A & A ; W Restaurants is a concatenation of fast-food eating houses distinguished by its bill of exchange root beer and root beer floats. A & A ; W was the bought over by KDU in 2001 and in 2008 embarked on an aggressive enlargement thrust to revamp and spread out its range. A & A ; W ( Malaysia ) Sdn Bhd has mercantile establishments in Penang. Selangor. Kuala Lumpur. Negeri Sembilan. Melaka. Johor. Pahang. Terengganu and Kelantan. The company was founded in 1919 and is headquartered in Petaling Jaya. It operates as a subordinate of KUB Malaysia Bhd. In 1963. A & A ; W Malaysia entered The Malaysia Book of Records as the 1st Franchise Restaurant in Malaysia. A & A ; W Jalan Tuanku Abdul Rahman ( Batu Road ) was the first fast nutrient franchise eating house in Malaysia and Asia. The eating house is still in operations until today. A & A ; W serves typical fast nutrient bill of fare of Burgers and onion french friess. every bit good as hot Canis familiariss. Their signature “A & A ; W Root Beer” is made from existent cane sugar and a proprietary blend of herbs. bark. spices and berries where the mug would be kept in the deep-freeze prior to being filled with root bear and served to the client.
Other than that. they besides serve sweet and dainties like waffle and ice pick. Customer can take to walk-in dining through the thrust through subdivision. and bringing subdivision. A & A ; W is different from others fast nutrient eating house like Mcdonalds. PizzaHut. KFC. Subway and etc. A & A ; W is committed to supply clients with safe. delightful repasts and operation eating houses that meet the highest nutrient safety criterions. A & A ; W mission is to fulfill your cravings for a quality. tasty repast.
1. 2 Problem statement and issues
The fast nutrient industry is turning quickly. Examples like Mcdonald. Pizza Hut. KFC. Subway. and Burger King has more doubled in a few old ages. Within this twelvemonth. A & A ; W lost its market and program to shut down 24 mercantile establishments in Malaysia because they wish to shift its concern and operations to accomplish sustainable growing in future. They are set abouting a disciplinary scheme and reexamining the public presentation of each mercantile establishment. Due to the deficiency of advertisement. A & A ; W’s market bit by bit being replaced by others fast nutrient eating house. A & A ; W’s stigmatization is non strength adequate to province in customer’s head. A & A ; W trade name image is easy replaced by other fast nutrient eating house that ever making all sorts of propaganda.
1. 3. Aim
Print media. publicize their latest value publicity in newspaper. magazines. booklets or cusps and etc. 1. To heighten a better advertisement scheme to shift the A & A ; W trade name image and increase the popularity to vie with others fast nutrient eating house. I. Find a proper selling scheme on how to publicize their merchandises to market. Example. – Broadcast TV commercial or radio commercial to make their audience. – Outdoor media. streamer. hoarding. signboard and etc.
– Internet media. electronic mail. web site. cyberspace and ECT.
Create trade name consciousness by affecting in more event or run. Example. holding booth exhibition in event or run. three. Bring out A & A ; W mascot in advertizement to allow people retrieve or remember back about A & A ; W. particularly their trade name individuality colour orange. four. Get more betterment on A & A ; W web site and societal web to allow the people easy acquire the updates and information from A & A ; W. So A & A ; W can acquire connects with their clients. receive the remarks and feedback from people to better in their services. v. A & A ; W’s website can make games in their sites to lure gamers to see their web site.
2. To identity why A & A ; W popularity lessening in this few old ages. I. Survey analysis to happen out the jobs.
1. To shift A & A ; W trade name image in the market.
2. To increase the popularity and consciousness of A & A ; W.
FYP: Proposal 1
Proposal 1 APPROVED
Name: Khoo Seng Fui
Student ID: 1101108877
Trade name: A & A ; W
Product Category: Food & A ; Beverages
Information
The A & A ; W franchise was brought into Malaya in 1963 by Mr and Mrs Lie Boff from USA. The Lie Boff household opened their first mercantile establishment in Jalan Tuanku Abdul Rahman doing it the first fast nutrient mercantile establishment in Malaysia. This was followed in 1965 with the first Drive-in eating house in Petaling Jaya. A & A ; W Malaysia was bought over by KUB in 2001. and in 2008 embarked on an aggressive enlargement thrust to revamp and spread out its range. A & A ; W Malaysia are committed to supplying our clients with safe. delightful repasts and runing eating houses that meet the highest nutrient safety criterions. This committedness is at the bosom of their operations and supply concatenation direction. and is apparent in every facet of their concern – from natural stuff procurance. including farm animal and green goods. to their eating house nutrient readying and bringing.
Market Situation
-Fast nutrient eating house which have its ain signature soft drink and alone bill of fare that offers broad assortment of points to accommodate everyone in the household from the reviewing A & A ; W Root Beer ‘Float’ . the Coney Dog. Waffles. Curly Fries. Onion Ring and Mozza Burger.
– Targeted to younger adolescents who prefer to take fast nutrient.
– Fast nutrient eating houses outlets shuting down in this few old ages caused it loss the trueness consumers.
– Lack of publicity due recently no advertise TVC or wireless ads. unable to derive consumers to see.
– The stigmatization is non strong plenty comparison to other rivals like Mcdonals. KFC. Pizza Hut.
Re-brand and re-position the company ( re- create new branding to pull back the consumers ) .
Ideas/ Concepts
Re-brand and re-position the company ( re- create new branding to pull back the consumers ) .
Mentions
hypertext transfer protocol: //bm. malaysia-chronicle. com/index. php? option=com_k2 & A ; view=item & A ; id=25525: kub-tiada-rancangan-untuk-jual-aw-malaysia & A ; Itemid=3 Chapter 2: Merchandise Profile
2. 1 Product Name: A & A ; W Malaysia
2. 2 Product Categorization
The nutrients and drinks all are functioning in high quality. fast served with typical bill of fare. A & A ; W is committed to supply their clients with safe. delightful repasts and runing eating houses that meet the highest nutrient safety criterions. This committedness is at the bosom of their operations and their supply concatenation management- from natural stuff procurance. including farm animal and green goods. to their eating house nutrient readying and bringing.
2. 3 Product Characteristic
A & A ; W serves a typical fast nutrient bill of fare of Burgers. French french friess. every bit good as hot Canis familiariss. A & A ; W is celebrated for its “frosty mugs” Root Beer. Below are the inside informations for each chief class available:
Main
Mains
Monetary value
Double Mozza Burger
Rm8. 20
Cheese Burger
Rm5. 50
Double Deluxe Burger
Rm6. 70
Chicken Sandwich
Rm7. 60
Coney Dog
Rm6. 70
Golden Aloma Chicken ( 2pcs )
Rm6. 90
Golden Aloma Chicken ( 3pcs )
Rm9. 90
Golden Aloma Chicken ( 9pcs )
Rm28. 90
HotDog Basic
Rm3. 50
Marina Fish Sandwich
Rm6. 20
Grilled Chicken Burger
Rm5. 70
Mozza Burger
Rm7. 20
Sesame Chicken Bites ( 6pcs )
Rm6. 50
Authoritative Combo
Authoritative Combo
Monetary value
Coney Dog. jazz band repasts are served with Rootbeer ( Reg ) and Gallic Fries ( Reg ) . Rm10. 35 *Go big for RM1. 20
Double Mozza Burger. jazz band repasts are served with Rootbeer ( Reg ) and Gallic Fries ( Reg ) . Rm10. 95 *Go big for Rm1. 20
Cheese Burger. jazz band repasts are served with Rootbeer ( Reg ) and Gallic Fries ( Reg ) . Rm9. 25 *Go big for Rm1. 20
Chicken Sandwich. jazz band repasts are served with Rootbeer ( Reg ) and Gallic French friess
( Reg ) . Rm9. 95 *Go big for Rm1. 20
Golden Aloma Chicken. jazz band repasts are served with Rootbeer ( Reg ) and Gallic Fries ( Reg ) . Rm10. 35 *Go big for Rm1. 20
Grilled Chicken Burger. jazz band repasts are served with Rootbeer ( Reg ) and Gallic Fries ( Reg ) . Rm9. 25 *Go big for Rm1. 20
Marina Fish Sandwich. jazz band repasts are served with Rootbeer ( Reg ) and Gallic Fries ( Reg ) . Rm9. 95 *Go big for Rm1. 20
Side
Sides
Monetary value
Curly French friess
Rm3. 90
Gallic Fries ( Reg )
Rm2. 90
Gallic Fries ( Large )
Rm3. 90
Onion Ringss
Rm4. 80
Sweet & A ; Dainties
Sweets & A ; Dainties
Monetary value
Waffle with ice pick ( individual scoop )
Rm6. 50
Waffle with ice pick ( dual scoop )
Rm7. 20
Waffle with sirup and butter
Rm5. 90
Vanilla Sundae
Rm2. 90
Beverages
Beverages
Monetary value
Root Beer ( Reg )
Rm2. 90
Root Beer ( Large )
Rm3. 40
Root Beer Float Single Scoop Ice Cream ( Reg )
Rm3. 90
Root Beer Float Single Scoop Ice Cream ( Large )
Rm5. 30
Milo
RM3. 80
Nescafe ( Hot )
Rm2. 90
Orange Juice
Rm3. 80
Ice Peach Tea
Rm3. 50
Mineral Water
Rm2. 10
Breakfast
Breakfast
Monetary value
Jump Start 1 ( Scrambled egg. fish filet. lily-livered sausage. gem. toast staff of life and butter. served with hot java or tea ) Rm7. 90
Jump Start 2 ( Adust beans. scrambled egg. lily-livered sausage. waffle and butter. served with hot java or tea ) Rm7. 90
Jump Start 3 ( Scrambled egg. lily-livered sausage. toast staff of life and butter. served with hot java or tea ) Rm6. 50
Beary Meal
Beary Meals
Monetary value
Meal 1 ( Beef Burger. 12oz Root Beer. Small french friess. 1 premium point. Upgrade to Milo for merely RM1. 00 ) Rm7. 50
Meal 2 ( Hotdog Basic. 12oz Root Beer. Small french friess. 1 premium point. Upgrade to Milo for merely RM1. 00 ) Rm7. 50
Meal 3 ( 1pc Golden Aroma Chicken. 12oz Root Beer. Small french friess. 1 premium point. Upgrade to Milo for merely RM1. 00 ) Rm7. 50
Meal 4 ( 4pcs Sesame Chicken Bites. 12oz Root Beer. Small french friess. 1 premium point. Upgrade to Milo for merely RM1. 00 ) Rm7. 50
2. 4 Merchandise Scope
Warren burgers
Breakfast
Beary Meals
Sandwich
Double Mozza Burger
Jump Start 1
Meal 1
Chicken Sandwich
Cheese Burger
Jump Start 2
Meal 2
Fish Sandwich
Double Deluxe Burger
Jump Start 3
Meal 3
Grilled Chicken Burger
Meal 4
Mozza Burger
Hotdog
Coney Dog
Hotdog basic
2. 5 Distribution
A & A ; W merchandises are direct distributed to their clients because they have dine-in. thrust thru & A ; bringing services available in their fast nutrient eating house. Customers can order and acquire their nutrient ready after they pay. Customers can acquire their nutrients and drinks through thrust thru and bringing services that merely provided in certain A & A ; W mercantile establishments.
2. 6 Product Life Cycle
2. 7 The Brand
On 20th June 1919. Roy Allen opens the first Root Beer base in Lodi. California to sell a proprietary drink made from a secret blend of 14 herbs. spices. barks & A ; berries. Soon after. Allen goes into partnership with one of his employees. Franks Wright and three new mercantile establishments are established in Houston. The spouses give their Root Beer the celebrated A & A ; W name. The A & A ; W franchise was brought into Malaya in 1963 by Mr and Mrs Lie Boff from USA. The Lie Boff household opened their first mercantile establishment in Jalan Tuanku Abdul Rahman doing it the first fast nutrient mercantile establishment in Malaysia. This was followed in 1965 with the first Drive-in eating house in Petaling Jaya.
A & A ; W’s good will Ambassador Mascot. the Great Root Beer is created in 1974 to take part in expansive gaps and execute community service. such as entertaining at children’s infirmary. A & A ; W Malaysia was bought over by KUB in 2001. and in 2008 embarked on an aggressive enlargement thrust to revamp and spread out its range. A & A ; W Malaysia is committed to supply their clients with safe. delightful repasts and runing eating houses that meet the highest nutrient safety criterions. This committedness is at the bosom of their operations and their supply concatenation direction. and is apparent in every facet of their concern – from natural stuff procurance. including farm animal and green goods. to their eating house nutrient readying and bringing. Chapter 3 The Company
3. 1 Company Overview
The A & A ; W franchise was brought into Malaya in 1963 by Mr and Mrs Lie Boff from USA. The Lie Boff household opened their first mercantile establishment in Jalan Tuanku Abdul Rahman doing it the first fast nutrient mercantile establishment in Malaysia. This was followed in 1965 with the first Drive-in eating house in Petaling Jaya. A & A ; W Malaysia was bought over by KUB in 2001. and in 2008 embarked on an aggressive enlargement thrust to revamp and spread out its range. A & A ; W Malaysia is committed to supply their clients with safe. delightful repasts and runing eating houses that meet the highest nutrient safety criterions.
3. 2 Business Description
A & A ; W offers drive-up service in add-on to dine-in seating. supply a bill of fare having beefburgers. hot Canis familiariss. onion rings. and french friess. along with its signature root beer. A & A ; W traces its roots back to a California root beer base concern started by Roy Allen in 1919.
3. 3 Company History
A & A ; W Restaurants. Inc is a concatenation of fast-food eating houses. distinguished by its draftroot beer and root beer floats. A & A ; W was arguably the first successful nutrient franchise company. get downing franchises in 1921 in California. Today it has franchise locations throughout the universe. It serves typical fast nutrient bill of fare Burgers. Gallic french friess as good hot Canis familiariss. The company name was taken from the last name initials of spouses. Roy Allenand and Frank Wright. In 1963. Mr and Mrs Lie Boff from USA brought the first A & A ; W franchise into Malaysia. The Lie Boff household opened their first mercantile establishment in Jalan Tuanku Abdul Rahman doing it as the first fast nutrient mercantile establishment in Malaysia. The most celebrated A & A ; W mercantile establishment with the first Drive-in eating house in Petaling Jaya. a satellite metropolis of Kuala Lumpur opened in 1965 and rapidly became a front-runner assemblage topographic point for pupils. particularly from the nearby Assunta and La Salle Secondary Schools. The unique A & A ; W root beer mug was frequently “collected” by these immature clients. It was the cinematography location for Malaysia films during the 197-s and early 1980s.
Customers from the 1970s will remember Tuesdays as Coney Dog Day. During the mid-1980s. A & A ; W besides operated a 2nd Petaling Jaya mercantile establishment at the Atria Shopping Complex in Section SS22 Damansara Jaya. In Penang. A & A ; W had an mercantile establishment at KOMTAR and Penang International Airport and has near down. Another new shop has been opened at promenades around Penang. During the 1990s. A & A ; W operated an mercantile establishment at Terminal 3 of the former Subang International Airport. This mercantile establishment ceased operations when the Kuala Lumpur International Airport shifted from Subang to KLIA in 1998. To day of the month. several more A & A ; W mercantile establishments have been opened. largely in shopping Master of Arts in Library Science. An A & A ; W mercantile establishment opened for a figure twelvemonth in Likas Square. Kota Kinabalu but was near down in 2004. However. A & A ; W had a worsening concern epoch from 1997 – 2000. A & A ; W Malaysia was bought over by KUB in 2001. KUB is the licensee of A & A ; W in Thailand and Malaysia since 2002. Presently. it has 40 mercantile establishments in Malaysia and 40 in Thailand. KUB was presently set abouting a disciplinary scheme and reexamining the public presentation of each mercantile establishment. Any mercantile establishment that is non doing money will be shut down or relocated. A & A ; W need to be concern and bottom line-drive.
3. 4 Cardinal Peoples
· Director Operations/ Administrations.
KUB Malaysia Sdn Bhd
· Group Managing Director
Wan Mohd Nor Wan Ahmad
3. 5 Location and Subordinates
Location
Head office: A & A ; W ( Malaysia ) Sdn Bhd
1 Jalan Selukat 33/27. Shah Alam
Technology Park. Section 33.
40400 Shah Alam. Selangor.
Telephone No: 603 – 51227770
Fax No: 603 – 51227771
1. Alamanda
2. Nilai Avenue
3. Batu Road
4. Petaling Jaya
5. Batu 3. Shah Alam
6. Petronas Service Station Batu3
7. Seksyen 7. Shah Alam
8. PSS Jalan Plumbum. Seksyen 7
40000 SHAH ALAM
9. Seremban
10. Fisher. Pahang
11. Jusco Permas Jaya. Johor Bahru
12. Zoo Melaka
13. Melaka
14. Sungai Buloh
15. Kota Damansara
16. Equine Park. Seri Kembangan
17. Damai Perdana
18. Mahkota Cheras
19. Pantai Batu Buruk. Kuala Terengganu
20. Bandar Kinrara. Puchong
21. Dataran Pahlawan. Melaka
3. 6 Brands. Major Products and Services
A & A ; W is subordinate of KUB Malaysia Bhd in 2001. A & A ; W is the first fast nutrient eating house which entered Malaysia in early 1919. A & A ; W serves typical fast nutrient bill of fare of Burgers and onion french friess. every bit good as hot Canis familiariss. Their signature “A & A ; W Root Beer” is made from existent cane sugar and a proprietary blend of herbs. bark. spices and berries where the mug would be kept in the deep-freeze prior to being filled with root bear and served to the client. Other than that. they besides serve sweet and dainties like waffle and ice pick. It provided dine-in. take off and bringing services for clients.
3. 7 Corporate Vision
A & A ; W has a rich history of conveying people together to portion great nutrient. great root beer & A ; friendly cordial reception. It’s this combination of friendly people of All-American Food that construct our fable.
3. 8 Corporate Mission
– To construct a stronger trade name individuality and trade name consciousness degree with the support of advertisement and publicity. – Constantly bettering and optimising the resources in bing mercantile establishments to better function its client – Reinventing fresh new bill of fare to pull the new market consumers.
3. 9 Company’s Current Promotional Strategy
2011
– Double Fortune Burger Contest
– Golden Aroma Chicken Combo Promotion
– XXXtra Hot Sauce Combo
– XXXtra Long Coney Dog Combo Promotion
– Tangy Duo Promotion
– Story Contest
– New Year Prosperity Promotion
2012 Current
– Sen Savers Rm2. 80 tiffin value
3. 10 Product Gross saless History
A & A ; W contributed about RM60 million in term of gross to KUB. which posted gross of about RM800 million last old ages. announced by Group pull offing manager. Datuk Wan Mohd Nor Wan Ahmad. KUB posted a net loss of RM61. 86 million for fiscal twelvemonth ended Dec 31. 2011 compared to a net net income of RM11. 48 million in 2010.
3. 11 Current Marketing Aim
Short Term:
– Undertaking a disciplinary scheme and reexamining the public presentation of each mercantile establishment. Any mercantile establishment that is non doing money will be shut down or relocated.
– Establish back the trade name individuality by holding more advertisement to vie with other fast nutrient eating house.
– Maintain A & A ; W loyal clients and undertake new sections like adolescents. childs and lower-middle income earners via value dainties.
Long Term:
– Increasing the domestic demand through spread outing the mercantile establishments and merchandise variegation
– Improve on the advertisement and selling scheme to make consciousness for public to after they relocated or unfastened new mercantile establishments in Malaysia.
– KUB targeted to name A & A ; W on Bursa Malaysia in 2014 or 2015.
3. 12 Media Outgo
Presently A & A ; W advertisement is non strong plenty compared to their rivals and they merely focused in few medium of advertisement. Recently when KUB Sdn Bhd announced that they are be aftering to shut down 24 mercantile establishments in Malaysia. it is acquiring less publicizing about their trade name in market. Meanwhile they merely spread the intelligence through societal web and circulars.
Chapter 4 Consumer and Stakeholder
4. 1 Current Consumers’ Features
4. 1. 1 Demographics
Age: 18 to 35 old ages old
Gender: Male and Female
Education: Undergraduate. graduate student and above
Occupation: Housewifes. pupils to working grownups
Income Scope: RM1000 – RM4500
Allowance: RM200 – RM 1000
Race & A ; Ethnicity: All races
Geographic Location: Urban
4. 1. 2 Physiographic
Percept: Consumers who want something in a short clip without waiting for long. seek for mercenary. image visual aspect. societal consciousness. high quality nutrient and services. Learning: Newspaper. societal web. magazines. web logs. friends. Motivation & A ; Needs: Good service. experience the delightful and satisfaction of nutrient while enjoy the environment in the eating house. Attitude and Personality: Loyalty. value for clip. trade name and gustatory sensation witting Lifestyle: Workaholic/ busy and passion with their work with standard society who cares of being together with household and friends
4. 2 Stakeholder’s Features
4. 2. 1 Primary
– Chairman
Chairman is responsible in puting up ends and oversing company concern and development with the board of managers.
– Board of Directors
Directing and pull offing the employees to accomplish company’s ends.
– Stockholders
Investing money to the company in involvement of a portion on its net income.
– Employees
Work for the company in cooperation with their managers in order to accomplish company’s ends.
– Consumers
Spending money for the goods produced by the company which contributes to the company gross.
4. 2. 2 Secondary
– Distributors
Provide service and good while gaining from the service provided.
– Media
Helps company to publicize the trade names and the merchandises to make consciousness among consumers when the company volitionally invests for a scheduling clip.
– Banks
Provides loan as support backup to the company and as a finance bureau that makes fiscal process easier. Chapter 5 Industry and Marketplace
5. 1 The Industry
5. 1. 1 Definition of the Industry
Fast nutrient eating houses have spread quickly throughout the state. even into little towns. There is likely no universally accepted definition for the term “fast foods” . Used slackly and in a broad sense. it can be taken to intend repasts that are served on demand and made available in a short clip. This would include the franchised western-type fast nutrients every bit good as local peddler nutrients. For the intents of the proposed guidelines. Ministry of Health has defined “fast foods” as “foods that are prepared in big measures. following standardized processs and served quickly in eating houses normally known as fast nutrient eating houses. which normally advertise their services through the electronic and print media” .
5. 1. 2 Shape of Industry
U. S. franchises dominate the fast nutrient and eating house industry and include the undermentioned: Kentucky Fried Chicken ( KFC ) . McDonalds. A & A ; W. Burger King. Starbucks. Seattle’s Best Coffee. Dunkin Donuts. Pizza Hut. Domino Pizza. Shakeys Pizza. Kenny Rogers Roasters. Long John Silvers. Dairy Queen. TGIF. Chilis. Hard Rock Cafe. Planet Hollywood. Baskin Robbins. Haagen Dazs. Swensons. Famous Amos. Auntie Annes. Outback Steak House.
Due to the high capital investing required for a foreign franchise. proprietors of foreign franchises tend to be Malayan pudding stones and affluent investors. As more and more fabrication caputs towards China and other neighbouring low-priced labour markets. Malayan makers are get downing to look towards services and franchising as a manner to diversify their operations. frequently in really different sectors.
5. 1. 3 Development of the Industry
Malaysia is a developing economic system located in Southeast Asia. It is ideally located for export concern to Indonesia. China and India. and will probably profit from the strong economic growing predicted for these states in the coming old ages. Malaysia besides has a immature population and increasing wealth of its ain. Because of these factors. Malaysia is poised to go a major consumer of agri-food and seafood merchandises in the close hereafter. This turning demand for agri-food and seafood merchandises. every bit good as the altering demographics and civilization of the state. will probably spur growing in an already aggressive consumer nutrient service industry.
The taking sectors in the Malayan consumer nutrient service industry are the cafe/bar section. the full-service eating house section and the fast nutrient section. These three sections of the nutrients ervice market history for over half of gross revenues in both value and volume footings. However. there are chances to be found in the smaller sectors of the market every bit good.
The Malayan nutrient service sector is really diverse and offers an array of options for consumers. Approximately 75 % of the foodservice sector consists of little foodservice ironss or stand-alone operations ( USDA. 2010 ) . This means the sector is extremely disconnected and competitory as the changing operations conflict for market portion.
Harmonizing to the USDA. the sector is composed of the following groups ( 2010 ) : 19 % nutrient caterers
8 % full-service eating houses
3 % fast nutrient eating houses
70 % other countries of the industry
Beginning: USDA. 2010
The Malayan foodservice sector is in a period of enlargement. with the value of gross revenues increasing faster than volume. In the reappraisal period of 2004 to 2009. Malayan consumers had more disposable income than of all time before and were interested in seeking new and higher quality nutrient merchandises. This has allowed for important growing in the industry at a compound one-year growing rate ( CAGR ) of 8. 25 % . and absolute growing of 48. 64 %
In the period of 2004 to 2009. the fastest turning sector in the foodservice industry was the pizza foodservice industry. which grew at a CAGR of 13. 4 % and by 87. 11 % in absolute footings. However. the sector is rather little when compared to the fast nutrient sector ( CAGR of 11. 46 % ; absolute rate of 72. 06 % ) and the cafe/bar sector ( CAGR of 10. 48 % ; absolute rate of 64. 58 % ) . The fast nutrient sector continued to turn in 2009. in malice of the economic downswing. although at a slower gait. In 2009. the industry focused on hiking gross revenues through selling and limited clip publicities.
This allowed the industry to go on to increase volume and value of gross revenues in the face of the downswing. Again. the immature population of Malaysia and lifting incomes will probably drive growing in this sector into the close hereafter. Similar to the cafe and saloon sector. the Malayan fast nutrient industry is on path to supply more diversified offerings. showing many chances for possible exporters of new or different merchandises. It should be noted that the fastest turning country of ingestion in the fast nutrient industry is poultry merchandises. While Canada has supply direction in topographic point. important measures of domestic fowl merchandises are still exported. Domestic fowl merchandises are more popular in the Malayan fast nutrient industry because of spiritual limitations environing both porc and beef within the Islamic and Hindu populations. severally.
5. 2 The Market
5. 2. 1 Current Condition of the market place
The market of fast nutrient eating house is presently quickly increasing as there are a batch of different fast nutrient eating house in the market from new to old viing against each other straight and indirectly. A & A ; W is the first franchise which entered Malaysia in 1919. With their celebrated “A & A ; W Root Beer” . it attracted tonss of trueness clients who visited to A & A ; W. But presently with the increasing of rivals and deficiency of advertisement. A & A ; W is losing its popularity against others. Due to the lost net income. A & A ; W is shuting down their mercantile establishments or replaced their mercantile establishments in suited locale.
To do the trade name stand out from the rivals. A & A ; W would wish to shift back their trade name in market. With the selling scheme. A & A ; W have to be more originative and publicities and in the merchandise itself.
5. 2. 2 Changes in Market
Positive = Successful repositing to vie with other fast nutrient eating house in the market and bring forth higher quality therefore hiking the growing of the industry.
Negative = Less publicity will do it lost its popularity in the market and increasing of rivals Chapter 6 Competitive Situation
6. 1 Direct rivals
6. 1. 1 McDonald’s
McDonalds’s foremost made its ways in December 1980 when McDonald’s Corporation. USA gave Golden Arches Restaurants Sdn Bhd the licence to run McDonalds’s eating house in Malaysia. McDonald’s Malaysia opened its first eating house at Jalan Bukit Bintang. Kuala Lumpur on 29 April 1982. To day of the month. McDonald’s Malaysia has more than 200 eating houses located countrywide and is presently spread outing at about 20-25 eating houses yearly. The company was named as AON-Hewitt Best Employers in Malaysia in 2009 and 2011. every bit good as AON-Hewitt Best Employers in Asia Pacific in 2011. McDonald’s has successful advertizement ( I’m lovin’ it! ) which stated in consumer’s head. Other than that. McDonald’s has rolled out new points like javas. smoothies and Burgers. spread outing the scope of bill of fare picks.
Mercantile establishments: 204 mercantile establishments in Malaya
Strength: McDonald’s has successfully rolled out new points like javas. smoothies. and Burgers. spread outing the scope of bill of fare picks. Advertisement slogan “I’m lovin’ it! ” Latest twelvemonth 2012. McDonald’s has launched McCafe as another construct to pull java lover in forte javas made with premium 100 % Arabica beans.
Merchandise scope: Warren burgers ( Beef. fish & A ; chicken ) . Ayam Goreng McD. Bubur Ayam McD. side orders ( Chicken McNuggets. French french friess & A ; etc ) . sweets ( apple pie. agitate & amp ; frost pick ) . kid’s repast. drinks
6. 1. 2 Kentucky Fried Chicken
The first Kentucky Fried Chicken at Malaysia was opened in 1973 on Jalan Tunku Abdul Rahman. KFC has been franchising since 1952. with more than 5. 200 eating houses in the U. S. and more than 15. 000 units in 109 states around the universe. While in Malaysia. there are more than 500 KFC Restaurants countrywide and still numbering. KFC is celebrated for its Original Recipe fried poulet. which is made with the secret blend of 11 herbs and spices. Great savoring poulet has become synonymous with KFC. In fact. KFC Malaysia has developed a typical Malayan personality of its ain.
Mercantile establishment: 445 mercantile establishments in Malaya
Strength: KFC was the first concatenation to come in fast nutrient industry merely before McDonald’s with the “secret recipe” initial place replacing scheme. Original Recipe fried poulet. which is made with the secret blend of 11 herbs and spices. Kentucky Nuggets is one of KFC’s successes.
Merchandise scope: Kentucky Fried Chicken. Roasted Twister. Burgers ( fish & A ; chicken ) . side orders ( Kentucky Nuggets. Cheesy Wedges. merriment french friess. Tangy coleslaw. Whipped murphy & A ; etc ) . sweets ( egg tarts & A ; jelly ice pick ) . kid’s repast. drinks
6. 1. 3 Burger King
In December 1997. BURGER KING returns to Malaysia with a different direction group that operates under a new franchisee i. e. Cosmo Restaurants Sdn. Bhd. The first eating house was located at Overhead Bridge Sg. Buloh. It was officiated by our former Prime Minister i. e. Y. A. B Tun Dr. Mahathir Mohamad. There are presently. 3 franchise holders in Malaysia. The largest operating eating house is managed by Cosmo Restaurants Sdn. Bhd. While mercantile establishments located in KLIA are under the direction of Dewina Hosts Sdn. Bhd. mercantile establishments in Sabah are operated by another franchisee. Populating Bread Sdn. Bhd. The current construct in BURGER KING caters for today’s client demand for the trendy. modern yet tranquil.
BURGER KING caters to clients who love great savoring Burgers. their manner.
Mercantile establishments: 22 mercantile establishments in Malaya
Strength: Brand internationally founded on customers’ penchant for Burger King flame-grilled Burgers and the company’s committedness to quality. invention and distinction. Burger King serves a batch of Burgers that is typically non available in other fast nutrient eating house. Some of the illustrations are. BK Mushroom Swiss which serves beef cake and topped with mushroom sauteed sauce. Grilled Chicken Burger which is prepared by grilling the
poulet cake and others. Most of the Burgers prepared in Burger King are cooked by decently grilling them over fire.
Merchandise Scope: Warren burgers ( beef. fish & A ; chicken ) . side orders ( onion rings. poulet stamps. french friess & A ; etc ) . dainties ( pie. sundae’s & A ; ice picks ) . kid’s repast. drinks 6. 2 Indirect Rivals
6. 2. 1 Pizza Hut
Pizza Hut is the first pizza eating house concatenation in Malaysia. KFC Holdings ( Malaysia ) Bhd. an associate of QSR Group. acquired control of Pizza Hut Malaysia in 1996. In 2002. Pizza Hut Malaysia was transformed from a local QSR company into an international operator with the acquisition of Pizza Hut Singapore. Having a delightful mix of alimentary Italian-American culinary art that includes the world’s front-runner pan pizza and other delicious dishes. Pizza Hut offers a cozy. friendly atmosphere in which to loosen up. unwind and have a great clip with household or friends. Pizza Hut Malaysia’s success has been due to inventive and advanced thought in continuously developing. selling and advancing new pizza merchandises with alone and typical spirit. gustatory sensation. manner and entreaty. Consistent debuts of assorted merchandises and publicities throughout the old ages have helped drive system broad gross revenues and reinforced the chain’s repute for ‘serving the best pizzas under one roof’ .
Mercantile establishments: 210 mercantile establishments in Malaya
Strength: First pizza eating house concatenation in Malaysia. advancing new pizza merchandises with alone and typical spirit. gustatory sensation. manner and entreaty. “Serving the best pizzas under one roof”
Merchandise scope: Appetizers ( Smoked Deli Wings. Cheese Baked Meatballs ( Beef and poulet ) . Garlic Bread. Favourite Platter. Gallic Fries. Salad. Soup & A ; etc ) . sandwiches. Western front-runner. Pasta. Rice ( Grilled Chicken Baked rice. Tempura Prawn Garlic rice ) . sweets ( Chocolate Volcano. Single
Sensation. Double Delight. Triple Pleasure ) .
6. 2. 2 Kenny Rogers Roasters
Kenny Rogers ROASTERS was originally set up by popular Country and Western vocalist. Kenny Rogers. and former Governor of the province of Kentucky. John Y Brown Jr. . in 1991. Sing an chance to supply healthy and delightful nutrient in a eating house environment. Kenny Rogers ROASTERS opened its first eating house in Coral Spring. Florida in August of 1991. Berjaya Roasters ( M ) Sdn. Bhd. is the franchise holder for Kenny Rogers ROASTERS ( “KRR” ) in Malaysia. The company is a entirely owned subordinate of Berjaya Group Berhad and was incorporated in 1994. Kenny Rogers ROASTERS is a mid-casual dining eating house with joint poulet as its chief nucleus point complemented by a rich assortment of hot and cold side dishes. This is made up of Kenny’s celebrated home-made gems. jacket murphies. vegetable salads. pasta. soups. sweets and drinks served in a friendly and comfy environment.
Mercantile establishments: 77 mercantile establishments in Malaya
Strength: To advance healthy offerings. Less Fat. Less Salt. Less Calories.
Merchandise scope: Salad ( Roaster poulet salad. Caeser salad. round-up platter & A ; etc ) . Sandwiches ( Sunshine sandwiches toast. authoritative poulet sandwich. Rockie’s bowl & A ; etc ) . Kenny’s Chicken Meals. Kenny Home-made gems. sweets ( chocolate oasis. muffin pigboat. jelly sundae & A ; etc ) .
6. 2. 3 Popeyes Louisiana Kitchen
Popeyes narrative began in 1972. when Al Copeland opened a quick-service eating house called “Chicken on the tally. ” The eating house served traditional mild fried poulet to the folks in the little New Orleans suburb of Arabi. Popeyes opened its five-hundredth eating house. seting the trade name on equal terms with national rivals. In a countrywide gustatory sensation trial. Popeyes beat Church’s Chicken and KFC. “America’s Fried Chicken Champ – The Spicy gustatory sensation That Can’t Be Beat. ” Popeyes opened the first franchise in Malaysia at 2001. It continuously expanded the mercantile establishments in Malaysia. Popeyes would wish to take this chance to convey the exhilaration of Louisiana to fellow Malaysians by sating their gustatory sensation with the spicy Louisiana gustatory sensation in Malaysia. Popeyes besides serves its celebrated signature Bonafide poulet marinated in Louisiana Seasonings. hand-battered and made fresh. in which frequenters get to take between Mild or Spicy.
Mercantile establishments: 9 mercantile establishments in Malaya
Strength: A piece of Louisiana in every individual repast! Their Popeyes bill of fare points come with a particular flair of Southern manner readying and cooking all their ain.
Merchandise scope: Bonafide Chicken. Tenders ( Fish Bites. Pepper nuggets ) . Chicken & A ; Seafood jazz band. Sandwiches ( Chicken & A ; Fish ) . Louisiana Leaux. Family & A ; Kids’ Meals. Sides ( Mashed murphy. Cajun Fries. Coleslaw. Corn. Biscuits ) . Desserts. Beverage. Chapter 7 Swot Analysia
7. 1 Strength
– Arguably A & A ; W is the first fast nutrient eating house originated in the United States in 1919.
– The A & A ; W franchise was brought into Malaya in 1963 by Mr and Mrs Lie Boff from USA. A & A ; W Malaysia has entered The Malaysia Book of Records as the first franchise eating house in Malaysia.
– A & A ; W opened their first mercantile establishment in Jalan Tuanku Abdul Rahman in Malaysia. A & A ; W besides became the first Drive-in eating house in Petaling Jaya in approaching 1965.
– A & A ; W mascot. The Great Root Bear and their corporate orange colour stated in people’s head.
– A trade name differentiates from other rivals with the different bill of fare. It serves as “American typical fast food” with assortment bill of fare of Burgers and onion french friess. every bit good as hot Canis familiariss and their signature “A & A ; W Root Beer”
7. 2 Failing
– A & A ; W is shuting down 24 mercantile establishments in Malaysia due to the jobs or relocated or shut down mercantile establishments that cost its lost net income because location is non strategic or rented fee is excessively expensive. Currently A & A ; W merely have 19 mercantile establishments in countrywide. Compare to the rivals. A & A ; W is sing less mercantile establishments.
– A & A ; W has non advertised extensively in Malaysia. Peoples couldn’t happen the A & A ; W latest publicity about. but the rivals have strong advertise in anyplace caused the people will about bury A & A ; W bing and lost its popularity in the market.
– A & A ; W need to better their service & A ; nutrient quality in order to function the nutrient on clip and do certain the nutrient quality is fresh.
– A & A ; W is somewhat pricing higher than their rivals. A & A ; W is holding a Sen Saver tiffin set. but is pricing from Rm4. included with the charge of drinks and service revenue enhancement. it cost around Rm10. For a usually pupil or worker which income is non more than Rm500. this will do them heavy disbursals. Somehow they might take to travel for mamak stall instead than fast nutrient eating house.
– A & A ; W barely updating their web site and societal web. illustration like A & A ; W ne’er change their website information about their shutting down mercantile establishments. when consumers check the information in web site. it still stated the old/ shuting mercantile establishments in their web site. this will confounding the consumers about the mercantile establishments location.
7. 3 Opportunity
– A & A ; W can see holding sensible rescuer tiffin dainty repast to aim in immature 8teenagers which allow them to hold cheaper repast set with nutrient quality but in clip can salvage their budget.
– A & A ; W can be after to hold more Festival Promotion ( Chinese New Year. Ramadhan dinner and etc ) to pull another mark market which likes household to hold their Ramadhan open dinner in A & A ; W.
– Open new mercantile establishments in proper location with parking and drive-thru services in shared installations. illustration in gasoline station or convenience shop.
– Currently or within in a twelvemonth. A & A ; W can comes out with an thought of let go ofing collectables for any approaching month. Example like in a continuance clip. A & A ; W can comes out with a new set repast with the collectables gift but this is available in limited clip merely.
– A & A ; W should set more attempt on updating latest intelligence to the market to let the consumers gets to cognize follow their updates on clip to clip. Examples like updating their web site and societal web. ever concern about consumer’s feedback and bettering all the times.
– A & A ; W have to beef up in advertizement or commercial. they need to publicize their merchandises or trade name image sagely to avoid consumers bury about their existing in the market due to the strong rivals in the market.
– A & A ; W can corporate with some large event. like “Running Day” or sing to orphanage to increase promotion in market.
7. 4 Dainties
– Fast nutrient eating house in progressively quickly in the market. There are tonss of others fast nutrient eating house rivals are viing with A & A ; W.
– The research workers concluded that holding fast nutrient will increase a person’s hazard of wellness ( weight addition and fleshiness ) .
– Expensive fast nutrient restaurant’s rented fee dearly-won in spread outing franchise in everyplace. Economicss crisis. fast nutrient eating house concatenation alteration in
attack of taking in approaching old ages. Chapter 8 Strategic Target Audience
8. 1 Proposed Primary Target Audience
Demographic
Age: 18 to 23 old ages old Gender: Male and Female
Education: Secondary. undergraduate and graduate student
Occupation: Students
Income Scope: RM400 – RM800
Allowance: RM200 – RM500
Race & A ; Ethnicity: All races
Geographic Location: Urban
Physiographic
Percept: Consumers who want something in a short clip without waiting for long. seek for mercenary. image visual aspect. societal consciousness. high quality nutrient and services.
Learning: Newspaper. societal web. magazines. web logs. friends.
Motivation & A ; Needs: Good service. experience the delightful and satisfaction of nutrient while enjoy the environment in the eating house.
Attitude and Personality: Loyalty. value for clip. trade name and gustatory sensation witting
Life style: Workaholic/ busy and passion with their work with standard society who cares of being together with household and friends
8. 2 Proposed Secondary Target Audience
Demographic
Age: 24 to 28 old ages old
Gender: Male and Female
Education: Undergraduate and graduate student
Occupation: Working grownups
Income Scope: RM1000 – RM2500
Allowance: RM500 – RM1500
Race & A ; Ethnicity: All races
Geographic Location: Urban
Physiographic
Percept: Consumers who want something in a short clip without waiting for long. seek for mercenary. image visual aspect. societal consciousness. high quality nutrient and services.
Learning: Newspaper. societal web. magazines. web logs. friends.
Motivation & A ; Needs: Good service. experience the delightful and satisfaction of nutrient while enjoy the environment in the eating house.
Attitude and Personality: Loyalty. value for clip. trade name and gustatory sensation witting
Life style: Workaholic/ busy and passion with their work with standard
society who cares of being together with household and friends Chapter 9 Research Development
9. 1 Marketplace Research
9. 2 Market observation
An observation had done in A & A ; W get downing from 12pm until 3pm. From the observation. I found that bulk of the clients are in Malay race and in scope of 18-35 old ages old. Most of them are household or in a group of pupils. In interim. I found there are tonss of workers who visit to A & A ; W in lunch hr.
9. 3 Online Survey Analysis
The online study was conducted from 13th to 15th of July 2012. with a sum of 50 participants. The intent of this study is to look into on the consumer perceptual experience on fast nutrient eating house and the consciousness towards A & A ; W.
Question 1
What is your gender?
Question 2
What is your age group?
Question 3
What is your race?
Question 4
How much is your income/ salary per month?
Most of the respondents are pupils. their basic income/ wage is non more Rm1500. Overall coverage income is in between Rm500 to Rm1500.
Question 5
How frequently do you see to fast nutrient eating house?
This inquiry is to look into on how frequently people visit to fast nutrient eating house. The consequence showed that 21 of the respondents usually visit to fast nutrient eating house in 2-3 times in a hebdomad. While there are 15 of the respondents visit to fast nutrient eating house in one time a month. Merely 1 respondent ne’er visits to fast nutrient eating house. 2 respondents visit fast nutrient eating house in mundane and another 2 respondent visit fast nutrient eating house 4-5 times in a hebdomad.
Question 6
Which fast nutrient eating house usually you visit to?
There are 44 of the respondents usually visit to McDonald’s. While there are 5 respondents choose to see KFC. Merely 1 respondent goes for Pizza Hut. Other option is Carl’s Jr. The other fast nutrient eating house like Burger King. Popeyes. Subway & A ; A & A ; W is non the major pick for the 50 respondents.
Question 7
Why you prefer that? ( Refer back to Question 6 )
26 of respondents think that they prefer the fast nutrient eating house they choose because of their publicity and cheaper ( value set repast ) . Because nowadays people want to salvage budgets for repast set. somehow the fast nutrient eating house is holding the value set nutrient and drinks would be no more than Rm10. 7 respondents think that is faster and convenience to salvage their clip like queue up or waiting for seats. Another 7 respondents prefer the fast nutrient eating house usually they visit to because of their assortment pick of nutrient. some people would prefer for Burgers but some would take for other nutrient. So if the fast nutrient eating house is holding assortment picks of nutrient. this maybe is the ground for them to see in frequently. 4 respondents think that the services are good. so they would instead take to travel back the fast nutrient eating house. 4 respondents choose no ground. While another 2 respondents prefer the fast nutrient eating house due to the accessible wireless local area network provided.
Question 8
Are you cognizant of A & A ; W?
This inquiry is to happen out the consciousness of people about A & A ; W. Because nowadays the fast nutrient industry is turning quickly. mention back to Question 6. most of the respondents are sing to McDonald’s. KFC. Pizza Hut but non A & A ; W. The saloon shows out of 50 respondents. 26 of respondents are mean about A & A ; W. 12 respondents are above norm about A & A ; W. While 5 respondents are cognizing first-class about A & A ; W. Meanwhile 6 respondents are above norm about A & A ; W. Merely 1 respondent doesn’t know about A & A ; W.
Question 9
Make you retrieve A & A ; W logo?
This inquiry is to concern either the respondents remember the A & A ; W logo or non. Without demoing the A & A ; W logo. 75 % of the respondents remembered A & A ; W logo. but 17 % non certain and 8 % can’t retrieve the A & A ; W logo.
Question 10
How you rate for A & A ; W nutrient?
Other than the consciousness of A & A ; W. this inquiry is to concentrate at A & A ; W nutrient rate. 30 respondents think the A & A ; W nutrient is mean. 10 respondents think is above norm. 6 respondents vote for below norm and 4 respondents think A & A ; W nutrient are hapless.
Question 11
What is your favorite nutrient in A & A ; W?
After they rate for A & A ; W nutrient. this inquiry is to look into what is the respondents favourite nutrient in A & A ; W. 32 respondents voted for Root Beer Float. 9 respondents choose for onion rings. 3 respondents go for Burgers. another 3 respondents choose hot dogs. 2 for Gallic french friess. each 1 respondent choose waffle and fried poulet.
Question 12
How long have you been to A & A ; W since last visit?
This inquiry is to happen out how long the respondents been to A & A ; W since their last visit. 34 respondents been to A & A ; W within 3 month clip. 2 respondents been to A & A ; W in within this month. Merely 1 respondent went travel A & A ; W in this hebdomad clip. Others 13 respondents is more than 3 month ne’er go to A & A ; W.
Question 13
What issue do you believe that is halting you from traveling to A & A ; W?
From the Question 12. an mean per centum is demoing that most of the people ne’er visit to A & A ; W more than 3 month. What issue is halting them from traveling to A & A ; W? 13 respondents think that A & A ; W is deficiency of advertisement. people do non cognize their latest publicity or acquire their update from A & A ; W. 12 respondents already bury their bing. 9 respondents choose for strong rivals. 5 respondents dislike their nutrient. 3 respondents think that A & A ; W is more expensive than other fast nutrient eating house and 2 respondents non willing to travel A & A ; W because of their bad services. Meanwhile 7 respondents choose others option like less mercantile establishment. the respondents can’t find the A & A ; W mercantile establishments nearby their topographic point.
Question 14
Are you cognizant of your preferred fast nutrient eating house promotional? Such as value tiffin or value dinner?
This inquiry is to happen out either the respondents will follow or aware about their preferred fast nutrient eating house update like promotional or non. 85 % respondents go for Yes and 15 % go for No.
Question 15
How did you detect about that?
This inquiry is to happen out how the respondents get the update from their preferred fast nutrient eating house update. 16 respondents will follow their Facebook/ Twitter updates. 13 respondents get the update from their friend and household. word of oral cavity and societal web and web log reappraisals are more effectual. 11 respondents get the updates from newspaper. magazines. circular and etc. 7 respondents watch Television advertizement to acquire the updates.
Question 16
Will you prefer the fast nutrient eating house to supply Delivery/ Drive thru services for you?
Question 17
Why? ( Refer back to Question 17 )
Most of the respondents prefer to hold bringing services because is convenience and can salvage clip. respondents no demand thrust or waiting line in to purchase the nutrient.
Question 18
Make you cognize where is the nearest A & A ; W to your house/ working country?
48 % of the respondents know where is the nearest A & A ; W to their house/ working country. 31 % respondents is replying No. they don’t know the A & A ; W outlets nearby to their house/ working country. While 21 % is non certain about the A & A ; W mercantile establishments.
Question 19
What is your remark about A & A ; W?
Pick up some of the respondents remarks about A & A ; W.
– A & A ; W need to regenerate the nutrient point. put up the publicity. alter the environment of the eating house
– Hopefully A & A ; W can better on their advertisement and selling scheme so that the populace can retrieve them.
– Lack of attempt in advertisement. Their advertisement is non every bit strong as McD or KFC. In fact. I don’t think they advertise at all anyplace. It’s difficult to happen A & A ; W compared to McD which is located about everyplace. Even their eating houses are sometimes non every bit attractive as some other fast nutrient eating houses. They need to be more adaptable and attractive expressions for their eating house in order to pull clients.
– Maybe A & A ; W can better the clients services. put up more publicity. or verifiers to advance their nutrients. Ad is besides really of import. do peoples aware of it.
– Price somewhat higher compared to other trade name. Bad service.
– Not outstanding plenty comparison to KFC and MCD
– A & A ; W is non bad though. merely their rivals are much more powerful and more efficient & A ; originative business-minded. so A & A ; W have to pick up. that’s it.
– A & A ; W is a nice nutrient mercantile establishment. nevertheless I don’t see a batch of them near my
abode. therefore I go to other mercantile establishments more frequently. I would besides wish it if they improved their bill of fare. and add more variety/improvement of Burgers. I besides notice that I don’t see advertisement about them really frequently.
– I love their root beer. onion rings and Burgers. Besides that. I besides like their logo. it brings me childhood memories. Seriously. what happen to A & A ; W?
– A & A ; W can supply more valuable jazz band set.
– A & A ; W need to add more publicity and assortment on their bill of fare
Chapter 10 Precedent Studies
10. 1 Ad Scheme
10. 2 Precedent Surveies
Chapter 11 Mention
11 Mentions
– RM93mil program to spread out A & A ; W concatenation in Malaysia and Thailand
hypertext transfer protocol: //biz. thestar. com. my/news/story. asp? file=/2009/2/4/business/3176724 & A ; sec=business – KUB to sell A & A ; W Thailand. cut down interest in A & A ; W Malaysia
hypertext transfer protocol: //www. thesundaily. my/news/413832
– KUB streamlining fast nutrient A & A ; W concern
hypertext transfer protocol: //www. themalaysianinsider. com/business/article/kub-streamlining-fast-food-aw-business/
– A & A ; W Official Website
hypertext transfer protocol: //www. rootbeer. com. my/
– McDonald’s Webiste
hypertext transfer protocol: //www. mcdonalds. com. my/
– Burger King’s Website
hypertext transfer protocol: //www. burgerking. com. my/
– Pizza Hut’s Website
hypertext transfer protocol: //www. pizzahut. com. my/
– Kenny’s Roger Roasters’s Website
hypertext transfer protocol: //www. krr. com. my/v3/index. php
Chapter 12 Questionaire
12. 1 Questionnaire
Fast Food Restaurant in Malaysia
Beloved Participants. Hi. I am a pupil from Multimedia University ( MMU ) . Bachelor of Creative Multimedia. and Advertising Design. Currently. I am carry oning a study for my concluding twelvemonth undertaking. Kindly complete the undermentioned questionnaire signifier ; all the input and feedback on this survey are extremely appreciated and much needed for my research. The information gathered will be unbroken private and confidential. Thank you for your co-operation and part by passing your cherished clip in make fulling up this questionnaire. * Required
Question 1: What is your gender?
Os Male
Os Female
Question 2: What is your age group?
o 18-22
o 23-27
o 28-32
o 32 and above
Question 3: What is your race?
o Chinese
O Malay
O Indian
O Others
Question 4: How much is your income/ salary per month?
o Below Rm500
o Rm500-Rm1500
o Rm1500-Rm2500
O Rm2500 and above
Question 5: How frequently do you see to fast nutrient eating house?
O Everyday
o 2-3 times a hebdomad
o 4-5 times a hebdomad
O Once a month
O Never
Question 6: Which fast nutrient eating house usually you visit to?
O McDonald’s
o A & A ; W
o Pizza Hut
O KFC
o Subway
o Burger King
o Popeyes
Question 7: Why you prefer that? ( Refer back to Question 6 )
o Variety picks of nutrient
o Their services
O Promotion & A ; cheaper ( Example: value tiffin )
O Faster and convenience
o Their environment ( air conditioner )
o No ground
Question 8: Are you cognizant of A & A ; W?
o Yes
O No
Question 9: Make you retrieve A & A ; W logo?
o Yes
O No
o Not Certain
Question 10: How you rate for A & A ; W nutrient?
Question 11: What is your favorite nutrient in A & A ; W?
o Onion Rings
O Warren burgers
o Root Beer Float
o Hotdogs
O Waffle
O Ice Cream
o Fried Chicken
o Gallic french friess
O Others
Question 12: How long have you been to A & A ; W since last visit?
O This hebdomad
O Last hebdomad
o Within this month
O Within 3 month ago
O Never been to A & A ; W
Question 13: What publish do you believe that is halting you from traveling to A & A ; W?
o Forget their being
o Bad services
Os Dislike their nutrient bill of fare
O Strong rivals
o Lack of advertisement
o Expensive
O Others
Question 14: Are you cognizant of your preferred fast nutrient eating house promotional? ( Example: value tiffin or value dinner? )
o Yes
O No
Question 15: How did you detect about that?
o Follow their Facebook/ Twitter updates
o Newspapers. magazines. circular and etc
o Radio advertizement
o Television advertizement
o Heard from friends and household
O Others
Question 16: Will you prefer the fast nutrient eating house to supply Delivery/ Drive thru services for you? o Yes
O No
Question 17: Why? ( Refer back to Question 17 )
Question 18: Make you cognize where is the nearest A & A ; W to your house/ working country?
o Yes
O No
Question 19: What is your remark about A & A ; W?
