The Advertisement Essay, Research Paper

& # 8220 ; Wear it and be Happy, & # 8221 ; What is behind the words of advertizement? Besides how many different ads tell us the same thing, & # 8220 ; bargain, purchase, buy. & # 8221 ; It seems like today, that all ads are summing up, that if you use their merchandise, so your life will be better. Ads are supposed to pull the reader & # 8217 ; s eyes, merely like this advertizement caught my oculus with the quotation mark. In the Clinique & # 8220 ; Happy & # 8221 ; ad, their quotation mark is & # 8220 ; have on it and be happy, & # 8221 ; but how can a perfume brand you happy. Certain it may smell good and acquire you a compliment or two, but it is non traveling to do your life any easier or take away any of that non-wanted emphasis. So what is in an advertizement? This advertizement is seeking to sell a merchandise to a aroma purchaser. At the same clip, it & # 8217 ; s stating you something that it is wholly incapable of making, which is doing you happy. It is working and this is what an advertizement is supposed make, sell.

This advertizement, as I said in the paragraph above, caught my attending with their quotation mark. The quotation mark is about being happy and forces you to peek at the image on the ad poetry the bottle that they are seeking to sell, which will likely be a one hundred-pound, beautiful theoretical account who is happy because she has everything that is out of the usual. On this advertizement they have this beautiful theoretical account with a large beautiful smiling being kissed by this fine-looking adult male. It implies that if you wear this aroma so you will be merely every bit happy as this adult female on the screen does and perchance hold good looking cats merely like her. Well this is why I find advertizements slightly pathetic. When immature misss look through these magazines and see these ads, it begins to act upon them for what they are supposed to look like and be similar. As these misss grow up, they will go more and more down because they won & # 8217 ; Ts have those size nothing

waists, those large sham chests, or that perfect skin color. Alternatively they will be bulimic, or perchance anorectic merely so they can look and experience like these theoretical accounts do.

What is an advertizement? Is it a image of the merchandise by itself in a individual colored back unit of ammunition? Or could it be a image of the merchandise in usage? Well the bulk of advertizements today are non of the advertizement itself. It is usually of theoretical accounts and or axial rotation theoretical accounts in a image with the merchandise demoing that they use it, so it would be & # 8220 ; cool & # 8221 ; for you to besides. Here is a merchandise that must make something or else people won & # 8217 ; t purchase it. For case, this ad is of aroma and it does something, it smells. So to spice up the ad, they through in a miss being kissed by a cat who seems to be in hilarity. The merchandise is non in the image but it is on the side of the page following to the name. The miss merely bought this aroma and because it smells good, she & # 8217 ; s happy and is falling in love. I believe this is what the advertizer wants people to believe when purchasing his merchandise, and why blame him, he & # 8217 ; s out at that place merely like every other concern adult male for merely one ground, to do money.

Ads can be good and bad in two ways. They can demo the merchandise off without being stereotyped, or they can demo the perfect theoretical account making something in the ad without truly publicizing it. This advertizement in peculiar gets me believing to where truly you don & # 8217 ; t need a theoretical account. If a merchandise, such as aroma, is traveling to sell, it & # 8217 ; s traveling to sell due to it & # 8217 ; s repute of holding a good odor and non what sort of theoretical accounts you have publicizing it. In decision, I choose this ad because I feel that there isn & # 8217 ; t a aroma on the market that can alter a individual & # 8217 ; s personality. If person is traveling to be happy, so it & # 8217 ; s traveling to be because something or person makes them happy by an act of kindness and non a odor.