Dawn Hand Soap Essay, Research Paper
Dawn Hand Soap
Memo Purpose
In this memo we will take an in depth expression at the magazine advertizement used by Dawn dishwashing soap. With a specific focal point on the ad & # 8217 ; s aim, description, their mark audience, and the ad & # 8217 ; s schemes.
Overall Recommendation
They want you to go forth with the thought, if you use Dawn lather your custodies will posses a alone feeling of freshness. This is a positive manner to market a instead deadening merchandise.
Purpose of Ad
They provide you with a ocular image of a adult female & # 8217 ; s manus. Inside the manus of the adult female they use pastel colourss to stand for a sea side resort. It is a composure and cheery twenty-four hours, giving the consumer a feeling of luxury. This ad lets you see a holiday without go forthing your sink.
Ad Description
The advertizement is presented on a solid white background. At the top it say & # 8217 ; s & # 8220 ; Send your custodies to the watering place without go forthing the kitchen. & # 8221 ; Below this sentence there is a silhouette of a adult female & # 8217 ; s manus. Inside of the manus there is a beautiful bluish pool surrounded by people and bushs. The pool is crystal clear with a kiddy pool in the center. In the background you can see the ocean over the top of the bush, and along the skyline is a bluish sky with downy shred
vitamin E clouds. At the underside of the page they give you a verbal statement that sums up the thoughts that they wish for you to take from the ad. It say’s ” You don’t hold to travel farther than the sink to handle your custodies to a small something particular. All you needs is new Dawn Special Care. The alone tegument vitalising protein’s really better the expression and feel of your custodies. And that’s the beauty of it.” In the bottom right corner it has the Dawn Special Care logo and below that it states “Fighting lubricating oil has ne’er felt better.”
Target Audience
The ad is directed to acquire the attending of anyone who washes dishes. Although, it is chiefly focussed towards the consumer which cares about their tegument.
Ad & # 8217 ; s Schemes
They used a solid white background, this was to convey all of your attending on the focal point of the advertizement. This was the silhouette of a adult female & # 8217 ; s manus with long finger nails. Inside the manus they express a feeling of freshness. They besides express this thought in written context at the underside of the page, this helps the ad entreaty to two groups of consumers. Although the overall schemes are to give the consumer a feel of freshness without of all time go forthing the kitchen.
Decision
I feel that the overall selling technique used in this ad was really effectual.
