Exuberant Cosmetics is a superb company with a batch of new thoughts and most of Lush merchandises are hand-crafted and marked by the manufacturer ( Lush. 2014 ) . Nowadays. Lush go really popular around the universe developing steadily. However. Lush still has a twosome of jobs to better after researching described by 4Ps. To be clearer. Lush will be compared with the some celebrated British cosmetics company The Body Shop ( The Body Shop. 2014 ) .

Compared with The Body Shop. Lush does non hold adequate type of skin care merchandises. particularly for adult male ( The Body Shop. 2014 ) . Different sort of tegument. such as impersonal. dry. oil and sensitive tegument has different demand of skincare merchandises. It is clear to see the particular adult male skin care merchandises in The Body Shop. but there is no particular adult male skin care merchandise in Lush. Furthermore. the colour. design and form have an consequence on how a merchandise looks instead than how it works. but except the visual aspect of Lush merchandise. the design and form of merchandise demand to hold a alteration ( Lush. 2014 ) . For illustration. when consumers buy the irregular soap back to place. it is so difficult for them to happen a topographic point or a instance to set these merchandises as wetting. The form of same soaps’ form is round. which may turn over anyplace. so that the interior decorator should hold a consideration for the client how to maintain such irregular merchandise when consumer utilize them at 2nd clip.

The monetary value of the Lush merchandises is a small higher than the same map merchandises of other trade names. For illustration. one of the most popular merchandises in Lush is Big. a shampoo. costs ?12. 25 ( Lush. 2014 ) . and the same map shampoo in The Body Shop is ?4. 5. It is clear that the monetary value of Lush merchandise is expensive than others. Besides. Lush improves their monetary value one time a twelvemonth. The Big used to be ?11. 50 ( Lush. 2013 ) . At the same clip. The Body Shop seldom improves its products’ monetary value ( The Body Shop. 2014 ) .

In the publicity facet of Lush. its publicity method is rather individual. In the book edited by Adrian Mackay. Simonetti and Brenda ( 2004 ) indicate that the establishment of Gross saless Promotion and the trade association defined publicity as ‘A consumer or concern directed selling activity that enhances merchandise entreaty by offering an excess inducement to buy or take part. ’ Compared with The Body Shop. it shows particular voucher codification on their web site. give high price reduction. and free bringing to the client when they purchase over a certain sum merchandises. After shoping the Lush web site. the lone publicity method found is that clients can acquire a free mask if they take six empty mask pots back to Lush stores. So this publicity is merely for mask clients but mask is merely one class of their merchandise lines.

For the topographic point of local shop. the consumer has really limited entree to Lush merchandises. To be more specifically. Lush merely has one shop in one metropolis centre and do non hold any counter in shopping promenades. So the local shop is ever really crowded. Second. Lush does non corporate with any cosmetics website. so the lone manner to purchase Lush merchandises online is sing its official web site. As it is non free transportation. consumers may be non willing to pay the bringing fee when they merely want to purchase one or two merchandises. It is besides interesting to happen Lush offer following twenty-four hours bringing and standard bringing for their merchandises in their bringing information ( Lush. 2014 ) . However. standard bringing could take 3-5 on the job yearss to present a merchandise. Most of Lush mask should be kept in electric refrigerator and used within three hebdomads. It is puzzled that how can they vouch the freshness of its merchandises as it declared.

Lush ( 2014 ) . lush-history [ Online ] . Available from: hypertext transfer protocol: //www. lush-hk. com/shop/info/4/lush-history [ Accessed 16/12/2014 ] .

The Body Shop ( 2014 ) . History [ Online ] . Available from:
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The Body Shop ( 2014 ) . Skincare [ Online ] . Available from: hypertext transfer protocol: //www. thebodyshop. co. uk/skincare. aspx # /skincare. aspx [ Accessed 16/12/2014 ] .

Lush ( 2014 ) . Path [ Online ] . Available from:
hypertext transfer protocol: //www. lush-hk. com/shop/product/category/path/136_141/ [ Accessed 16/12/2014 ] .

The Body Shop ( 2014 ) . For adult male [ Online ] . Available from:
hypertext transfer protocol: //www. thebodyshop. co. uk/skincare/mens-face-care. aspx # /mens-face-care. aspx
[ Accessed 16/12/2014 ] .

Lush ( 2014 ) . Delivery information [ Online ] . Available from: hypertext transfer protocol: //www. alcoholic. co. uk/help/delivery [ Accessed 16/12/2014 ] .

MACKAY. A. 2004. Practice of Advertising. Routledge.