For Jose Cuervo to remain in front of the game. qualitative and quantitative informations must be collected to develop the new tequila line and remain in front of the competition. Roll uping quantitative informations on the tequila is comparatively easy. whereas roll uping qualitative informations. on the other manus taking a significantly larger and more punctilious attempt.

To roll up such informations a study was conducted to find whether or non Jose Cuervo should present a new tequila line specialising in the adult females market. A convenience method was used because the sample was made up of one 100 adult females who were easy to make at assorted locations. A series of four inquiries sing the likes and disfavors of tequila was made. From the informations collected Jose has decided to analyse the information as follows. If. 65 % of the persons gave positive feedback so Jose Cuervo would accept and establish the new tequila line Reina de la Noche.

Harmonizing to the information the one of the highest marking inquiries showed that 85 % of the population surveyed likes to imbibe tequila. Furthermore. 95 % of these persons have assurance that they would imbibe tequila if it were fruity in spirit. It is besides really of import for Jose Cuervo when presenting a new merchandise that the value and ingestion of the current high quality tequila does non weaken. Jose Cuervo believes the high tonss in these classs reinforces and confirms the hypothesis. However. there are a figure of challenges as it relates to the cogency and dependability of the research inquiry. the information collected. and analysis.

Challenges to cogency and dependability

The consequences from the study aid corroborate the cogency and dependability of the merchandise. Because. each experiment will non bring forth the same consequences unless we have the same size population and sample size.

The first study inquiry asked to the adult females was do they like tequila? 85 adult females said that they liked tequila. whereas the other 15 adult females that took the study did non. The 2nd inquiry was as a adult female would you imbibe tequila if it were more focussed to what entreaties to adult females? 95 adult females said that they would imbibe tequila if it were more appealing to imbibe than the original tequila. whereas 5 said they still would non imbibe tequila.

The 3rd inquiry was what is your age? This inquiry was divided into four classs: 21-25. 25-35. 35-45 and 45 asset. Out of the one hundred adult females that took the study 45 were between the ages of 21-25. 30 adult females were between the ages of 25-35. 15 adult females were between the ages of 35-45 and 10 adult females were age 45 and over.

The challenges to derive the cogency throughout the full research were less. The research inquiry has to be reworded to derive the specific answers the research demand from the sample. This besides did impact that information from which the sample may be miss lead or confuse by the girl diction. Jose Cuervo has to establish the mistake without paraphrasing parts of the research inquiry. The 4th inquiry was would adult females like this drink and how do they like the new low Calorie tequila consume each hebdomad? This inquiry was divided into three classs: zero-three. three-six and more than six. Out of one 100 adult females. 35 adult females drink zero-three drinks per hebdomad. 55 adult females drink three-six drinks per hebdomad and 10 adult females drink more than six drinks per hebdomad.

Stairss to minimise challenges

The first measure would be to take a group of persons to prove the new spirits out. They will take part in the questionnaire with their given responses on the Jose Cuervo. The feedback will be what we need to acquire consequences from the gathered informations harmonizing to what the persons used to try recorded. This will give us some accurate figures as to whether our line of Jose Cuervo will win or neglect in the industry with the selected targeted persons that we have chosen. We will so happen another group of persons to utilize for the trial and give them the same information to have their given responses.

Their feedback will be compared to the Group A responses. This will give us even more accurate consequences that we can utilize to finish our intended targeted information. This is called the trial and retest step for truth to happen out if what we are making is the right thing. The consequences or findings are reinforced to guarantee that the hypothesis will be accepted. Without this reproduction of consequences. the experiment and research will hold non fulfilled the demands to do this a testable event ( Shuttleworth ) .

Order of Power

Once the studies were collected. each class was assigned a numeral value. By screening the information utilizing numeral values. the responses could so be evaluated utilizing a nominal graduated table. Furthermore. by utilizing this method the information was able to be analyzed statistically and allowed for the sample to be projected to a broader population.

Decision

In decision. the information research and analysis is used so that Jose Cuervo can be assured that the investing of establishing a new tequila line will be successful. Furthermore. this information will assist with the selling and merchandise analysis for this new low Calorie tequila drink. Since. the consequences concluded that 85 % of the adult females that took the study liked tequila and 95 % agreed that they would seek tequila if the spirit changed. Jose Cuervo feels confident that the new tequila line Reina de la Noche would be successful.

Mention

Cooper. D. R. & A ; Schindler. P. S. ( 2011 ) . Business research methods ( 11th ed. ) . New York. New york: McGraw-Hill/Irwin.

Shuttleworth. M. Validity and Reliability. Retrieved from World Wide Web. explorable. com