Strenght:
1. LEGO Group in footings of gross revenues is the world’s sixth-largest plaything maker [ 1 ] . 2. The Lego Group company today provides toys. experiences and learning stuffs for kids in more than 130 states ; 3. LEGO. com is the official web site of the LEGO Group. The web site is made on 16 linguistic communications ; 4. The Lego group has built up the trade name. it developed the larger Duplo series [ 2 ] . LEGO DUPLO – merriment to the youngest ; 5. Legoland subject Parkss are really popular. each park receives around 1. 4 million visitants per twelvemonth [ 3 ] . Parks located in Windsor. England. Carlsbad. California and Gunzburg. Germany ; 6. LEGOLAND Discovery Centres are besides popular and are based on all the popular LEGO merchandises and invites households to research an synergistic universe of exciting and educational merriment [ 4 ] ; 7. The LEGO Club has 2. 7 million members worldwide.
8. LEGO Education is involved in many undertakings throughout the universe – frequently in concurrence with local instruction governments [ 5 ] . 9. LEGO bricks are the world-famous ; 10. LEGO helps for childrens creativeness through playing and acquisition. LEGO is free-form drama. and Lego’s popularity can be attributed to the sum of imaginativeness kids use to construct with the bricks [ 6 ] ; 11. LEGO brick is allready in the practical universe. Not merely in the signifier of on-line activities on World Wide Web. LEGO. com. but besides by agencies of electronic games for the popular game platforms [ 7 ] .
12. Childrens can do their ain design for plaything in the web site. LEGOfactory. com. where anyone can download a LEGO Digital Designer and construct his ain LEGO theoretical account. The LEGO Group now gives kids the chance to construct their ain practical theoretical accounts on the computing machine – and so hold the bricks to the physical LEGO theoretical account sent by station [ 8 ] . 13. Video game – LEGO Star Wars II: The Original Trilogy. has been a top-selling game ; 14. LEGO hi-tech – LEGO Mindstorms NXT for childs over 10 leting them to make their ain motorized automatons ;
Failing:
1. LEGO Group merchandises are rather expensive.
Opportunities:
1. There are ever childs who want to play so the colorful bricks could be ever the trademark of the company ; 2. Lego Group’s chief markets are in Europe and the USA. but there is chanse to acquire new market topographic points around the universe ; 3. Lego Group could develop new merchandises.
Menaces:
1. Children instead like ticker Television than utilize their imaginativeness and concept. construct something used their ain encephalon ; 2. Possible negative promotion.
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[ 1 ] hypertext transfer protocol: //cache. Lego. com/downloads/aboutus/LEGO_company_profile_UK. pdf ; 01. 10. 2010. [ 2 ] hypertext transfer protocol: //www. clip. com/time/world/article/0. 8599. 1707379. 00. html # ixzz115ZtmGZO ; 01. 10. 2010. [ 3 ] hypertext transfer protocol: //www. clip. com/time/world/article/0. 8599. 1707379. 00. html # ixzz115aC0CEU ; 01. 10. 2010. [ 4 ] hypertext transfer protocol: //cache. Lego. com/downloads/aboutus/LEGO_company_profile_UK. pdf ; 01. 10. 2010. [ 5 ] hypertext transfer protocol: //cache. Lego. com/downloads/aboutus/LEGO_company_profile_UK. pdf ; 01. 10. 2010. [ 6 ] hypertext transfer protocol: //www. clip. com/time/world/article/0. 8599. 1707379. 00. html # ixzz115ZWOtzq ; 01. 10. 2010. [ 7 ] hypertext transfer protocol: //cache. Lego. com/downloads/aboutus/LEGO_company_profile_UK. pdf ; 01. 10. 2010. [ 8 ] hypertext transfer protocol: //cache. Lego. com/downloads/aboutus/LEGO_company_profile_UK. pdf ; 01. 10. 2010.
