It is non a secret that Victoria’s Secret is one of the most popular intimate apparel trade names in the universe. In these past old ages. the rapid growing of Victoria Secret company in its catalogs and website gross revenues in different states has seen evidently. Harmonizing to the bloomberg Businessweek. Victoria’s Secret spends about $ 220 million a twelvemonth on the catalogs sent to customers’ places each twelvemonth. including postage. originative. printing. paper and circulation. the biggest disbursal of its direct concern. The company said it mails 325 million catalogs a twelvemonth. a figure greater than the U. S. Census Bureau’s estimation of the U. S. Population. In add-on. Victoria’s Secret even send free catalogs to anybody who subscribed to any magazine. regardless of gender.

Besides anybody can accept free voucher by following Victoria’s Secret history on Facebook. Yan Han. a 21-year-old miss who study in Los Angles. America. She said: ” the “Free Panty” voucher of Victoria’s Secret is much better than any other voucher from other shops. Because in most state of affairss you can merely have free points after purchasing something foremost. But I can merely acquire a free pantie by walking into the shop and handing over the voucher. ” In this instance. who would reject such a good trade like this?

However. this is merely one of the advertisement scheme of Victoria’s Secret company. The Victoria’s Secret one-year Fashion Show is precisely the most antic and functioning advertisement machine. Victoria’s Secret spends about $ 12 million on its one-year manner show. harmonizing to “Business insider” . half of Forbes’ highest paid theoretical accounts last twelvemonth were Angels for the intimate apparel giant. And the one-year Fashion Show drew more than 10 million viewing audiences last twelvemonth. Furthermore. Victoria’s Secret invites different celebrated dad star to the show as public presentation invitees. For illustration. this twelvemonth. Justin Bieber. Rihanna and Bruno Mars performed at the show. All of them are immature. celebrated dad star presents.

Harmonizing to Chief Marketing Officer Ed Razek of Limited Brands. the parent company of Victoria’s Secret. “online gross revenues increase well both the dark the show is taped and the twenty-four hours after it’s broadcast. We’re speaking 10s of 1000000s of dollars here. at least. With that sort of money at interest. and after 18 old ages of pattern. the company has the event’s selling nailed. ” Speaking of one of the musical performing artist of the one-year Fashion show of Victoria’s Secret this twelvemonth. the world’s hottest adolescent graven image: Justin Bieber. it’s easy to conceive of that the company’s commercial intent.

Which means the show must pull their chief clients. adult female. particularly immature adult female. an of import mark for the company. Millions of teenage fans of Bieber will decidedly watch their graven image in the Fashion show. In other word. they are besides watching the advertizement of Pink. Victoria’s Secret’s adolescent line. Harmonizing to: ( ) There is besides a psychological factor: younger teenage misss do non desire to shop at the same shops as their female parents. So that’s why Victoria’s Secret set up Pink line that looks younger and more colourful than those sexy lashs. Besides intimate apparel. Pink besides provides immature adolescents with cunning jumpers. pyjama. sweatshirts and covers.

Tian tian. a 20-year-old Miami University pupil. said: ” I can kip in it and acquire up with the same shirt for 8 a. m. category! ” Yancy Yu. 21. of United International College. buys Pink material because it’s a tendency: ” I buy it because all my female friends around me use them. ”

Harmonizing to Dr. Chatterjee. in his survey. he mentioned: ” I think teens are purchasing the Pink trade name based on what they hear from friends and household members and besides the advertisement they see on Television and the cyberspace. ” Teenager misss like to follow dad stars such as Britney Spears. Tylor Swift. The beautiful images of these stars make immature misss experience even more likely to be mature and sexy. And have oning womanly innerwear is a natural idea for them to experience like that. So in this manner. the enlargement of adolescent market is successful for Victoria’s Secret because there is a considerable and still turning demand for innerwear from immature adolescent misss.

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