Images of adult females were merely limited. it would be sad. but non tragic. Unfortunately. most of the images of adult females are non merely restricted. but negative. These images misrepresent who we are. demean us. and do it harder to see adult females as people. When adult females are merely shown as beautiful and inactive or rich and bitchy. it becomes more hard for both work forces and adult females to accept them as the diverse. multifaceted people they truly are. The bulk of adult females on Television are restricted to a few functions. Male functions are far more extended and more exciting. Womans are frequently shown on Television in ‘traditional’ functions such as homemakers. female parents. secretaries and nurses. With a really few outlook. telecasting play normally portray adult females in some limited functions of emotional female parents. dependent married womans. really good decorated fiancees. Bangladesh movie industry has attained ill fame for being vulgar by concentrating on adult females as sex objects. Work force are more likely to be shown out-of-doorss or in concern scenes ; adult females in domestic scene. Images of female organic structures are everyplace. Women—and their organic structure parts—sell everything from nutrient to autos. Popular movie and telecasting actress are going younger taller and dilutant.

Women’s magazines are full of articles pressing that if they can merely lose those last 20 lbs. they’ll have it all—the perfect matrimony. loving kids. great sex. and a rewarding calling. Media influence the other adult females of society. Almost every adult female wants to be every bit beautiful as the theoretical account or actress they see in telecasting. We all know the stereotypes—the femme fatale. the supermom. the sex kitty. the awful corporate climber. Whatever the function. telecasting. movie and popular magazines are full of images of adult females and misss who are typically white. urgently thin. and made up to the hilt. Many would hold that some paces have been made in how the media portray adult females in movie. telecasting and magazines. and that the last 20 old ages has besides seen a growing in the presence and influence of adult females in media behind the scenes. Nevertheless. female stereotypes continue to boom in the media we consume every twenty-four hours. It looks at the economic involvements behind the objectification and eroticization of females by the media every bit good as attempts to counter negative stereotyping. In Bangladesh women’s function in media is limited. backdated. and stereotyped and it influences on the other adult females of society.

Womans are doing their grade in every field. but their portraiture in media remains limited to antique stereotypes. Womans in media are most frequently presented in relation to the work forces in their lives. ever based on gender individualities as adult females. Womans are shown as dependant. foolish. indecisive. deceitful. and unqualified and so on with such defects frequently being presented as being desirable or even amusing. In many instances. adult females are straight objectified. going merchandises along with those being advertised. With a really few outlook. telecasting play normally portray adult females in some limited functions of emotional female parents. dependent married womans. really good decorated fiancees. From puting manner tendencies to mentalities. it plays a function in about everything we do. It is a major agent of socialisation and these is non limited to kids being affected by force and sex on telecasting. Adults are besides influenced by what they see in the media. Besides entertaining and supplying information. the media besides serves to reenforce already bing values and frequently. stereotypes. This is particularly true with respects to the portraiture of adult females in the media a patriarchal society. Images of female organic structures are everyplace.

Women—and their organic structure parts—sell everything from nutrient to autos. Popular movie and telecasting actresses are going younger. taller and dilutant. Some have even been known to conk on the set from deficiency of nutrient. Women’s magazines are full of articles pressing that if they can merely lose those last 20 lbs. they’ll have it all—the perfect matrimony. loving kids. great sex. and a rewarding calling. “The bombardment of messages about tenuity. dieting and beauty Tells “ordinary” adult females that they are ever in demand of adjustment—and that the female organic structure is an object to be perfected. Thinness. dieting and beauty Tells “ordinary” adult females that they are ever in demand of adjustment—and that the female organic structure is an object to be perfected. That the overpowering presence of media images of distressingly thin adult females means that existent women’s organic structures have become unseeable in the mass media. The existent calamity is that many adult females internalise these stereotypes. and justice themselves by the beauty industry’s criterions. Womans learn to compare themselves to other adult females. and to vie with them for male attending. ” This focal point on beauty and desirableness efficaciously destroys any consciousness and action that might assist to alter that clime. ( Wakefield. 2007 ) . Imagine a twenty-four hours with no newspaper. no telecasting. non one hoarding looming over you no affair where you may be. It’s that hard to acquire off from the media.

Be it the intelligence. your favorite play series. a film with a friend or four glowing Aishwarya Rais smiling down at you from four immense hoardings together. no 1 is left untasted by the media today. It goes beyond amusement and even beyond selling merchandises and services. The media today sells values and thoughts. ideals and graven images ; images of good and bad. success and failure. normality and aberrance. From puting manner tendencies to mentalities. it plays a function about everything we do. It is a major agent of socialisation and this is non limited to kids being affected by force and sex on telecasting. Adults are besides influenced by what they see in media. Besides entertaining and supplying information. the media besides serves to reenforce already bing values and. frequently. stereotypes. This is particularly true with respects to the portraitures of adult females in the media of a patriarchal society. “Beauty seems to be the chief concern of adult females in the media. ” says Shahana Alam. a housewife. “ Even while making wash. they are made-up as if traveling to a party. ”“The portraiture of adult females in play and movies is besides by and large negative. ” says Alam. “Man constantly dominate and this is so common-in world and in the media-that is what seems natural and such values are farther strengthened in peoples heads. ” ( Shahana Alam. face to confront interview. Nov 01. 2007 )

“Very few adult females don’t want to be as thin. as just. as beautiful and every bit successful as the theoretical account or actress they see on telecasting or on the immense hoardings governing the metropolis. Very few work forces. excessively. don’t want their important others to look like them. Or be them-the perfect homemaker-cooking. cleansing and caring for their households all twenty-four hours long ; dependant on their male parents. brothers. hubbies and sons” . So what if they seem to hold nil better to make than biker and chitchat? Better so being so lonely professional with no life. the adult females gone astray or the victim of torment or colza. ( Shehreen. 2007 ) Television still perpetuates traditional gender stereotypes because it reflects dominant societal values. In reflecting them Television besides reinforces them. showing them as ‘natural’ . As one might anticipate in a society still dominated by work forces. work forces dominate Television production and. influenced by these stereotypes. unconsciously reproduce a traditional ‘masculine’ position. perpetuating dominant gender stereotypes. Many narrations on Television are still implicitly designed to be interpreted from a masculine position. Viewing audiences are often invited to place with male characters and to exteriorize females.

This has been called ‘the male gaze’ . This manner of screening is called ‘unmarked’ : it is an unseeable and mostly undisputed prejudice – the masculine position is the ‘norm’ . Girls learn from most Television that it is a man’s universe. and larn to displace their ain position. In recent old ages at that place has at least been a noteworthy addition in the figure of adult females intelligence presenters. Once. Television managers ( mostly male. of class ) had argued that adult females were less likely to be taken earnestly by viewing audiences. However. one could possibly reason that physical attraction may play more portion in their choice than for their male opposite numbers. There is in fact some grounds that misss ( aged 8-12 ) may be given to happen a male news reader more credible than a adult female news reader. whereas the newsreader’s sex does non look to act upon boys’ thoughts of their credibility. Girls may turn used to being presented with the male on Television in general as more powerful and knowing. ‘‘Whatever its restrictions as a Television research method. content analysis do at least supply us with basic informations about the prevalence of gender images on Television. The figure of adult females shown on Television is far smaller than the figure of work forces shown.

Work forces outnumber adult females in general Television play by 3 or 4 to 1. 70-85 % of those on children’s Television are male. and in children’s sketchs. males outnumber females by 10 to 1. Even in soap operas adult females can be outnumbered 7:3. There are besides more work forces than adult females in starring functions ; the exclusions are noteworthy merely as exclusions. In contrast to this laterality of the screen by work forces. we all know that in the mundane universe. adult females in fact somewhat outnumber work forces. In this sense. Television does non reflect discernible demographic worlds. although it may good reflect the current distribution of power. and the values of those who hold it. ” ( Defying stereotypes and working for alteration ) [ movie ] The bulk of adult females on Television are restricted to a few functions. Male functions are far more extended and more exciting. Womans are frequently shown on Television in ‘traditional’ functions such as homemakers. female parents. secretaries and nurses ; work forces are shown as hubbies and male parents. but besides as jocks. famous persons and barons. Marital position on is more frequently revealed for adult females on Television than for work forces. Work force on Television are more frequently portrayed in employment. be given to hold a higher position and are less likely to be shown in the place.

Where adult females are shown as successful outside the domestic domain they are often portrayed as unhappy in their personal lives. Once once more. such a distribution of occupational functions lags good behind current worlds in the workplace ( nevertheless limited these may still be ) . [ movie ] Though non every bit strongly as in earlier old ages. the portraiture of both work forces and adult females on Television is mostly traditional and stereotyped. This serves to advance a polarisation of gender functions. [ With muliebrity are associated traits such as emotionalism. prudence. co-operation. a communal sense. and conformity. Masculinity tends to be associated with such traits as reason. efficiency. competition. individuality and ruthlessness. ] “How on Television. ‘good’ adult females are presented as submissive. sensitive and domesticated ; ‘bad’ adult females are rebellious. independent and selfish. The ‘dream-girl’ stereotype is soft. demure. sensitive. submissive. non-competitive. sweet- natured and dependent. The male hero tends to be physically strong. aggressive. self-asserting. takes the enterprise. is independent. competitory and ambitious. Television and movie heroes stand for goodness. power. control. assurance. competency and success. They are geared. in other words. to win in a competitory economic system. ” There is no deficit of aggressive male role-models in Westerns. war movies and so on. Many male childs try to emulate such features through action and aggression.

There are few adult females in the epic function played by Sigourney Weaver in Aliens. Men tend to be shown as more dominant. more violent and more powerful than adult females. Work force on Television are more likely to belittle adult females than frailty versa. They drive ; imbibe and smoke more. make athletic things. and do more programs. They are found more in the universe of things than in relationships. Womans on Television tend to be younger than the work forces. typically under 30. So Television images mostly reflect traditional patriarchal impressions of gender. Stereotyped maleness. for case. is portrayed as natural. normal and cosmopolitan. but it is fact a peculiar building. It is mostly a white. middle-class heterosexual maleness. This is maleness within which any suggestion of feminine qualities or homosexualism is denied. and outside which adult females are subordinated. The impression of ‘natural’ sex differences help to continue the inequalities on which our economic system continues to be based. In telecasting advertizements. gender pigeonholing tends to be at its strongest because the mark audiences are often either male or female. There has been some decrease of this in recent old ages but the general form remains.

In adverts. work forces tend to be portrayed as more independent. They are shown in more businesss than adult females ; adult females are shown chiefly as homemakers and female parents. Work force are more likely to be shown advertising autos or concern merchandises ; adult females are largely publicizing domestic merchandises. Work force are more likely to be shown out-of-doorss or in concern scenes ; adult females in domestic scenes. Work force are more frequently portrayed as governments. Equally far as ads go. with age work forces seem to derive authorization. whilst adult females seem to vanish. Voice-overs represent the programme-maker’s readings of what is seen: these are the voices of ‘authority’ . They are overpoweringly male ( figures of up to 94 % have been reported ) . There have been more female voice-overs in recent old ages but chiefly for nutrient. family merchandises and feminine attention merchandises. Male voice-overs tend to be associated with a far wider scope of merchandises. Media research has shown the portraiture of adult females to be more or less of two types ; the absolutely good adult females and the entirely evil adult females. Womans are either the devoted married woman and female parent. chaste and guiltless ; or they are victims. coquettes and sex workers. physically wronged or morally incorrect. They are seldom shown as professionals. The lone constructive things they engage in making are merrily cooking repast after repast and hectically cleaning the ring around the shirt neckbands of the work forces folk. Even here there success is attributed to box spices and detergents.

Coevals after coevals. grandma. female parent and girl reap the benefits of the charming detergent. hair oil or beauty soap. But. at the terminal of the twenty-four hours. if the tea is merely right. the cookery to the mother-in-law’s liking and the hubby looks immaculate and span in his apparitional white shirt. the adult females is satisfied with her life and is rated “100 percent” by her hubby and boy. Fie on the adult females whose hubby or boy is more begrimed so her neighbours’ ! The 2nd class of adult females. nowadays in some play and most movies is the evil coquette. They are at that place ain enemies. happening mistake with each other. stealing other women’s fellows and hubbies or depicted as sensuous saloon terpsichoreans and sex workers. Once in a piece in Bangla movies we see the rebellious adult females. clad in black leather. whip in manus. contending against all odds. all evil and all work forces. But this is excessively spurred by the unlawful Acts of the Apostless of men-betrayal. colza etc. Dramas are less exciting. where adult females are limited to the characters of doting female parent. devoted married woman and darling girl. Indeed. adult females in the media are most frequently presented in relation to the work forces in there lives. ever based on there gender individualities as adult females.

“Media research worker and author Margaret Gallagher in her book ‘Unequal Opportunities ; the instance of adult females and the media’ footings this the “virgin whore” duality. stating that is on women’s sex that their single individualities and societal credence is based. The “virgin” imagination here. says Gallagher. runs a consistent emphasis on subordination. forfeit and pureness and the “whore” imagination is connected with inhuman treatment. inhumaneness. insensitiveness and unscrupulousness. The function are propagated by the impression of wagess and penalty – if the adult females behave good. she will be given the love of her work forces ; if she behaves severely. she will be entirely. unloved and castigated” . Model and actress Shrabastee Tinni agrees that it is up to adult females to educate themselves and turn out their worth.

“It’s true that adult females fall ining our media are chosen based on their expressions instead than their endowment or makings. ” says Tinni. “Women are frequently portrayed as sex objects. The more glamourous you are. the more patrons you get. ” “But we besides have great endowments like Suborna Mustafa. Bipasha Hayat. Afsana Mimi. etc. . many of whom have gone on the direct and green goods and have set illustrations. ” Tinni recognizes the fact that what famous persons do frequently influences their audience. After her popular ‘Shundoritoma’ ad. for illustration. many people began see her as a manner icon. copying her frock and hairdo and her insouciant manner of duologue bringing. ( Shrabastee Tinni. Model and actress. face to confront interview. Nov15. 2007 ) Passivity and emotional dependance are rewarded in adult females. while features which are defined as “good” in work forces – such as decision. independency. strength and doggedness – are defined as “bad” in adult females.

Harmonizing to the fictional world of the mass media so. adult females are really rewarded for ineffectiveness so for actively commanding their lives. They are shown as professionally and emotionally subordinate to work forces. vain and indulgence in phantasies and escape. Womans are shown as dependant. foolish. indecisive. deceitful. and unqualified and so on with such defects frequently being presented as being desirable or even amusing. “Due to the unfastened market economic system. the media has become really powerful in the last two decennaries or so. ” says actress and societal militant Sara Zaker. “From advertisement to political relations. it has become a powerful tool for altering heads. behaviour. forms of thought. ” “This unfastened market economic system. nevertheless. bounds adult females to pigeonhole functions and the function of adult females in the media today is weaker than it was 20 old ages ago. ” says Zaker.

“Today’s adult females is perfect – looking – thin. beautiful. with a perfect organic structure. ” Before. says Zaker. at that place weren’t as many beauty competitions. soap operas or advertizements for cosmetics. toilet articless. etc. Now. even in endowment Hunt shows you can see how. as the campaigners move up. they become more and more glamourous. “Not merely does the media reinforce these values. ” she says. “but it besides pressurizes adult females to endeavor to be beautiful by following media tendencies. ” “But the strong voices of adult females are non heard in the media. ” Zaker points out. “and her important parts to society are non seeable. Garment workers. success narratives of adult females who have taken micro recognition are non heard. Some journalists and intelligence presenters have made a name for themselves. but there are legion other societal and political militants. businesswomen. etc. . who are still non seeable. Womans have done a batch in every field. but their presence is least in the media. ” “To counter this. ” says Sara Zaker. “we have to come out of our patriarchal system. We need more adult females manufacturers to convey about alteration for adult females. ” ( Sara Zaker. face to confront interview. Nov 17. 2007 ) In advertizements. adult females are most frequently shown as “product users” or those depicted chiefly as utilizing the merchandise while work forces are more frequently shown as governments or characters “with all the facts” about the merchandise being advertised.

It is about ever adult females who do ads for “home products” such as groceries. organic structure attention. house hold times. pet attention. playthings and medicine while work forces largely advertised “away products” such as travel. banks/money. eating houses and autos. Remember the ad where a adult male tries to win over his girlfriend with a promise of holiday abroad. a new saree every month. a ruddy rose everyday? The adult females is non easy swayed. but finally becomes elated when he offers her a place in the peculiar lodging composite being advertised. Or the ad for a cell phone operator where a adult females wanders around with perfectly nil to make all twenty-four hours but delay for her hubby to name her and can barely believe her ears when he offers to take her on a trip abroad. Work forces are ever suppliers and the provided – for. This is non ever shown blatantly either. We are so used to seeing work forces bigger and taller so adult females. that the fact that adult females are ever looking up at work forces and work forces are looking down at adult females ne’er strikes us as odd. Neither does it happen to us that the uninterrupted taking apart of adult females in the media – demoing merely her long. sexy legs. cleavage or navel – makes it look as if that’s all a adult females processes and there are no encephalons connected to her organic structure. In many instances. adult females are straight objectified. going merchandise along with those being advertised. And so the hefty. half-reclining adult females by a table fan. or the adult females. who are having a cryptic phone call goes straightly for a fluffy. luscious-looking bubble bath. spends the whole twenty-four hours adorning herself up and is picked up in the eventide by her enigma work forces for a day of the month.

Such images are so common nevertheless. that. to many. this is what seems normal and acceptable. Samiul Haque believes that adult females in our media are non commoditised every bit much as they are in the Western universe. “But you still have to demo some fine-looking adult females in ads. ” he says. “otherwise people will merely turn away or exchange off the telecasting. ” “Women are frequently used even where they are non needed. ” admits Haque. “for illustration in ads for men’s merchandises. But that’s because everyone likes to see a pretty face. There’s nil incorrect with that. it’s natural. ” “But the face shouldn’t become more of import so the merchandise. ” Haque adds. “Respects towards adult females must be maintained. Advertisers should concentrate on selling there merchandises and services. non the women’s looks. ” ( Samiul Haque. Admaker. face to confront interview. Nov 06. 2007 ) Harmonizing to Dr. Gitiara Nasreen. Professor. Department of Mass Communication and Journalism. media portraitures of adult females loosely fall into two classs ; fringy and stereotyped. “Women are seldom seen in the intelligence. talk shows and interviews and are overpoweringly present in entertaining plans. ” says Dr. Nasreen.

“They are included in the intelligence coverage merely when they are victims or animal. With a few outlooks. telecasting play normally portray adult females in some limited functions of emotional female parents. dependent married womans. decorated fiancees. ” This objectification and commoditization of adult females are most evident in advertizements and mainstream film. says Nasreen. “Women’s gender and physical properties are used as come-ons though which merchandises are advertised. Furthermore. Bangladesh movie industry has attained ill fame for being vulgar by concentrating on adult females as sex objects. ” Coverage on issues related to the media has improved and increased comparatively. says Dr. Nasreen. However. consequences of several surveies show that in malice of some quantitative addition in printing women-related issues. really small quantitative advancement has been made in footings of women’s portraiture in the media. “Conversely. ” says the media analyst. “the day of the month show a declining tendency in some instances. peculiarly in respect to development of women’s images as satisfying trade good in advertizements and as sex objects and victim to male – force in the chief watercourse film. ” Harmonizing to Dr. Nasreen. the media does non reflect a mirror image of society. instead. it focuses on the values and outlook of the dominant category.

“Ours is no uncertainty a really patriarchal society. where women’s part and accomplishments are normally non recognized. And the fluctuation of women’s voices are ne’er heard. The phenomenal publicity of consumerism in recent old ages has worsened the state of affairs. ” ( Nasreen. 2007 ) “We live in a mass-mediated society today. ” says Dr. Nasreeen. “where mass media are powerful agent of socialisation conveying attitudes. perceptual experiences. images and beliefs. If the media continues to portray adult females in traditional functions. as victims of force or sex objects. so I am afraid that there is a really little alteration that we are traveling to accomplish gender equality. While women’s position and accomplishments are omitted. it implies that they are unimportant and virtually unseeable members of society. ” ( Nasreen. 2007 ) Dr. Gitiara Nasreen believes that as powerful socialising agents. the media sets the docket of the society. “Women in the media are chiefly depicted in a narrowly limited function scope of functions. which is rather unrepresentative of the broad spectrum of involvements. concerns and behaviors of adult females in modern-day Bangladeshi society. ” c“If adult females continue to see their lone work is to fancify themselves. adorn there places and cook. ” says Dr. Nasreen. “it becomes hard to see themselves in function other so these. ” With the few flow of information traversing though boundary lines. adolescent misss of Bangladesh are now turning up with Hollywood/Bollywood graven images. she says.

“But they are non shown the function theoretical accounts they truly need to see. who posses qualities like cognition. intelligence. leading. etc. ” Besides. the overpowering exposure of media studies on force against adult females generates fear and farther curtails women’s mobility. “Women’s submissive credence of physical force and inhuman treatment is frequently presented as a natural look of ‘angry’ work forces. Such word pictures naturalise force against adult females. Sabotaging adult females leads to an addition in force. kid morality and ensuing disagreement in population growing rates. finally taking to an unhealthy society. says Nasreen. So can adult females be portrayed more positively in the media? Dr. Nasreen says that the media should picture the assorted functions of adult females in society. their achievements every bit good as their battles. “Following our National Policy on Women and National Plan of Action. necessary steps should be taken to explicate and implement a comprehensive gender – sensitive media policy and to put up mechanisms to oversee the execution and enforcement of this policy. ” ( Nasreen. 2007 ) Policies are one manner of countering the tendencies of typecasting adult females.

But where the media dramas such a critical function in doing people think the manner they do and altering the manner they think. the burden lies on the people in the media to give the right messages. It is their consciousness and witting actions that will halt the same old images of adult females from being shown repeatedly. reenforcing negative stereotypes which undermine adult females. Actor. admaker and politician Asaduzzaman Noor. nevertheless. admits that the portraiture of adult females in the media is non ever proper. “This is due to lake of gustatory sensation. lake of cognition and internationally placing adult females as trade goods. which work forces have been making for centuries. ” says Noor. “Women have proven themselves in every field. ” he says. “not merely in the media. but besides in the acting humanistic disciplines. the ground forces. constabulary. There are adult females physicians. designers. Justices of the High Court. This should be reflected in the media by portraying adult females in more positive functions and non merely as cooks. ” “Always picturing adult females in stereotypic functions may take adult females in society to believe that this is life and they come to accept this as the manner things are. But it’s non. ” says Noor. “No one should sit around at place and make nil.

Womans should merely disregard negative portraitures in the media. and admakers and other media individuals should move more responsibly with respects to the content they produce. ” Noor believes that adult females are playing really positive and turning function in society which should be reflected in the media while their self-respect. honor and prestigiousness is maintained. “Women were non born merely to cook and they should non be shown as trade goods. ” says Noor. “More chances need to be made for them but work forces may non assist out as they may experience threatened. They may believe. who will cook for them if their adult females are out working? It’s no usage seeking men’s understanding ; adult females must contend for their ain rights. ” ( ( ( Asaduzzaman Noor. Actor and politician. face to confront interview. Nov 06. 2007 ) Womans have yet to be all they can be onscreen. nevertheless. Stereotypes are shaded more subtly. but they are still at that place. Female leads must still be brighter. smarter and funnier than their male opposite numbers ( and. about ever. much better looking as well. )

Wrinkles and spectacless are still forbidden. More cheerless still. excessively many parts still feature “the married woman. ” “the mother” or “the girlfriend” as interchangeable parts. If images of adult females were merely restricting. if would be sad. but non tragic. Unfortunately. most of the images of adult females are non merely restricted. but negative. These images misrepresent who we are. demean us. and do it harder to see adult females as people. When adult females are merely shown as beautiful and inactive or rich and bitchy. it becomes more hard for both work forces and adult females to accept them as the diverse. multifaceted people they truly are. The narratives and images we carry in our caputs can model us every bit deeply as other major influences such as our households. educational experiences or spiritual beliefs. If they are unequal or negative. that’s bad intelligence. The good intelligence is that it’s possible to interrupt out of pigeonholing.

Popular histrion – manager Afzal Hossain believes that things have changed for the better over the old ages. “Before. we used to look at adult females as adult females. as a member of the opposite sex. ” says Hossian. “Now we look at them as friends. co-workers. as people. ” “Change has taken topographic point and it will go on to make so. but bit by bit. ” says Hossain. “you can’t haste it. ” The sometimes – negative portraiture of adult females in the media is non merely the media’s mistake. claims Hossain. “Ultimately. it depends on the adult females herself what she want to make – whether she wants to demo off her expressions. her frock. makeup and jewelry. or whether she wants to demo her encephalons. ” “It besides depends on one’s manner of looking at things. ” says Hossain. “Some people may hold a job with a adult female being in an ad for men’s shaving pick. But it’s non needfully derogatory for adult females. It depends on how it’s made and how you look at it. ” ( Afzal Hossain. Actor and manager. face to confront interview. Nov 09. 2007 ) While it’s true that things have changed in a large manner for adult females in the last 30 old ages due to tonss of adult females ( and some cool work forces ) talking out and moving for advancement and equality for adult females and misss. there’s more that needs to be done. We’ve got all kinds of new. twenty-first century sort of challenges. particularly of import being a miss or adult female today—and old jobs that still need tonss of our attending and energy.

These include: good wellness ; echt self-pride ; apprehension of and comfort with gender ; relationships based on common regard and equality ; safety from domestic and sexual force ; goal-setting and calling success ; sound fiscal judgement ; educated engagement in authorities and democracy ; and overall power-sharing in society for adult females and misss. We’ve still got a l-o-o-o-o-n-g manner to travel. For illustration. adult females are still twice every bit likely to populate in poorness as work forces. and force against adult females isn’t diminishing at the rates of other offenses. Surveies show that many adult females with equal certificates don’t receive wage or promotional chances equal to work forces. Women’s advancement in the highest occupations in corporate America—including some of the largest and most profitable companies in the communications and amusement media sector—hasn’t progressed every bit much as was expected. Girls’ instruction about fiscal affairs isn’t widespread ; women’s representation in authorities doesn’t look like their true Numberss in society ; and stereotypes of what adult females should be and should desire to be are all over.

So. because in today’s civilization. media communicates so much. to so many. so much of the clip … . ( hey. that’s why they call it “mass” media! ) . the clip is right to look more closely at if and how this new civilization packed with commercial media “products” from progressively powerful media companies is act uponing misss and adult females ( and men’s attitudes towards misss and adult females. ) . Make these companies and their “products” have misss and women’s best involvements for wellness. assurance. success and advancement. or even merely amusement. in head? If non. what can we make about it? Actress and speak show host Aupee Karim besides believes that people tend to limitate what they see in the media. “And because I believe I have a societal committedness. I have to believe twice about the function I do. which sometimes limits my versatility. ” But Karim does non see the portraiture of adult females in the media as being negative. “I don’t think adult females are belittled in the media. ” she says. “They’re executing really good. in everything from moving and showing to singing and dancing. ” “Sometimes. ” says Karim. “the narrative demands that the adult females act as a weak character. For illustration. married woman – battery. This is a existent issue and it must be shown and so countered. Or if the narrative is on instruction for adult females. foremost you have to demo that the adult female is non educated and so you must demo her acquiring an instruction. ” “Women must turn out themselves and do their topographic point. ” says Karim. “The media won’t do it for you.

It’s non plenty to demand your rights. You have to win them by turn outing your endowment and ability. ” ( Aupee Karim. Actress and speak show host. Face to confront interview. Nov 20. 2007 ) We are non here to fault work forces for the current province of the universe although this is a chorus frequently heard from acrimonious women’s rightists around the universe. But allow us recognize that the hope for the twenty-first century will be determined by how much adult females are willing to work with work forces to act upon the way of the world’s states. Can any of you imagine two adult females giving the lives of everyone in their state because of some boundary difference?

Would adult females put on the line all they hold beloved to fulfill some political rebuff? It’s merely non our nature. And history is now demanding that we rapidly play a cardinal function in work outing our world’s ailments at this critical clip. So how can adult females play their portion? When I speak to women’s groups there is one inquiry I am asked most frequently. “How can I play a function? ” they ask. Many adult females will state me that they do non hold assurance they can lend. They tell me they have no Ph. D. no great calling no experience in the work topographic point. We are as a cornet of truth in these yearss of confusion. Having worked at the bosom of the media. I have learned that we must non be intimidated into cowardliness by those who despise truth and deplore values. As adult females we must be bold in our committedness to supporting traditional values and those things we hold sacred and beloved in every facet of life. Women and work forces must work together. Womans and work forces need each other. Work as a squad.

Reference list

> Shehreen. K. ( 2007. March 09 ) . Women in a make—believe universe. The Daily Star. pp. 8a.
> “Resisting stereotypes and working for change” . Retrieved May 02. 2007 from hypertext transfer protocol: //independent-Bangladesh. com/news/wo. hypertext markup language
> Wakefield. J. ( 2006 ) . Role of adult females in the twenty-first century. 15.
Retrieved Nov 2. 2007 from
hypertext transfer protocol: //gender sensitive media. com/full/bd. hypertext markup language
> Nasreen. G. ( 2005 ) . Beauty and organic structure images in the media: How to measure media images of adult females. Retrieved Oct 24. 2007 signifier
hypertext transfer protocol: //women in media Bangladesh. com/news/cen. hypertext markup language