Media Piece Essay, Research Paper

The advertizement is for a auto: the Peugeot 206 and is

aimed mostly at immature work forces. It was broadcast in the interruption of the

Graham Norton show, which a batch of immature people watch. It

contains a immature adult male in a big white room with medical

equipment such as a bosom proctor in it, the camera angle shows

the whole room doing it obvious that he is in a infirmary or

someplace similar. Then enters the room a immature female physician

and despite the manner she is dressed ; in a white scientist coat ; has

her hair instead tediously adjusted and is have oning spectacless, she is

evidently highly attractive. She is his physician and after inquiring

him to take his shirt she connects him to the bosom proctor.

You can clearly hear his bosom rate and it begins to dramatically

addition quickly. The physician begins to move in a implicative mode

and she comes up to the adult male, all the clip his bosom rate is still

increasing. He stands up as she gets near to her and as she goes

in closer he looks past her out of the window at a Peugeot 206

that has been doing his bosom round faster all of the clip. It

all of a sudden cuts to shootings of the auto traveling at great velocity around

blowy route and in ruddy over the top is written? Stop Liking, Start

Loving? , Blur? s? Song 2? is being played over this and so as the

advertizement ends it skips back to the adult male and the adult female and

shows her approximately drawing the wires from the bosom proctor off of

him. The adult female plays the function of a physician because a

stereotyped physician is non a immature and attractive adult female. This

dazes the audience and makes them go involved in the

advertizement because they want to cognize what is traveling to

happen following.

There is merely one and really simple purpose of this advertizement

and that is to sell the auto they are publicizing. They are taking

the advert at immature work forces in peculiar. This is obvious because

they have used such a lady that is attractive to immature work forces. If a

adult male sees a beautiful adult female on the telecasting he is much more

probably to maintain observation. The music on the advert is? Song 2?

which is a vocal associated with immature work forces which once more will do

them like the advert.

The advert could besides in some ways possibly be aimed at

immature adult females excessively because the adult male used in the advertizement is

besides rather attractive and because he is more attracted to the auto

than to this beautiful adult female, the adult females might desire to purchase the

auto to do them more attractive to work forces.

If this advertizement were to compared to those for other

types of autos it is more evidently aimed at a younger audience.

For illustration other auto advertizements emphasis safety facets of a

auto: something more appealing to grownups that have kids.

Others emphasise the sum of infinite there is in the auto which

is more likely to be aimed at a adult female who is a homemaker and

demands to travel out shopping. The Peugeot advertizement doesn? T

dressed ore on any of these points because they are non

appealing to the right audience and making the right image

they want their auto to hold.

The timing of the advert besides shows how it is aimed at

immature people because it was broadcast during a programme that

is besides aimed at largely watched by merely immature people. Besides the

clip that it was shown: eleven thirty & # 8211 ; eleven 45 in the

eventide is a clip when immature people are coming place from the

saloon and a clip when possibly older people have gone to bed.

They Godheads of the advert have used a figure of devices

to do the advertizement appealing to the spectator and to lodge

in their heads as opposed to being merely another auto

advertizement

. They have used the adult male in the adult females in contrary

functions with the adult female being superior to the adult male, although it is

highly sexist to believe in this manner the Godheads have relied on

people making so. They have non made it obvious until the terminal of

the advertizement what the merchandise is that they are seeking to sell.

This creates suspense and will acquire the audience involved, it will

stop people from altering the channel because they will be

intrigued by what it is approximately and when they do happen out it shocks

them and makes the advertisement stick in their heads. The

clever stoping of the advertizement besides shocks the spectator

because the last thing they expect is for the adult male to look past

this gorgeous lady and to look at a auto. This will besides assist the

advertizement to lodge in their head excessively because it is amusing as

good as shocking.

The usage of non diegetic sound like the composure and quiet

music played in the background when the adult male and physician are

being filmed in the medical room create a placid temper and

so when? Song 2? is all of a sudden played it creates more impact

and hence has more of an consequence on the audience. The

diegetic sound of the bosom proctor is important to the scene besides

because without it the advert would barely do any sense and

be nowhere near as effectual. The camera angles used

moreover aid to make the functions of the adult male and the adult female

and to give positions from both of theirs position. The POV ( point

of position ) angle is used to watch the implicative motions of the

physician and a pie angle is used to set up that the adult female was

in control of the adult male. The facial looks and organic structure linguistic communication

of the adult female were indispensable in puting the scene because she

wouldn? T of seemed so attractive otherwise. The manner that the

adult female is dressed and how her hair and do up are done is besides

vital to specify the function she plays. If she was presented as a

supermodel in a physicians uniform it would non hold been the

same but because she looked professional it was more realistic.

The scenes in the medical room were really slow and

contained nil fast or any action. Once the adult male has seen the

auto and it has cut to shootings of the auto being driven around at a

great velocity with the music playing aloud, the manner it is being

shooting alterations. It is really fast and full of action, it flashes the

image of the auto on the weaving route and so has the phrase

? Stop Liking, Start Loving? put over the top in ruddy. This contrast

of obtuseness followed by action agencies that when a Peugeot 206

comes into your life, it excessively will be filled with action. This is

another appealing facet of the auto to any immature adult male.

I think that a telecasting advertizement there is more of an

chance to catch the audience by surprise and do them

retrieve your merchandise. In this instance the Godheads have made an

interesting scenario and made it appeal to the right people. The

merely opportunity an advertizement in a magazine has is to hold

something amusing or boldly flooring to catch the readers oculus and

so link it with their merchandise. There is besides a magazine

advertizement to follow up the 206 on telecasting but all it does is

do us believe about the 1 on telecasting. However, it is easier

to publicize some merchandises in specializer magazines because you

cognize that the right people will see it. An illustration could be the

advertisement of angling equipment in a magazine about fishing.

Taking these points into consideration I think that no manner is

better than another when it comes to advertisement, it simply

depends on the merchandise in inquiry or the type of individual it is

aimed at.

By Joe Holmes