Expansion to foreign markets is one of the ways in which companies increase their grosss. This enlargement is usually preceded by analysis of that market and coming up with schemes to be used. The normally used concern scheme preparation method is SWOT analysis. Business schemes are aimed at bettering a company’s competitory place or concern unit within an industry or section. Business schemes can be concerted or competitory ( Wheelen. 2003 ) . Competitive schemes mostly focus on costs and distinction.

The assorted schemes that can be adopted to accomplish competitory border include cost leading. distinction. cost focal point. or distinction focal point Jose Cuervo Tequila entry schemes This merchandise is manufactured in the Mexican metropolis of Tequila. This tequila is made from century plant works found in Mexico. Tequila is a premium trade name targeted at the premium drink market section. Before presenting the merchandise to the market. the chief factors to see are marketing. supply of the merchandise and investing every bit good as control measures e. g. nter the market by acquisition. joint venture etc ( Wheelen. 2003 ) .

Given the fact that Jose Cuervo Company is a household owned concern. the company may non hold the resources to counter rivals in an advanced market like the USA. Therefore the company can allow license rights to other companies to fabricate market and administer the merchandise. In this manner. the company can perforate the market without puting significant sums of resources ( Diageo Inc. 2009 ) Jose Cuevo tequila is a premium trade name and therefore distinction focal point is the other scheme that the company can utilize.

This type of distinction focal points on a peculiar group. section or geographical market. Since the company makes premium trade name tequila. distinction focal point scheme is another possible option that the company can follow Exporting is the other market entry scheme that the company can follow to come in the USA market. This scheme will necessitate lower investing although to make consciousness about the merchandise. the company has to put significant resources on marketing Control and Evaluation.

This is the monitoring of corporate activities and public presentation consequences so that existent public presentation can be compared with the coveted consequences. It typically involves finding what to step. set uping criterions of public presentation. mensurating existent public presentation. comparing of existent public presentation with criterions and taking disciplinary actions ( Wheelen. 2003 ) Evaluation of the company’s schemes and operations can be done utilizing public presentation steps such as return on investing. net incomes per portion. balanced scorecard. benchmarking etc.

In this manner. the company can be able to state whether it is executing as expected. The company can measure the public presentation of its mark market by utilizing the above steps Controls instituted by the company should be in line with its schemes so as to avoid struggles that may impede accomplishment of aims. Controls should picture true image by supervising of import events. being seasonably. short and long term. Therefore the controls set by the company should non impact its quest to perforate the market ( Wheelen. 2003 ) .

Eventuality program In charting new districts e. g. a foreign market. the company should be able to take the necessary steps to guarantee concern continuity in instance of uncertainnesss. This can be done through the development of a eventuality program. The first measure is by placing possible menaces e. g. economic lag. alterations in Torahs etc. Coming up with solutions e. g. by variegation or grading back operations to cut down costs is the following measure of a eventuality program ( Wheelen. 2003 ) .

Implementing the program by establishing specific steps e. g. by puting in research to come up with new merchandises and puting up a recovery squad is the other measure. The enforced program should be tested and agreed upon by everybody in the company to guarantee that it achieves the coveted consequences The program should be maintained by integrating current conditions e. g. the company should include the current economic lag and its effects like deficiency of recognition to the program. This ensures that the program is updated.