Philippines is considered as one of the states with the lowest economic position. therefore most Filipinos earned low or deficient income to prolong their demands or wants. The inadequacy of their income made them to go wiser when buying the merchandises. Some preferable to take merchandises with low-cost monetary values while others stick to their trueness to a specific trade name. Practically. the Filipinos besides prioritize their basic necessities than buying other unimportant merchandises and they besides look for more low-cost options. For illustration. if the monetary value of rice increased and a certain Filipino citizen can non afford to buy it. he will exchange to the best option which was maize. Gross saless and price reductions have immense functions on how the Filipino consumers purchase. Based on my observations. Filipinos were attracted to “big price reductions and sales” because they believe that they could pass less.

There are some that they marked the day of the month of their most anticipated sale of their favorite merchandises on promenades or shops. Some grabbed the chance to buy the merchandises in their lowest monetary values though they do non severely necessitate the said merchandises. In my personal experience. I am easy attracted to the merchandises with xanthous monetary value ticket which signifies discounted monetary values. But I realized that during regular yearss. the monetary value were the same on the xanthous monetary value tickets. This merely shows how influential xanthous monetary value tickets are and how Filipinos were attracted to price reductions and gross revenues. Brand names were one of the concerns besides of the Filipinos. Though the monetary values addition on the merchandises of a specific trade name. loyal clients will prefer to buy it. They were non merely buying the merchandise entirely but besides their experience from that merchandise or trade name. Nowadays. many shops in our state offer and sell merchandises that were imitated from the original trade names.

These imitations were really low-cost but their lastingness were non trusty. The merchandise might be easy broken and the money that you have spent will be wasted. When a consumer bought a bogus Nokia cellular phone. a inclination that it will non work really good and it might incorporate risky parts. I prefer to buy merchandises from a well-known and trusted shop because of the assured lastingness of the merchandise and they offer client service. Merchandises with good and big packaging invite more consumers to buy. As a consumer. good packaging has a great impact on me because those merchandises will be noticed easy. Large packaging may give a idea to the consumers that it has greater sum and lesser in monetary value compared to the other merchandises. Smaller packaged merchandises and sachets were patronized besides by the Filipinos. To most Filipinos. the little sum of money they spent on shopping. the better. I can associate this state of affairs on my personal experience. My female parent ever buys shampoos in sachet because harmonizing to her that it would be more practical to purchase in sachets.

Alternatively of purchasing a shampoo in a 90 milliliter container. the monetary value was lesser and it has broad handiness on sari-sari shops. Sum of money was an of import factor when the Filipinos store. It was really common to the Filipinos that we plan in front or do a list of the possible points to be purchased. They besides made some appraisal of the possible monetary values of the listed points. This was one of the ways on how the Filipinos budget their ain money. Nowadays. most consumers preferred the local trade names because of its cheaper monetary values. Such as Happee toothpaste. C2 tea. Human Nature merchandises. Champion Laundry detergent. MyPhone cellular phone and many more. Harmonizing to current studies from ACNielson. the figure one concern of the Filipino consumers was for “health. health. and youthfulness” .

Filipinos are disquieted to get diseases because of the expensive medical specialties or interventions that they would pass. Filipinos cared on how they appear physically and give importance on clip. the ground for the addition on the ingestion of cosmetics. wellness and convenience merchandises. When it comes to nutrient merchandises. some Filipino consumers checked the “nutrition facts” that were placed at the packaging of a certain merchandise. Those Filipino consumers were normally the female parents who were really much concern and procure the wellness of its ain household. When it comes to debris nutrients. I chose the french friess with the “Sangkap Pinoy Seal” because of the confidence that it contains vitamins and foods. Children normally hate the “healthy foods” and would wish to eat more Sweets and french friess. Their female parents were holding a difficult clip on how to feed healthy and alimentary nutrient to them. But the markets today offered merchandises that the kids will certainly wish its gustatory sensations and at the same clip gives them the right nutrition.

Ads were really influential to the Filipino consumers. Televisions. nomadic phones. newspapers. and wirelesss were the mediums used for advertizements. I have noticed in some advertizements that they used one of the powerful or effectual people in the state to pull more consumers. Celebrated histrions and actresses. successful people and politicians were normally the common subscribers of their merchandises. With the aid of the merchandise subscribers. a great possibility that the gross revenues of the merchandise will increase and will be well-known in the industry. Consumers from different parts may change because of the influence of their civilization and tradition.

There are some that prefer to pass less and salvage more. Others were known to be “great spender” because their part was composed of affluent people. Poor Filipinos prefer to lodge on whatever available nutrient or thing that they can afford with their little sum of money. Though bulk of the position of the Filipinos have non improved. but recent surveies showed that Filipino consumers exhibit wiser buying wonts. This merely implies that most Filipinos today are going wiser consumers.