Electronicss Art’s ( EA ) competitory advantage from the position of the industrial organisation position ( I/O ) is their pick of industry is really attractive. Harmonizing to The 2013 Global Games Market Report. game grosss will turn at a compound one-year growing rate ( CAGR ) of 6. 7 % to $ 86. 1 billion by 2016. The figure of gamers worldwide will lift from 1. 21 billion this twelvemonth to 1. 55 billion. Next. we’ll have a position of resource-based position ( RBV ) . Before the ages of digital game. EA’s resource based position in the yesteryear was great. They are merely concentrated in doing More than 100 rubrics games such as Battlefield. Madden NFL. FIFA Soccer. Rock Band. Need for Speed. and The Simpsons. SNS contents like monthly fee. partial monetisation. facebook and on line services like web games. assorted portal sites or distributed contents have captured more than 40 % of the market. It is widespread across the console game market through out entire game market.

And it will be take immense market portion. Zynga that saw this chances and jumped in on the burgeoning societal gambling revolution is pinching at the industry’s heels. On the contrary. EA that saw this chances and jumped in on the burgeoning societal gambling revolution is come to a arrest. And they seemed to hold all the resources needed when they had their competitory advantage but Electronics Arts did non fix themselves for the alterations in the behaviour of consumers and retail merchants or tendencies which is now doing them to free their competitory advantage. And the bing game of EA Is easy to emulate. From these. we can hold one decision. finally. ea exemplifies the challenges of this industry. where clients are volatile and demanding and competition is intense. But after that. EA introduces digital platform and comes in 2nd.