Approximately 50kg. instant coconut skim milk per twenty-four hours. Get downing procedure for blink of an eye ( mature ) coconut drink FIGURE 4. 1 Fabrication PROCESS Mature coconut drink is process through medium graduated table operation. It needs the mature phase of a coconut ( about 500 nuts per twenty-four hours ) . soak. and wash it in chlorinated H2O ( 200 ppm ) . De-shell. pare. and disintegrate coconut meat and coconut juice. Extract and divide the pick.
Collect CSM ( heating to 90C to clot the proteins ) pouring whey to concentrate the protein clot. Add back some of the pick. centrifuge solids. premixed encapsulating agent. bulking agent. and other needed ingredients. Blend. filter. and homogenise utilizing high force per unit area to cut down fat sizes. Topographic point in a keeping armored combat vehicles and provender in a pre-heated spray drier stabilized at 150-180+/-5? C. Spray dry at 150? -180C recess. 70-95? C mercantile establishment. with feed rate of 30-50 ml/min. Air-cool to room temperature. Add premixed seasoning. sweetening and other ingredients. dried fruit spots etc. . vitamin mineral blends. Dry mix. battalion. seal and label.
Shop in a cool and dry topographic point. ( Beginning: Department of Science and Technology ) C. LOCATION AND AREA The proposed undertaking is located at Barangay Obial. Kalamansig. Sultan Kudarat. part of batch 437. pls-50. Title no. T-15843 port. That is near to the coconut federation. which is located at batch 472. pls-504. to prolong the day-to-day capacity of nuts needed for fabrication. The edifice that consists of mill and office has an country of 200 square metres within the entire land country of 400 square metres. The distance of the fabrication company is 150 metres off from the coconut plantation. D. FACTORY EQUIPMENTS TABLE 4.
1 Factory EQUIPMENTS DEPRECIATION Equipments Quantity Acquisition cost Useful life ( Years ) Annual depreciation Desheller 1 P 63. 000 15 P 3. 780 Disintegrator 1 126. 000 15 7. 560 Screw imperativeness 1 21. 000 15 1. 260 Centrifuge 1 63. 000 15 3. 780 Homogenizer 1 84. 000 15 5. 040 Keeping. Blending and Balance armored combat vehicles 1 277. 200 15 16. 632 Spray dryer 1 210. 000 15 12. 600 Tumble 1 67. 200 15 4. 032 Ribbon sociable 67. 200 15 4. 032 Form-fill-seal machine 1 105. 000 15 6. 300 Walk-in-freezer 1 252. 000 15 15. 120 Upright icebox 1 50. 400 15 3. 024 Entire 11 P 1. 386. 000 P 83. 160 Note: Factory equipment has a salvage value of 10 % of its acquisition cost.
Factory equipment must be reacquired after 15 old ages and unit cost is projected to increase by 5 % . E. OFFICE EQUIPMENT AND FURNITURES TABLE 4. 2 OFFICE AND FURNITURE DEPRECIATION Office equipment & A ; furniture Quantity Acquisition cost Useful life ( old ages ) Annual depreciation Computer 1 P 20. 000 10 P 2. 000 Printer 1 3. 500 10 350 Aircon 1 16. 700 10 1. 670 Table 2 2. 000 10 200 Office chairs 2 1. 500 10 150 Plastic chairs 2 300 10 30 Cabinet 1 6. 000 10 600 TOTAL P 50. 000 P 5. 000 Note: Office equipments and furniture must be reacquired after 10 old ages and unit cost is projected to increased 5 % per annum. F. OFFICE SUPPLIES.
Office supplies Qty. / twelvemonth Price Year 1 Year 2 Year 3 Year 4 Year 5 Computer ink 24 P 150 P 3. 600 P 4. 680 P6. 084 P 7. 909. 2 P 10. 282 Calculator 3 125 375 487. 5 633. 75 824 1. 071 Puncher 3 70 210 273 354. 9 461 600 Fastener 2boxes 50 100 130 169 220 286 Ball pen 2 boxes 150 300 390 507 659 857 Bond paper 18rims 200 3. 600 4. 680 6. 084 7. 909 10. 282 Scissor 10 15 150 195 253. 5 330 428 Scotch tape 30 15 450 585 760. 5 989 1. 285 Pencil 2 boxes 32. 50 65 84. 5 109. 85 142. 80 186 Carbon paper 6 rims 145 870 1. 131 1. 470. 3 1. 911 2. 484 stapling machine 4 70 280 364 473. 2 615 799 TOTAL P 10. 000 P 13. 000 P 16. 900 P21. 970.
P28. 561 Note: Office supplies will be acquired every twelvemonth. Unit cost will increase 3 % per annum. Table 4. 3 G. PLAN LOCATION AND FLOOR PLAN The fabrication company is placed at the part of batch 473 with country of 400 square metres located at Barangay Obial. Kalamansig. V. SOCIO-ECONOMIC DESIRABILITY OF THE BUSINESS The proposed undertaking carried peep is the development of socio economic sector peculiarly here in Sultan Kudarat. 1. Constitution of this concern will assist to bring forth extra employment in the community. 2. It will better domestic production by supplying market chances. 3.
It will bring forth extra income to the authorities through revenue enhancements. 4. It will raise extra income to the coconut agriculturists in the municipality. 5. It will supply extra gross to the state and it will assist to better the said municipality. SUMMARY OF THE FINDINGS. CONCLUSIONS. AND RECOMMENDATION A. SUMMARY OF FINDINGS Based on the appraisal and consequence of the survey made by the advocates. constitution of coconut tonic drink in Obial. Kalamnsig is executable. The advocates turn out that the topographic point where proposed undertaking is located is the best beginning of coconut tonic drink due to broad plantation of coconut.
B. CONLUSION After sing the different facets in carry oning this feasibleness survey. the advocates found out that the constitution of coconut tonic drink in Kalansig is executable. It is because of the increasing demand of energy drink and alimentary drinks in local market. C. RECOMMENDATION After measuring the consequence of the survey. the following are extremely recommended: 1. The company should happen ways and means to better the quality of their merchandises to run into the criterions and satisfaction of the clients. 2. It should pull off the hazard that may happen in their traffics with viing companies. 3.
Further surveies should be conducted to find other procedure to protract the shelf life of the merchandise without adding chemicals on it and to continue its natural spirit. 4. Merchandise should undergo laboratory trial to do certain that it will go through the quality nutrient criterion. 5. Proper sanitation must extremely detect. VI. FINANCIAL ASPECT A. UNDERLYING ASSUMPTIONS These premises are the footing in calculating the fiscal projections. 1. Gross saless will increased by 6 % per annum. 2. Purchases will increase by 3 % yearly. 3. Operating disbursal except for depreciation and legal fees will increase by 3 % per annum. 4.
Trade receivables at the terminal of the twelvemonth are 30 % of the year’s gross revenues. 5. Assumed that the mark markets are local wellness nutrient shops. supermarkets. and food market shops. 6. Undertaking cost is P 4. 107. 938 with bank funding of 75 % collectible within 5 old ages with 8 % involvement rate and based on decreasing balance. 7. Finished goods stock list at the terminal of period will be 5 % of goods available for sale. 8. Operating hours per twenty-four hours is 8 hours for 26 yearss monthly. 9. Depreciation disbursal will be based on consecutive line method. ( see exhibit D ) 10. Gross saless agenda 11. Salary is composed of their several wage. SSS. and other benefits.
It is assumed that SSS and other benefits is 20 % of their wage. 12. Withdrawal is 30 % of year’s net income get downing 2nd twelvemonth. 13. Income revenue enhancement proviso is 30 % of income before revenue enhancement. B. BALANCE SHEET PROJECTIONS C. INCOME STATEMENT PROJECTIONS D. CASHFLOW PROJECTIONS E. FINANCIAL SUMMARY F. PRODUCTION/OPERATING REQUIREMENTS The SHASETH fabrication company will run at Barangay Obial. Kalamansig. Sultan Kudarat. In runing the concern. it will necessitate a capital of P 4. 107. 938 that will be used at the start of operation to fund the purchase of goods and other necessary stuffs needed to fabricate the coconut tonic drink.
Besides included to the capital required are the cost of 400 square metre land and 200 square metre edifice. The mill equipment that has been purchased has a capacity of working 500 nuts a twenty-four hours. G. SUPPORTING SCHEDULE VI. SOCIO ECONOMIC DIVERSITY OF THE PROJECT REFERENCES: Beginnings and Cites Alibaba. com Google. com Wikipedia. com Organizations/Local Government Department of Trade and Industry Department of Science and Technology Sultan Kudarat Provincial Assessor’s Office Others Regional Economic Situitioner Nielsen Retail Index SatyavatiKrishnankutty
We have noticed an increasing figure of concerns providing to the recent rise of a new mark market: the health-conscious consumer. At Nike. our end has ever been to give consumers what they want now. every bit good as to expect their hereafter gustatory sensations. and to therefore orient our scheme to suit those gustatory sensations. We have recognized an unfilled market potency in the non-carbonated activating athleticss drink sphere. therefore developing an wholly new merchandise class. Our branding scheme is to come in the market by carving a new niche of protein-enriched stimulating athleticss drinks.
Our aim is to educate consumers about the new drink. every bit good as to do a net income and addition market portion in the industry. We hope that by being market leaders. our name will go synonymous with the new drink class. and will help in our prolonging a competitory advantage over the copy-cats that are certain to flock the market after the new products’ debut and subsequent success. Our primary mark market is 18-34 twelvemonth old females who will utilize our athleticss drink whenever they needed a encouragement: at work. in the gym. or merely when they felt like it.
The secondary mark market is 18-34 twelvemonth old males who fall into much the same socio-cultural and economic class as the primary mark market. The Nike Motion energy drink will be positioned as a high-end point. bing $ 2 per environmentally-friendly can. It will come in a assortment of fruit spirits and will tout the refilling of electrolytes and other indispensable vitamins and minerals. We hope that high-frequency mass market incursion utilizing multi-media advertizements will distribute the word and raise consciousness about Nike Motion. National distribution will follow in supermarkets. pharmaceuticss. wellness nutrient shops. and gourmet retail merchants.
The Nike trade name name. accompanied by its strong trade name image. will distinguish the merchandise and keep its popularity via the market leader and distinction scheme the company has chosen. [ 2. 0 ] Environmental Analysis Economic Tendencies: The X and Y coevalss. our mark markets. comprise about 110 million people of the United States population. They are. by and large talking. knowing. and gain comparatively higher incomes. therefore leting for much of their disposable income to be spent on health-oriented merchandises. such as the new drink we are be aftering to establish. Nike Motion.
Neither positive. nor negative economic tendencies. such as alterations in involvement rates. rising prices. DGP. etc. are non likely to hold a important impact on our merchandise. since it’s non a high priced luxury point whose demand would be affected by theses factors. The quality of athleticss drinks consumed doesn’t truly depend on the income of the consumers. since these are comparatively cheap. mundane merchandises. As a general tendency nevertheless it is deserving adverting that the economic system as a whole is turning in the United States every bit good as in other parts of the universe. leting for an of all time increasing standa.
