In the last 3 or 4 old ages. many schools in the UAE started selling debris nutrient and fast nutrient to the pupils. Junk nutrient and fast nutrient is known for doing fleshiness among people all around the universe. As Dubai Health Authority ( DHA ) public relation bureau we will seek to raise consciousness about the harmful effects of debris nutrient and fast nutrient on people particularly the pupils who still in schools. and why debris nutrient and fast nutrient should should be banned in schools across the UAE. Dubai Health Authority ( DHA ) . was created in June 2007. The DHA purposes to supply a valuable. accessible. and incorporate wellness attention system to protect the public wellness.

Its mission is to vouch entree to wellness services. progress and go on the quality of these services. better the wellness position of subjects. visitants and occupants. professional wellness sector. Harmonizing to an article entitled “A weighty concern: fleshiness and fast nutrient in Dubai. ” The metropolis fast altering life styles have accompanied it with the gap of many new eating houses. and particularly the fast nutrient eating houses. because the people are taking to hold a nice and delightful repast in a minute and with inexpensive monetary value. this wont had transformed to their kids. And so this besides had made some schools in UAE start selling them disregarding the harmful effects of them on the pupils. ( Faust 2012 )

Furthermore. the first measure that will be taken is that we will get down be aftering our organisation ends and aims. Second. we will place our mark audiences and their demographics and cognize more about their backgrounds. Third. we will get down researching about the job and seek to happen solutions for it. Fourth. we will get down be aftering the tools and the tactics that we will be utilizing ; for illustration: how many intelligence releases we will be utilizing through the twelvemonth. the media outreach tactic: seeking to advance our organisation in many types of media. Fifth. we will get down doing a instance survey about the job ; we will utilize the web. newspapers. books. magazines etc. . . and seek to cognize more about the job. In add-on. we will be making web logs and fall in societal webs to advance our PR organisation more. Furthermore. we will get down our communicating program with:

1- Explaining the organisation to the public by: managing imperativeness releases all around the UAE to acquire the people know about our organisation. Additionally we will administer booklets in the schools and to do our organisation more known. Additionally. we will fall in the societal networking sites to pass on with the public widely. Besides. we will make a web site that contains all the information that we want the people to cognize about our organisation and how does it work.

2- We will place our mark audience: who do we desire to direct the message to. Our mark audiences the Ministry of Education. and the schools around the UAE that sell debris nutrient and fast nutrient.

3- The methods for directing the messages: we will seek to hold media contacts all around the UAE for illustration: we will distribute our message through the telecasting plans. and besides through advertisement our message in newspapers. magazines. etc. … .

Furthermore. we will mensurate the success of our communicating program by: 1- Count down how many imperativeness releases. intelligence releases. articles in magazines. on-line articles are produced in a given clip. 2- Measurements of how much did our message succeeded. did the populace respond positively to the organization’s message. 3- Conducting regular studies to mensurate the effectivity of our organisation. 4- Monitoring how many people are collaborating with the organisation. We will see how many people are pass oning with the organisation through the societal media for illustration: chirrup. Facebook. Post information online about our organisation and supervise how many people are sing our web site or web log. And let the populace to do remarks about our organisation.

Harmonizing to an article entitled “Crisis Communication Plan: A PR Blue Print. ” . There are some stairss can be taken if the communicating program fails:

1- Establish a communicating crisis squad: this squad is of import to place what actions should be taken. The occupation of the squad primary is to place the program actions and happen a interpreter. 2- Try to cognize more about what caused the communicating program to neglect. List some illustrations that may lend to the weakness of the communicating program. and seek to repair them. Ignoring the state of affairs will merely do things worse. 3- One interpreter will stand for the organisation. we will seek to do official statements and leting the ask media to inquire inquiries about the state of affairs if possible. ( Freeo. 2012 ) Furthermore. this assignment made me larn more about how to do an effectual public relation message. Additionally. after composing this study. I feel that makes me an expert in managing public relation program and how to manage the program if it fails. Besides. it gave me more information about managing any public relation organisation messages in general.