1. 1 Company
Background of High Tech Company ( HTC )
High Tech Company ( HTC ) Corporationis a communicating and cyberspace type industry which is headquartered in Taiwan. This corporation set up in 1997-05-15. There are 16. 746 employees in the company. HTC was success go a listed company in Taiwan on 2002-03-26. HTC was besides honoured as one of the world’s best 100 trade names by Interbrand. in 2011. HTC is a leader in Android and Windows Mobile platforms. HTC besides isa planetary leader in smartphone invention and design. This company built its repute as the sub-rosa interior decorator and maker of many of the most popular OEM-branded nomadic devices on the market.
Since 2006. HTC has on a regular basis introduced many critically acclaimed nomadic devices under their ain trade name. and their portfolio includes smartphones and tablets powered by the Android or Windows Phone runing systems. Their longstanding on the job relationships with fellow engineering leaders such as Google. Microsoft and Qualcomm are more than strategic partnerships: They serve as active labs of research and development and merchandise development. At HTC. coaction is a agency to a really of import terminal: making a holistic experience for the client. The spouses guarantee that hardware. package. and content direction and bringing systems are united in seamless and intuitive ways that give consumers control.
Their passion ever discovers the best ways to incorporate state-of-the-art engineerings with effortless user experiences. New merchandises merely enable and heighten these experiences. And when their clients portion their personal experiences with HTC merchandises. they speak with passion and strong belief. They encourage. embracing and celebrate users sharing their positions. The strength of the HTC community lies in its genuineness ; it’s the most accurate and honorable voice of real-world apprehension available. They insist on seeing through the eyes of this community. because making so teaches. challenges and goads them to acquire better at what they do — authorising their clients through personal experience.
1. 2 Merchandise background
Established/Introduced in the market
The Windows Phone 8X was being established in the market in November 2012. It has four types of coloring material. which is violet. black. ruddy and xanthous severally. The Window Phone 8X is carved from a individual shell of polycarbonate ( a man-made rosin ) with a flat coating. It takes a batch to dent or rub this curved-cornered instance. The phone size is 132. 35 ten 66. 2 ten 10. 12 millimeter and is light at 130g. and cushion-shaped. with a fattish 10. 1mm bump at the back lodging the battery. tapering to thinner borders.
However. Window Phone 8X besides contain 1. 5 GHz dual-core processor. a 4. 3-inch. 1280 ten 720 Super LCD 2 show ( 341 ppi ) . a constitutional sound amplifier. and NFC capableness. It will besides be equipped with an 8 megapixel rear-facing camera. a 2. 1 megapixel front-facing camera. Equally far as memory is concerned. the 8X will hold 1 GB of RAM and 16 GB storage.
Brand individuality for the selected trade name
To go a globally recognized trade name. HTC broke off from its roots as the ODM smartphone shaper known as High Tech Computer Corp. to go the new face of high-end Android and Windows Mobile smartphones. “HTC Innovation” was their motto. hammering place the thought that HTC smartphones are some of the most advanced options on market. But. as many growing/changing companies choose to make. HTC has changed their motto. A speedy visit to the HTC home page confirms the new tagline – HTC now wants to be known as “Quietly Brilliant. ”
To do it every bit official as possible. HTC has filed for a USPTO hallmark protecting the “Quietly Brilliant” tagline. The new slogan echo HTC’s place as a formidable smartphone shaper that doesn’t needfully necessitate to do the selling and promotion grabs that we’re used to seeing from Apple and Motorola. HTC truly does look to maintain quiet about their superb merchandises.
