Refan Company was founded in Bulgaria in the early 90’s as a household concern. At first it operates in the country of imported aromas and cosmetics. Subsequently on the company develops a production of aromas. bath merchandises. cosmetics and natural soaps through its ain development links they manage to construct. In the following old ages the company places really good on the Bulgarian market doing itself the largest manufacturer of aromas and natural cosmetics. Company expands internationally with his ain hallmark “Refan” . Today the company chose to spread out once more their international market in Slovakia. You can’t merely measure in to a new market. There are of class some researches that needs to be done. Now there are already certain trade names about cosmetics and aromas runing in Slovakia but they are non rather really following “Refan” theoretical account. The inexpensive monetary value about their franchise they are offering which is a limited investing to 14 000 euros gives “Refan” the advantage to spread out really fast.

That is a really good thought for if you want to be self- employed or be aftering to run your ain little concatenation of shops. Having in head “Refan” offers a really broad scope of merchandises from cosmetics through natural soaps and aromas this somehow once more gives the company a really good advantage stepping into that new market. So from one side we have a franchise chance the company will offer and from the other side we have a really broad scope of quality merchandises which company can market entirely itself on the best monetary values for this market. There are about 20 registered companies runing in the field of providing or bring forthing cosmetics or aromas every bit good as beauty goods. In 2011 aromas itself in Slovakia made a encouragement up to 11 % and reached 78 million euros in gross revenues. Mass adult females and adult male aromas are more demanded by Slovak consumers and companies already focus to run into their demands. One good ground for “Refan” to spread out merely now on the Slovakian market as it offers a scope of 150 aromas.

Normally today’s consumer recognizes and appreciates a quality aroma and if you add a 10 times lower monetary value in a market that makes it suited for a really broad scope of clients. As a foreign company that will run in that new market “Refan” have to construct trust in their consumers. Talking by and large in the field of aromas Coty Slovenska Republika sro has the biggest market portion with a 35 % in 2011. Their scheme is non an unknown fact as we can see they are publicizing top trade names of aromas on telecasting for increasing gross revenues. That worked good so far for which the company made a 3 % addition of market portion merely for 2011. Anyway fragrances itself once more are expected to turn at future in value footings. The market will be decidedly influenced with a company from the scope of “Refan” offering a really large portfolio of aromas and other decorative merchandises and that influence will be positive.

Now holding in head that “Refan” is non merely a aromas manufacturer it will hold to vie with beauty and personal attention competition merchandises every bit good. Still the type of theoretical account “Refan” have is non yet presented in Slovakia and the top companies contending for a market portion have no clear leader in the market which gives us the mark that there are different groups of consumers. One of them is certainly interested in the highest quality and unluckily they are willing to pay tonss of money for it. The other one though wages more attending to private labels trade name which “Refan” is because of the good quality that offers but with lower monetary values. Work force starts to pay more and more attending to their visual aspect excessively and they buy decorative merchandises excessively. All that brought an addition on that market in 6 % for 2011. The outlooks are it will continuously turn.