Atlanta Bread Company Essay, Research Paper
Justin Weigt
Into to Business
10-24-00
I researched my ain topographic point of employment, which was the Atlanta Bread Company. Atlanta Bread Company is located in Batavia at 207 Randall Rd. I was really lucky because my directors are besides the proprietors. Their names are Robert and Claudia Curtis. They are married and they are responsible for opening and runing the shop. They are the 1s doing the determinations and choosing the providers and contractors. Atlanta Bread Company is a? Restaurant Concept, ? non conceded fast nutrient because there is no lubricating oil involved. It is a deli / bakeshop, that has a comfy feel along with soft classical music and a hearth in the centre.
The proprietors non see themselves enterprisers for simply doing a good concern determination. Both proprietors have degrees in concern. Robert has many grades and has and extended concern experience. He earned his Barium at McGill University, his MBA at Columbia University and his Ph.d. at UCLA. Robert was most late a Group president of European Operations, and a Group president of DeKalb Genetics.
Claudia received her Master in business from UCLA, her MS from NIU and her BS grade from WIU. She was an teacher at the university degree in Vienna, Austria. She was an Executive Director at Del Amo Hospital, ( which is a Psychiatric Hospital ) . She besides worked in healthcare direction to in Beverly Hill, CA in Corporate Planning Development, selling, and Human Resource Administration.
The Atlanta Bread Company has been unfastened for 8 months. The proprietors decided to open this company because they like the merchandises and felt it was a good concern construct. In is portion of a franchise, which is based out of Atlanta GA. Robert And Claudia split duties in half, which would allow Robert concentrate on fiscal facets and the planning while Claudia manages the daily operations of the company. They decided to divide responsibilities this manner because they did non desire to acquire huffy at each other about concern determinations because they come from different positions. Claudia is the 1 in charge of the hiring and fire of the employees. I asked her what is the best manner to fire a individual. She said to face the individual with a series of picks, and allow so make up one’s mind. This is their first shop and the 2nd shop will be operational in 6 months.
There are positives and negatives with being a portion
of a franchise. One of the Positives is nationally contacted providers. This helps because you don? Ts have to pass clip and money to happen the right provider for your company. The Atlanta Bread Company? s two major providers are Sysco Food and Atlanta Bread Commissary, which are bakery merchandises. Another positive for the company is the standardisation of selling, promotional and operational stuffs. The Biggest negative they have found is that some of the regulations they set are non necessary at the local degree. An illustration of that would be ; that all company shirts need to be tucked in at all times. Claudia prefers to concentrate on the shirts being clean and employee comfort.
The Atlanta Bread Company? s biggest rival is Panera Bread Company in Geneva, IL. They believe that Atlanta Bread Company is a better quality shop. Atlanta Bread Company is cleaner, has a good trained staff is knowing about merchandises and great client service. A Disfavor about the rivals is that they have an established repute in the local country and the location of their shop. Atlanta Bread Company faces the Kohl? s and has its dorsum to Randall Rd. Panera Bread faces Randall, which has so much more traffic.
Atlanta Bread Company? s gross has increased since the gap and has steadily stabilising over clip. They use free soup vouchers with a purchase and 15-dollar vouchers from the local WBIG at 1280 wireless station under a swap contract. 60 to 70 % of Atlanta Bread Company? s diners choose to pass between $ 6.20 and $ 6.50 on norm. At Atlantabread.com they make a bold statement that the franchise is the fastest turning eating house construct of all time. Robert and Claudia both agree with this. They both think it is because of the great nutrient, the relaxing atmosphere, and the client service. Basil and Jerry Couvaras. The franchise proprietors tell Restaurant Hospitality that? it? s a perfect vicinity restaurant, ? Atlanta Bread Company units offer fresh, high-quality ingredients with speedy service in a European caf? -like puting. The design exemplifies the company? s creed, ? Time Well Spent. ? The Franchising plan has earned praises throughout the industry, including the eight topographic point on Entrepreneur magazine? s top new franchises list this past January.
In decision Atlanta Bread Company is a great topographic point to pass your clip. Robert and Claudia are really nice and good educated in the field of concern ; I take pleasance to work them.
Justin Weigt
