SWOT analysis shows strengths. failings. chances and menaces. This sample SWOT analysis for David Jones can supply a competitory advantage.

Strengths

Real Estate is A Strength of David Jones ( Has over 200 retail shops in France and Luxembourg ) – David Jones

Unique Products – David Jones

Brand Name – David Jones ( since 1838 )

Domestic Market

Shop locations as Low hazard and high value locations

Failings

-competitive market ( Mayer. Woolworths. Coles Group. Wesfarmers )

-investments in research and development

Limited planetary incursion

Opportunities

-income degree is at a changeless addition

-venture capital

-new merchandises and services

-new acquisitions

-growing demand

Menaces
-global economic system

-tax alterations

-unexpected jobs

-growing competition and lower profitableness

SWOT Analysis

Strength
1. Strong domestic presence in Australian market in manner. electricity and nutrient merchandises
2. Assortment of merchandises offered
3. Shop locations as Low hazard and high value locations
4. Has over 200 retail shops in France and Luxembourg

Failing
1. Due to many options available. trade name shift is high and low trade name trueness
2. Limited planetary incursion

Opportunity
1. Entering into pharmaceutical concern
2. Leveraging on trade name name David Jones to come in into other merchandise line extension

Menaces
1. Increasing domestic competition as new trade names coming invariably
2. High trade name shift by clients agencies limited trade name trueness