Hung Fook Tong ( HFT ) founded in 1986 and more than 120 shops in China and HK. HFT turned traditional herbal tea store into a modern and advanced endeavor over the old ages which have over 100 merchandises. including herbal gelatins. herbal tea. homemade soups. and preservative-free healthy drinks. An invention that helped both the popularity and the portability of herbal tea. they have more than 3000 retail points across the district. including supermarkets. convenience stores. schools and eating houses.
Kung Wo Tong ( KWT ) was established in 1904 by an imperial doctor in the Qing Dynasty. there are entire 10 shops in HK and 1 in China. The shops located along a chief street and keeps antique herbal drinks stores in typical sized with limited even no ornament over hundred old ages. Most of stores sell four to six sorts of herbal drinks. but the herbal gelatin is one basic that rarely miss the list. They keeps tradition manner and concentrate more on the wellness benefits instead than its gustatory sensation.
HealthWorks ( HW ) started as a traditional Chinese herbal tea store in 1989 and decided to overhaul the company in 2000 in order to follow their planetary enlargement program. HW usage modern engineerings involves in develop. green goods and administer an array of traditional Chinese natural alimentary productions including herbal soup. herbal tea. medicative tea. herbal jelly and other Chinese medicative diet. There are 22 stores which chiefly at MTR Stationss with voguish ornament and more than 1500 point of gross revenues administering ready-to-drinks herbal tea in assorted supermarkets and convenient shops
Compare to HTT. client respect KWT is more traditional and believe the merchandises have more medical map while HFT and HW are trendy and supply wellness addendum goods. So. clients who go to HTT and KWT will be the local people who believe traditional herbal benefits. chiefly the grownup and aged. The clients who go to HFT and HW will be younger age clients with wellness witting and even tourers.
HTT lost the competitory progresss to HFT on merchandise scope and market coverage due to HFT make a good occupation at distribution scheme which has tonss of merchandises and big distribution channels. HFT besides use monetary value scheme to put their monetary value is the lower among these rival. these progresss make HFT go the biggest herbal tea group in HK harmonizing to study by AC Nelson.
HTT usage location scheme and stigmatization scheme better than other rivals who have many concatenation narratives and strong image. so HTT have competitory progresss on gross revenues web. figure of concatenation shops and client trueness.
