Ben And Jerry Essay, Research Paper

Ben & A ; Jerry? s foremost started in 1978 on the corner of St.Paul and College

streets in Burlington, Vermont. Ben and Jerry met in 1963 while in 7th class gym

category. That was the start of their womb-to-tomb friendly relationship and partnership in

concern. Their first ice pick base was an old renovated gas station in

downtown Burlington. Ben and Jerry started their corporation with a $ 12,000

investing. The outstanding gustatory sensation of their ice pick, which comes from the fresh

Vermont milk and pick, would shortly turn their $ 12,000 investing into a

multi-million dollar corporation. Ben & A ; Jerry? s Homemade, Inc. is a

Vermont ( USA ) corporation. ? We make ace premium ice pick, frozen yoghurt,

and ice pick freshnesss in unique every bit good as traditional spirits ; our merchandises

are marketed through supermarkets, food market shops, convenience shops, and nutrient

service operations, every bit good as through accredited scoop stores, franchised scoop

stores, and company-owned scoop shops. ? Ben & A ; Jerry? s merchandises are

distributed in all 50 provinces, and you? ll discovery over 120 Ben & A ; Jerry? s

franchised scoop stores in 20 provinces ( including Washington, D.C. ) .

Internationally, there are franchised scoop stores in Canada and licensed scoop

stores in Israel and the Netherlands. One of Ben & A ; Jerry? s biggest

resources is its money. In 1997 their gross revenues reached $ 174 million. Making

fantastic net incomes and gross allows the company to give back to the community

to which it is a portion of. When Ben and Jerry foremost started their company, they

started the construct of giving back to the community as a whole. This modus operandi is

still regular and is planned to be for the hereafter. In 1978, Ben and Jerry had

their first free summer film festival, where they projected films on the

outside wall of their scoop store in Burlington. In 1984 they found out how they

could offer stock merely to occupants of Vermont, giving the people of Vermont a

opportunity to derive something from the company, and giving the Ben & A ; Jerry? s

corporation money to construct a new fabrication works in Waterbury Vermont. In

the undermentioned twelvemonth Ben and Jerry set up the Ben & A ; Jerry Foundation, which

would function to fund community oriented events. The Ben & A ; Jerry Foundation

was founded in 1985 with a contribution of some stock in the Ben & A ; Jerry? s

corporation. Every twelvemonth the Board of Directors for the Ben & A ; Jerry? s

Homemade Inc. provide the corporation with 7.5 % of the company? s net incomes

before revenue enhancements. Most of these financess go to the corporation but a part of the

financess goes to CAT squads. These are employee led Community Action Teams which

assist little groups within Vermont by giving grants and assisting with

organisations. All contributions made by the Foundation to groups throughout the

state are made with the thought that the money will be used? ? for making

societal alteration in any figure of countries? . The followers is a list of demands that a

plan must follow in order to acquire financess from the Foundation: 1. Lead to

social, institutional, and/or environmental alteration 2. Address the root causes

of societal or environmental jobs 3. Lead to new ways of thought and moving

4. Help better an unfair or destructive state of affairs by authorising components

5. Facilitate leading development and beef up the self-empowerment attempts

of those who have been disenfranchised in our society 6. Support motion

edifice and corporate playing Along with these limitations the foundation does

non back up any of the followers: 1. Emergency requests 2. Colleges or

Universities 3. Scholarship plans 4. Research undertakings 5. Capital runs

6. State bureaus 7. Religious plans 8. International plans 9. Sociable

service plans In 1998 the 7.5 % of the pre-tax net incomes that went to the

Foundation totaled $ 792,600. Get downing in 1989, Ben & A ; Jerry? s started what

I like to name their environmental run. It started off with the devising of

Rainforest Crunch ice pick, which features particular types of nuts that come from

rain forest trees. Part of the gross revenues of Rainforest Crunch goes to the

saving of the rain forest. The following measure in Ben & A ; Jerry? s

environmental run was in 1991 when they took their? Circus Bus? and

toured around the state. Ben and Jerry took with them a whole array of gifted

street performing artists and a message advancing solar energy. Solar energy panels on

the roof of the coach powered all of the electronics on the? Circus Bus? . In

the twelvemonth of 1991, dairy merchandise monetary values were acquiring to the point where the

husbandmans would non be able to do any sort of net income at all. Those husbandmans that

supplied milk and dairy merchandises to Ben & A ; Jerry? s Homemade Inc. , and

followed Ben & A ; Jerry? s protest against the growing endocrine BGH, received a

sum of a half million dollars in dairy premiums to assist the household husbandmans out

during difficult times. The half million dollars prevented the household farms from

traveling out of concern and besides continued the supply of BGH free dairy merchandises

to the company. The company continues to make all that it can to protect the

environment every bit good as the good of all human existences. All of the companies waste

merchandises from the production of ice pick either goes to a local farm where hogs

provender on it, or it is sent to a immense compost heap and converted in functional dirt

for many old ages. Technical issues covering with the Ben & A ; Jerry? s Homemade

Inc. , are difficult to come by due to the fact that the company keeps all of this

information to itself. While go toing one of their Tourss at the chief production

works, I was able to achieve a small information on the procedure, which the

company uses to bring forth the ice pick. In the chief installation there is a immense

production floor where 75 % of all the ice pick produced by Ben & A ; Jerry? s

is made. The first measure involves taking specific sums of pick and milk along

with some types of sugar and other ingredients depending on the type of ice

pick that is to be produced. All of these ingredients are assorted together until

a milk shingle type substance is made. This substance is so pumped into immense

6,000-gallon armored combat vehicles where it is cooled for 24 hours. It is so pumped back into

the production room where any type of cooky or confect is placed into the ice

pick. From so on it becomes the basic undertaking of holding a conveyer belt where

the ice pick is packaged into one-pint containers. Beside the existent production

of the ice pick, there are the scientific trials on the ice pick to do certain

that it is of the highest quality. Ingredients are tested to do certain that

there is the right distribution of ingredients throughout the full pint. By

no agency is this the complete proficient study on how Ben & A ; Jerry? s makes

their universe category ice pick. I believe it is the fact that they wear? Ts portion

this information that they have been able to remain at the top of the ice pick

field. Ben & A ; Jerry? s Homemade Inc, is a successful concern chiefly due to

the fact that they have a Franchised Scoop Shop Program. To first determine

where a scoop store shall be allowed to run, Ben & A ; Jerry? s Homemade

Inc. foremost looks for a specific market where a big client base is available.

The selected market is compared to the physical and fiscal specifications

that the company wants to show when covering with their clients. If the

Franchise site is non up to par with the criterions that the company holds so

the franchise is non allowed to get down up. ? We are really peculiar about the

visual aspect and location of our scoop shops. ? Ben & A ; Jerry? s make the

procedure of happening new people to run franchises in mark market country a long and

difficult procedure. They merely focus on a few new markets at a clip when they are

planning for the hereafter so they want to do certain that the right market is

selected with the right people to run the franchise. Here is a list of

makings that one must hold to be able to obtain a Ben & A ; Jerry? s

franchise: 1. Applicant must be 18 old ages of age 2. Have really high criterions for

community engagement and client service 3. Applicants must run into the Ben & A ;

Jerry? s operator profiles 4. Have really good recognition 5. Supply good character

mentions 6. Document minimum net worth Ben & A ; Jerry? s make the

makings for obtaining a site and operator for the franchises because they

privation to maintain their high criterion of quality. A Ben & A ; Jerry? s Partner Shop

is another manner that the Ben & A ; Jerry? s corporation is working to progress

the community. Ben & A ; Jerry? s spouse stores? set a profit-making concern

to work

with a non-profit organisation to function the communities in which they do

business. ? The construction of the Partner stores is that the franchise fee is

waved and most of the concerns net incomes go to a non for net income organisation.

The person who is running the store will acquire adequate money so that he/she will

be able to populate, but the large focal point is on the non-profit organisation. The

Partner stores besides act as a occupation preparation installation for those persons who need

specific occupation preparation. Most of the occupations go to those people who have found it

hard to construct the accomplishments that are needed in the work topographic point. A large portion of Ben

& A ; Jerry? s success, is how good there direction is run and operated. Ben

& A ; Jerry? s has many scoop stores, franchised scoop stores, Company-owned

scoop stores, and fabrication installations that need directors to form

production, operations, and any many other responsibilities. There are many of import

direction places that Ben & A ; Jerry? s needs filled daily. Below are the

names of the direction places and a small sum-up of what the maps of

the peculiar type of director must project for the corporation. Retail

Operationss Manager- This director makes ends and aims for long-run

operations development. Besides this director must be able to link with

rivals in the location, and do a successful retail operations by

measuring other companies in the country. They must supervise the design and

developments of new store existent estate belongings, locations, and building

operations. Brand Scooping Licensing Manager- This director works with other

directors ( gross revenues and retail operations ) to bring forth long and short- term

aims for spread outing the accredited Scoop Station construct. They must besides

pull off the makings of possible licensees and the changeless relationship

with present licensees. International Product Manager: Asia- This trough

oversees the selling of merchandises throughout Asia with accent on the strong

Nipponese market. This director works together with present regional direction,

Nipponese direction, and other local markets to accomplish market portion, gross revenues, and

net income marks. ( Ben & A ; Jerry? s have been really successful with these net income

markets. ) Trading Development Manager- This director has large

duties with guaranting that all merchandises that are non-food are decently

meeting guidelines for the fiscal, societal mission and selling ends. These

merchandises are sold in Ben & A ; Jerry? s gift stores, catalogs, and on the

Internet. This director must besides supervise new merchandise line development and

buying. Safety Manager- This director is responsible for the safety of all

employees while at work in the fabrication installations. Besides for the populace

while they are at the stores, and festivals that take topographic point on certain day of the months of

the twelvemonth. They must plan, develop and direct direction systems that will

identify, evaluate, step, and control people injury. They must guarantee that

safety is at high degrees to suit within countries of fabrication safety,

fleet safety, retail safety, and public liability at the festivals. Plant

Engineering/ Maintenance Manager- This trough is responsible for the way

and direction of the technology and care maps of the works. They

must guarantee that all machinery is working decently and that they are working

expeditiously and safely. This director must besides work with the production staff to

make new processs that improve overall production. Plant Manager-This

direction place was added to the Ben & A ; Jerry? s occupation list late. This

director will invent a fabrication works that will maximise production,

minimize costs and maintain quality. They must describe to the Director of

Manufacturing on a regular basis to lend to the betterment of fabrication

policies. Besides they must set up ends that they can guarantee, and measures they

can run into successfully. Business Gross saless Development Manger- This individual must

design, recommend and implement merchandise trade name schemes. They must besides

co-ordinate plan planning with the Gross saless director and clients to guarantee

maximal gross revenues volume is achieved. They must besides go to detect other stores

and do certain they are runing decently and successfully to guarantee client

satisfaction. Regional Gross saless Manager-This director oversees Ben & A ; Jerry? s

gross revenues activities in certain provinces that they are assigned to. For illustration a

regional gross revenues director will be based in Atlanta, GA, but will supervise Tennessee,

Alabama, Mississippi, and Louisiana. The duties are eternal because of

such a broad part, but for a drumhead, they carry out responsibilities such as developing

a strong relationship with distributers, purchasers, territory directors and concatenation

shop forces. They must besides develop and pull off promotional budgets for the

part and advise distributers and clients refering gross revenues and advertisement

techniques. As you can see, there are many direction places that must be

successful in order for the whole procedure of the corporation to work together

and be a success. Management is the most of import portion of doing a concern

work. You must hold strong willed, responsible, successful, personable, and

open-minded directors that will carry on their country of direction in a positive

manner, and that will go forth a permanent feeling. As many concerns, Ben & A ;

Jerry? s has a Mission Statement that they strive to do true everyday. The

statement is as follows: ? Ben & A ; Jerry? s is dedicated to the creative activity

& A ; presentation of a new corporate construct of linked prosperity. Our mission

consists of three interconnected parts: To do, administer and sell the finest

quality all natural ice pick and related merchandises in a broad assortment of

advanced spirits made from Vermont dairy merchandises. To run the Company on a

sound fiscal footing of profitable growing, increasing value for our

stockholders, and making calling chances and fiscal wagess for our

employees. To run the Company in a manner that actively recognizes the cardinal

function that concern dramas in the construction of society by originating advanced

ways to better the quality of life of a wide community- local, national, and

international. Underliing the mission of Ben & A ; Jerry? s is the

finding to seek new & A ; originative ways of turn toing all three parts,

while keeping a deep regard for persons inside and outside the Company and

for the communities of which they are a part. ? Something exciting that is

coming to shops in the universe of ice pick is new Ben & A ; Jerry & # 8217 ; s Eco-pints.

These pints are environmentally friendly because they are uncolored paper

cartons! These cartons will be much more environmentally safe because the

? decoloring paper which Cl is one of the largest causes of toxic H2O

pollution in the United States. ? Ben & A ; Jerry? s non merely strive to do

delectable ice pick, but besides safe ice pick. By excepting Dioxin which is the

chemical know to do malignant neoplastic disease, the Eco-pints are really safe. As Jason traveled to

a town highly close to his ain, Waterbury, Vermont, he was able to see

the circuit of the mill. The circuit started out with an eight minute film of how

Ben & A ; Jerry? s originated, and so you walk through the mill and see

the Production Room, and are explained about the machines. Then you are taken to

the Flavor Room for a free sample. No picture taking is allowed, so he was unable

to convey back exposure of the mill. The circuit in entire is about 30 proceedingss

long in entire. The undermentioned chart, is the addition in gross revenues every 2 old ages. The

concern started in 1984 and the recorded fiscal twelvemonth that I found was 1997.

The Numberss are in 1000000s of dollars on the left-hand side of the chart. 1984:

Gross saless exceed 4 million dollars, 120 % addition 1986: Gross saless exceed 20 million

dollars, 100 % growing rate 1988: Gross saless exceed 47 million dollars, 49 % addition

1990: Gross saless exceed 77 million dollars, 32 % addition 1992: Gross saless exceed 132

million dollars, 36 % addition 1994: Gross saless exceed 149 million dollars, 1.9

million net losingss 1996: Gross saless exceed 167 million dollars, 8 % addition 1997:

Gross saless exceed 174 million dollars, 4 % addition In decision of our Ben & A ;

Jerry? s field survey study, we have provided all research information which

was located at www.benjerry.com. Hopefully we have included all necessary facts

to make an overview of many facets of Ben & A ; Jerry? s, Inc. Through

research on the Internet, and Jason going to Vermont, we broadened our

skylines of how a corporation is operated to be a success.