Nestle refers to hapless dairy consumers as “sub-groups” and has a whole set of “popularly positioned products” designed for them. Now the Swedish corporationTetra Pak has started naming itgoing “Deeper in the Pyramid” .

TetraPak dominates the planetary market for pasteurized milk packaging and has long encouraged the ingestion of packaged and processed milk by patronizing school milk programmes. The company says that its packaged milk is safer than the “loose milk” ( i. e. fresh milk ) provided by little husbandmans and local markets. which presently supplies over 80 % of the dairy consumed in the South.

Low-income consumers represent one of the biggest growing chances for the dairy industry. The key to tomorrows success is making these consumers today. says Tetra Pak president and CEO Dennis Jonsson.

But TetraPak ackowledges that tapping into this market is non without challenges. How to do merchandises that are “affordable. available and attractive to consumers on limited incomes … without adding unsustainable costs” ? Its solution. cut back on quality: “By utilizing options to whole milk such as whey or lactic acid it is besides possible to bring forth alimentary and healthy dairy merchandises at lower cost. ”Another manner around supplying existent milk to hapless consumers. routinely used by planetary dairy corporations. is to restructure imported. powdered no-fat milk with inexpensive veggie oils.

TetraPak’s other maneuver is to buttonhole authoritiess to implement ordinances doing it impossible for local markets to go on supplying consumers with fresh. natural milk that people pasteurise at place. Through these markets 100s of 1000000s of people around the universe earn dignified supports. and 100s of 1000000s of hapless households receive a extremely nutirtious and safe beginning of nutrient. The safety is guaranteed by place pasteurization. which is common to most dairy markets in the South.

Part of TetraPak’s programs for traveling deeper in the pyramid. besides involve a move to bigger farms. The company has a big corporate division. called DeLaval. that “develops. industries and markets equipment and complete systems for milk production and animate being husbandry” in more than 100 states. In Pakistan. DeLaval is implementing a “Dairy Hub” programme in coaction with the authorities and several dairy processors to develop larger-scale. modern. commercial dairy farms. Its “Dairy Hub” promotional picture maintains: “The traditional attack of the husbandman and his deficiency of cognition about modern dairy agriculture is the individual most of import barrier hindering milk from accomplishing its true potency.

For more information on how TetraPak and other planetary dairy corporations are seeking to take away dairy markets from little husbandmans and local sellers and to coerce provender hapless consumers low quality dairy merchandises. see the December 2011 study by GRAIN: The great milk robbery: How corporations are stealing supports and a critical beginning of nutrition from the hapless