The new merchandise name is called “Good for Me App” it will be $ 1. 99 per download with a. 99 cent monthly charge for care and updates. This is a downloadable app for everyone to utilize. It has a built in scanner for your smartphone/tablet so you can scan a food/drug merchandise to see if it is healthy or unhealthy. This would salvage clip reading and seeking to calculate out the nutritionary information on merchandises with a simple. “good” for me with a ? . or “bad” for me with a ? listed. This merchandise will travel under the Psychographic Segmentation variable ( pg. 233 ) I chose this market cleavage variable because it includes Lifestyle. self- construct and self-values. ( pg. 234 ) Life style is the manner we live. This is a nice variable for this merchandise because it is all about life style. It is a pick to do certain what we are seting in our organic structures every bit good as our households organic structures are healthy things. By utilizing the VALS Framework. ( pg235 ) we can find what type of people will utilize the merchandise. Basically. VALS breaks people down into 8 alone classs by holding a figure of them make full out a questionnaire. This in bend aids companies in finding their market sections and their motives. ( pg. 234 )

Self-concept. which is different from self-value. is of import to this merchandise because it has to make with how people really see themselves. ( pg. 233 ) These are the type of people who care about how the expression and in bend want the best for their organic structures. This non merely includes how they see themselves physically but besides mentally. When you put good things in your organic structure. you feel good in and out and when you put bad things in your organic structure you will experience bad indoors and out. Self-values ; in which I believe to be the most of import of the three because they are our ends for life. ( pg. 233 ) When we don’t have ends and the motive to better ourselves we can’t travel frontward with anything in our lives. Our ends motivate us to be better people. This merchandise will assist with that because consumers can do better picks and in bend the will be motivated to maintain making it. The mark market for this merchandise is chiefly healthy active people of all ages. diabetics or corpulent and female parents First you have a 32 twelvemonth old individual male who does triathlons. He is individual and makes $ 50. 000 a twelvemonth. He trains every twenty-four hours after work and sticks to a rigorous diet. This app would assist him by first. salvaging clip in the shop in seeking to happen healthy options and 2nd aid him lodge to his diet.

Second. you have a 68 twelvemonth old female who is on societal security disablement because of her crippling diabetes diagnosings. She has 4 grandchildren who she loves really much but because of the disease she can’t do anything physical with them. She has made up her head to non merely seek and physically alteration. but to eat alimentary nutrients to maintain her diabetes under control. This merchandise will assist her to salvage clip in the food market shop and aid to keep her glucose degrees so that this exercising she can make her end of making more with her grandchildren. It besides may salvage her money on medicine in the terminal. Last. we have a individual female parent of three. She makes a nice income of 45. 000 a twelvemonth but is so busy that she does non hold clip to be after out repasts. She frequently stops for fast nutrient speedy frozen and unhealthy repasts at the shop because of the convenience. This would assist her to pick healthier picks even at the fast nutrient topographic points. She can merely scan the nutritionary saloon codifications and do her picks. “Good” for her kids. or “Bad” for her kids. it is every bit easy as that. When she does happen the clip to shop for food markets it will assist her with clip besides. All of these people will profit from this merchandise.

Healthy active people will utilize this tool to keep their healthy wonts and ends. Diabetics or corpulent persons can utilize this tool to do better picks to go healthier and female parents can utilize this to do healthier picks for their households. This is all without the boring undertaking of reading labels and blowing cherished clip. The monetary value of the merchandise would be a particular introductory monetary value of $ 1. 99 per download. Then it would be. 99 cents a month for care and updates. The pricing scheme would be considered Market Penetration Pricing. The thought of a $ 1. 99 download for this merchandise seems like a great trade for the clip that it will salvage them. To get down the monetary value depression this will initial construct gross revenues. market portion and net incomes rapidly. ( pg422 ) This monetary value will in bend make clients purchase rapidly so they don’t miss out on this great monetary value. As this wears away. the monetary value may take down but there is still net income to be made on the monthly. 99 cent care and update charges. The merchandise is worth the monetary value because of the clip and convenience it saves the client and most of import the thought of going healthier by doing good picks for their organic structures and that of their households. Monetary values charged at each phase of PLC.

Introduction: The thought that this is an app and is slightly “new” engineering the monetary value offered at this phase is $ 1. 99 monthly charge of. 99 for care and updates. Growth: Same monetary value as debut. there are non many companies that offer this so no demand for alteration. Adulthood: Some other apps have popped up seeking to vie by offering a lower download monetary value of $ 1. 50. the easiness of usage is non up to your merchandise and gross revenues are steady. Decline: Gross saless have dropped somewhat because of rivals. download monetary value is dropped to. 99 cents but the monthly monetary value of. 99 cents stays the same. The figure of rivals is low and net incomes continue. ( pg. 349 )