TGV film can take the advantage of strong fiscal place to do betterment as old manner. traditional or manually operation will ensue in concern being backward in the competitory border. They should engage more workers to guarantee that the system or plan work more expeditiously. Besides. it can make more publicities like offer assorted particular bundles. All these can convey their customers` satisfaction degree to a higher degree by utilize the good fiscal status. TGV film has TGV film has the strength on supplying new-brand experience with sensible monetary value. It has introduced having fetid bean bags that allow you to loosen up and bask films in unexcelled comfort. So. it can use this advantage to pull more movie-goers by making some advertizement on hoardings or newspapers to enable the frequenters know more about their services and installations. Since 28 June 2013. TGV cinemas become to the full digitised following the successful installing of 164 Christie® DLP Digital Cinema® CP2220 projectors.
Therefore. TGV Cinema should use their digital film in redefining cinematic experience for cinema-goers. This old ages. 3D films are going a preferable option by movie-goers particularly when available and at the same clip the film advertisement market is besides mostly untapped in Malaysia. So if there are 3D films. why non TGV film produce more enticing. synergistic and originative advertizements through 3D advertizements. Recently. apart from hall engagements. TGV Cinemas besides provides added services to complement the corporate and private maps such as customised bill of fare to accommodate providing demands. customised party battalions. and amusement solutions such as thaumaturgy shows. buffoons. face painting and many more. Therefore. to use this services. the Marketing Department should guarantee the advertizement occupations are done good and information about this services is good distributed to the populace so that they know about this bing services clearly and this services will go their first pick whenever they want to form some maps.
3. 1 Using the identified chances
Based on the SWOT analysis performed. Malaysia has lesser film compared to other states. As figure of cinema-goers is increasing. film companies are viing in fulfilling customers’ demands. Therefore. TGV film can take this chance to spread out their concern by opening more subdivisions over the state to function people`s turning demands. This is a good chance for TGV film to increase their acknowledgment in other states and besides better the entree to fiscal resources. TGV Cinema has developed a partnership with IMAX Corporation when they bring The IMAX Experience to audiences across Malaysia. As we know that IMAX is an pioneer in amusement engineering. combines proprietary package. architecture and equipment. therefore TGV Cinema should use this partnership to develop a good and trusty concern relationship with them.
The Chief Executive Officer and Managing Directors should besides maintain communicate with them to demo interesting with their new merchandises and come up with strategic planning that benefits both the companies. Based on the study done by pupils from HELP University. Liew Chee Kit. Lee Weng Chuan on 2012. Hollywood movie had been good ruling the film concern non merely in Malaysia but globally every bit good. Thus. TGV film should use this chance to testing more approaching Hollywood blockbusters to increase its figure of clients. There are high spots of the 2015 film season as it is filled with followups to fan favorite blockbusters and a few re-imaginings of iconic narratives such as Cinderella. The Avengers 2. Exterminator 5. James Bond 24. and Star Wars: Episode VII and many others expecting films.
3. 2 Overcome the identified failing
One of the failing of TGV is easiness of pilotage. Nowadays. cyberspace are really convenience and people are utilizing it chiefly for everything. However. non all of the cyberspace users have the accomplishment to utilize it good. Therefore. the information included in the web page of TGV should set up nicely and supply some basic guidelines to the users. Furthermore. TGV’s web site besides should supply all the relevant information in the hyperlink straight so that the users would non necessitate to take excess measure to obtain their information. These convenience will decidedly pull more client and maximise the net income of TGV. Besides. TGV should let clients to bask more benefits and convenient by offering services such as establishing a co-branded recognition card. By establishing this type of recognition card. TGV can offers some price reduction at the same clip to the clients who use recognition card during minutess.
This will let them to bask antic films at TGV by utilizing lesser money. With this construct. clients are decidedly attracted by it. Last. the subdivisions of TGV film in Malaysia are lesser than its biggest rival. GSC. This is besides the failing of TGV. Therefore. TGV should open up more subdivisions in Malaysia. This will non merely go a menace to other rivals but besides leave a good image to the consumers. This is because people will recognize TGV easy when they sees TGV subdivisions throughout the state whenever they go.
3. 2 Overcome the identified menaces
First. the debut of GST at the rate of 6 % is one of the menace to TGV. It will decidedly impact every facet of the concern including TGV film. One of the ground is the willingness of the consumers to pass money on watching films in TGV film is being affected. This will do the decrease of clients of TGV film. Therefore. we suggested that TGV should cut down the cost of the tickets for every film. It besides should hold some particular publicities or bundles. such as offering a free jazz band Zea mays evertas for buying 5 tickets at one time for a peculiar film. As there are many bing rivals which become menaces for TGV Cinema. therefore they should develop a sustainable relationship with their clients and maintain communicate with their clients by having sufficiently feedbacks on their services.
This procedure can be progressed through Facebook as most of the people now have their ain Facebook history. This procedure can assist the company to understand their customers` demand. continually to come up with new programs that satisfy and fulfil their customers` desire and develop a competitory advantage in the industry. As the existent of DVD shop such as Speedy Video Distributors Sdn. Bhd. online films or illegal web sites that provide the downloading of films and place theater will endanger TGV film. they can take to offer lower monetary value of tickets to get the better of this job. TGV can besides advance their installations which are easy found or enjoy merely in TGV cinemas through advertizements.
