The Relationships Between Quaker, The Company, And Semiotics Essay, Research Paper

The Relationships Between Quaker, The Company, and Semioticss

KOREY SHIENFIELD

CS100

1/9/97

For my presentation I have looked at one of Peterborough & # 8217 ; s oldest and biggest

maker, The Quaker company. More specifically the exterior and interior of

the edifice. As I was driving towards the edifice I thought, what was so

important about the Quaker edifice and how could a image of a Quaker be so

important in today & # 8217 ; s civilization. I besides thought that this whole image of Quaker

could non be that overpowering, nevertheless, with great embarrassment I was

wholly mistaken. This one concern and more specifically edifice has so

many signified significances and lingual significances that I did non no where to get down

from.

When I stood at the pes of the hill of the Quaker edifice I was overwhelmed by

the tremendous size of it and how it sits on a hill overlooking the north terminal of

downtown Peterborough. I started to believe that this is the form, it & # 8217 ; s large

and it & # 8217 ; s on a hill. Now if you think about this for a minute you begin to

recognize that merely the size and place of this edifice has many significances,

which are of class subconsciously.

The Quaker edifice has many significances and therefore the signified list is really

long, but first we will look at the form. The mark is the word Quaker,

field and simple, and the form is Q-u-a-k-e-r. However the word Quaker is

non merely a word, it means many, many things, which is where the signified comes

in. The existent edifice is immense, which gave me the feeling that they are a

successful company and that their merchandise must be all over the universe. The

edifice is besides white brick. This, without even cognizing it gives you a feeling

of safety and pureness ( merely as their merchandises should be ) . Then there is the fact

that it is situated on the top of a hill, when you put intending to this, there is

the feeling of illustriousness and domination. In my sentiment these significances or

signified & # 8217 ; s work like a funnel, they all at first have nil to make with each

other, but when you put them together they all funnel into one thing, a

marketing gambit to purchase their merchandise. My point is, that they new precisely where to

topographic point theirbuilding and what colour to paint it for the exclusive intent of selling

their merchandises. They new what meanings people would draw from these marks and

forms.

When looking at the word Quaker you get a feeling of comfort. It gives an

feeling of traveling back to past times where ethical motives and household values were at

the head of Quaker society. This feeling is supported with the actual

significance of Quaker, which of class was a people of pureness and faith. This

sits really good with people, particularly parents, who are the chief market of their

merchandises. All parents would wish to believe of their childs as pure and inexperienced person.

These are signified significances associated with the word Quaker.

Religious society of friendss major selling technique is their image. They express their image

through a mark system of images, which ha

ve a batch of signified significances. In

Peterborough the Quaker edifice is on top of a hill looming over portion of

business district. When looking up you see that really wise, happy Quaker face. Even

though this is merely their edifice they can still market at that place merchandise. The mark

system of a image of a Quaker is a manner of stating were a good, wholesome

merchandise like this adult male who is a Quaker, who you can swear and who is pure and

simple like our merchandise. A individual sees this and says ( non literally ) , good if

its made by Religious society of friendss who are good pure people so I guess its good plenty for my

kids who are good and pure. The individual doesn & # 8217 ; t really state this, nevertheless,

it is a mark system working subconsciously for the exclusive intent of selling. My

point is, that the image of the Quaker is non at that place by accident. The colors

of the Quaker are green and white. To me these colorss represent pureness, and are

an first-class manner of stating our merchandises are pure. When analysing this company

more, it becomes clear that they are working really hard to acquire the point across

that their merchandise is pure and wholesome. They attack you from every angle, such

as images, words, colorss and even their edifice.

Religious society of friendss lingual mark system is non a simple missive like & # 8220 ; M & # 8221 ; is for McDonalds,

or a word such as & # 8220 ; great & # 8221 ; for frosted flakes. Its a motto, & # 8220 ; You prepare them

for life, we prepare them for the twenty-four hours & # 8221 ; . If you compare them to these other

lingual mark systems I have listed you notice that reading an & # 8220 ; M & # 8221 ; plants like

an image in your head, nevertheless the motto & # 8220 ; You prepare them for life, we prepare

them for the twenty-four hours & # 8221 ; works on emotions. Both are really effectual techniques, nevertheless

the latter makes you experience a certain manner, it makes you experience comfy, which

has a direct affect on whether you purchase their merchandises or non. This is

unlike McDonalds who uses the & # 8220 ; M & # 8221 ; as a manner of being familiar with their merchandises,

so you can state, & # 8220 ; ah there & # 8217 ; s the & # 8220 ; M & # 8221 ; it must be McDonalds. & # 8221 ;

This lingual motto has alot more significances. First, when giving it intending

you find it is meant for parents, because the biggest consumer of their

merchandises is kids. Its chief significance nevertheless is that if you eat their merchandises

you will be prepared for the twenty-four hours, healthy and happy. This lingual system

plants really good for selling their merchandises, because parents and grandparents

likewise can associate to this motto. It is really familiar to them, because possibly they

Ate this merchandise when they were childs or something familiar to it. Quaker in its

selling scheme is wagering that this motto will be familiar and trusting the

emotions that are being felt will sit parents in to the food market shop to purchase

their merchandises.

Quaker utilizing semiologies in everything it does. It is really effectual in

taking a word or a image or motto and transforming it into emotions and

significances. This is how it bases its selling tecniques, on semiologies. Quaker the

word means so many things as it has been around for so many old ages, I think the

company Quaker has used it really responsibly and efficaciously in utilizing Quaker the

name and Quaker the image.