Ads are messages that are intended to act upon their audience. Their exclusive intent is to raise consciousness of the being of their merchandise in the people whom they target and to advance the benefits of purchasing or utilizing it. In our society. many people are seeking to transform themselves into person they are feigning to be. This may be for many grounds. but the chief ground is because of influence from the media or different sorts of advertizements. This is particularly the instance for most of the adult females.
There is a phrase “Beauty is as beauty does” . This is a phrase that most adult females across the Earth seek to carry through everyday of their lives. They exercise. set on their jewelry. pick out their outfit for the twenty-four hours and. most significantly. use their make-up. Puting on make-up does non intend that a adult female wants to give up her natural visual aspect and alteration into a different individual. It means that make-up should be able to heighten their natural beauty at an low-cost monetary value. Covergirl has been turn outing this to its clients. This the chief ground of taking this ad. Target Audience
The ad I chose is of CoverGirl which is one of the most successful decorative companies in the universe. As most CoverGirl advertizements. this ad is besides for the female audiences. The ad to me seems to aim immature and in-between age adult female of any race or some work forces who think that they can do their adult females look like the theoretical account as in the ad. CoverGirl attracts adult females by converting them that the usage of make-up merchandise will increase the qualities in their personality and resemble that the famous person possesses like merely by utilizing Covergirl’s lip rouge or any other merchandise. The advertizers determine precisely who they want their mark audience to be and set up intelligent ways for their merchandise to be the preferable one.
Cover Girl is known for their bold advertizements utilizing beautiful adult females. The chief image in the advertizement is a exposure of a theoretical account. Sofia Vergara. with a stopping point up shooting of her lips. She is really celebrated actress. comedian and a famous person. besides a really successful ace theoretical account. I think that she is a really good pick for this advertizement because she is a function theoretical account for adolescents as they want to look similar to her. It gives adolescents the thought that if Sofia Vergara is have oning the lip rouge which is being advertised so it must be a good merchandise because a supermodel would non merely utilize any merchandise ; it must be of a high criterion. Context
The ad of CoverGirl is split into two parts. Another object that features in this ad is the two images of Sofia Vergara which are mirror image of each other. The camera is seeking to concentrate on the facial country. The other image featured on the page is that of the merchandise where 5 lip rouges are pictured together. each of a different coloring material. They have been placed in the underside right manus corner. Having different sunglassess of the lip rouge on the advertizement besides helps to pull clients because it suggests that if they do non like the coloring material that is worn by the theoretical account. there are other options. I think that this advertizement has been made really cleverly because the manner it is put together truly makes certain that the reader knows precisely what merchandise it is and the clear message is conveyed for what the merchandise is being advertised.
It uses still picture taking of the theoretical account and the merchandise ; the first is used to show how your lips will look after you have used the merchandise and the latter is to demo the individual who sees the advert what the packaging of the merchandise looks like so you can happen it in a shop. I think the advertizers have cleverly incorporated her face in the advertizement. Her facial look is seeking to pull the female coevals to detect her lips. The colorss have been specifically chosen.
The theoretical account has brown hair and this has been used as a background for the image of the merchandise. Everything has been kept natural like her skin coloring material and the background. Having everything on the page rather natural makes the lips stand out more because they are darker than the remainder of the tegument and have a ruddy coloring material. The usage of light colourss. really big text and a really close up image of the theoretical account to demo how the different sunglassess of lip rouge will convey out a person’s oculus. This makes them the first thing you notice on the page. Text
The text in the advertizement helps to carry the consumers to purchase the merchandise. The trade name name is ‘CoverGirl’ and this itself suggests that the merchandise if of good quality because Covergirl is a known decorative company. known for being used by make-up creative persons and a good value trade name of make-up. Advertisement uses assorted techniques in their text to pull the audiences and convey the message. Text written in bold under the images makes the ad really attractive. Advertisers are presenting their new merchandise with the aid of text. Text like double your lip colour and blast flipstick makes the ad really interesting.
The text tells that the blend of two lip rouges will give new colour to their lips every twenty-four hours and will custom-make their expression. The text besides quotes that it is non merely a lip rouge. it’s a flipstick. One lip rouge can give two different colour to lips like creamy on one side and shimmery colour on the impudent side. The advertizers are successfully seeking to do all possible attempts to do the advertizement more attractive and effectual. The advertizers are besides aiming the immature coevals through facebook and chirrup. The overall message that the ad gives is that utilizing their merchandise will do you stand out from the crowd. Decision
In drumhead. CoverGirl advertizement genuinely helps adult females giving them a natural sort of beauty. Whether a adult female is working or a adolescent who has merely started utilizing do up. Covergirl has attracted audiences of different age groups. CoverGirl makes the expressions of their theoretical accounts seem really come-at-able and they want every adult female to experience beautiful merely the manner they are. They want every adult female to experience like she personally defines beauty. Hence. CoverGirl advertizements have been proved to be successful the manner they target their audiences. colour. text. images and advancing the thought of adult females experiencing of course beautiful.
Work Cited
“CoveGirl. ” Wikipedia. Encyclopedia. World Wide Web. wikipedia. com
“Sofia Vergara. ” Wikipedia. World Wide Web. wikipedia. com
Winter. Hailey. “Analysis of Nissan frontier Ad. ”Prairie Lights 2012:2-3 hypertext transfer protocol: //www. merriam-webster. com/
hypertext transfer protocol: //stylenews. peoplestylewatch. com/2011/05/11/sofia-vergara-cover-girl/ Kimmel. Michael. “Men will Be Boys. ” The New York Post 7 September 2008.
