The Emperors Of Chocolate Essay, Research Paper

In The Emperors of Chocolate, Jo? cubic decimeter Glenn Brenner reveals the acrimonious legal

and selling battles, espionage, misrepresentation, obsessional secretiveness, and personality

clangs that dominate Hershey and Mars & # 8211 ; and the confect industry as a whole.

Milton Hershey and Forrest Mars Sr. were both great concern work forces. They ran

their concerns in a high grade of resistance. They each had their ain strong

and weak point in the companies. Many national and local corporations have

modeled their ain concerns in the same manner. The Emperors of Chocolate

shows how both Mr. Hershey and Mr. Mars are noteworthy altruists and

extraordinary business communities who many people admire and respect.

Milton Hershey was a greathearted altruist who spent 100s of

1000000s of dollars and hours to make a town and orphanhood to carry through his

selfless dreams. Forrest Mars Sr. was a choleric perfectionist who

yelled at anyone who failed to run into his criterions. Hershey experimented and

took opportunities in his company whereas, Mars was much more serious and relied

more on statistics. ? What made Forrest? s blood haste was the bang of get the hanging

new chances and chastening chartless universes, ? the writer writes. ? Like Milton

Hershey, he was driven by his visions ; but where Milton Hershey saw utopia,

Forrest Mars saw conquest. ? Forrest Mars Sr. and Milton Hershey turned their

two companies from little mom-and-pop operations into international forces,

over the last century. While they may hold started little, their merchandises & # 8211 ; Mars?

Snickers and M & A ; M? s and Hershey? s milk cocoa bars and Kisses & # 8211 ; are

omnipresent.

The companies are wholly contradictory of each other. Red planets was

obsessed with holding everything and everyone in a clean, orderly, and orderly

mode. Red planets? mills? floors were scrubbed every 45 proceedingss. Every

dark before the workers went home every spot of machinery had to be immaculate

and reflecting. Milton focused

on more of the manner his cocoa tasted and do

new and more confects. Mars Inc. has spent million of dollars on marketing their

new merchandises seeking to force, to sell, the dozenss of confects has it produced.

Hershey, effortlessly, didn? t even have a selling section until the late

1960? s. Overall, both companies are run with singular preciseness but, they

differ where their strengths and failings lie. Milton Hershey and Forrest

Red planets Sr. are exemplary business communities. Their companies, Hershey Food Corporation

and Mars Incorporated, have inspired many other people to get down concerns and

pattern their concern after one or the other.

I would make the same in get downing my ain concern, but I would utilize both

work forces and companies as standard. Combined, they would be the ultimate confect

pudding stone ruling the confect industry. I would utilize the inventiveness of

Hershey and the concern sense of Mars to make an tremendously huge confect

pudding stone. I think there is no comparing of the two work forces and their

companies. They are both on the same degree of distinction. If you combine

their ethical motives and thoughts, you would make full in the weak links and beef up their

already strong work moralss.

After old ages of competition, what began as little household & # 8211 ; owned

concerns have grown into multi-billion dollar industrirs progressively dominated

by corporate leviathans, contending for shelf infinite and get downing their smaller

rivals.

The Emperors of Chocolate was a really good book full of interesting, small

facts of the luxuriant universe of cocoa production and gross revenues. The book depicts

the industry as a secret, belowground universe of espionage in which it really is.

I think the patterned advance of the chapters are supposed to take the reader from the

yesteryear to the present, but the changeless shift between Hershey and Mars from

chapter to chapter is confusing and makes for a confused read. However, it

is still an interesting narrative and makes me hunger cocoa while I & # 8217 ; m reading!