“SWOT is an acronym for the internal Strengths and Weaknesses of a house and the environmental Opportunities and Threats facing that house. SWOT analysis is a widely used technique through which directors create a speedy overview of a company’s strategic state of affairs. The technique is based on the premise that an effectual scheme derives from a sound “fit” between a firm’s internal resources ( strengths and failings ) and its external state of affairs ( chances and menaces ) . A good tantrum maximizes a firm’s strengths and chances and minimizes its failings and menaces. Accurately applied. this simple premise has powerful deductions for the design of a successful scheme. ”

Nestle
Nestle is the largest nutrient and drink company in the universe. The group’s merchandises include drinks. milk based merchandises. ice picks. prepared dishes. and pharmaceutical merchandises. Nestle chiefly operates in Europe. the Americas. Asia. Oceania and Africa. The group is headquartered in Vevey. Switzerland and employs 283. 000 people.

Nestle SWOT Analysis Strengths. Weaknesses. Opportunities and Threats ( SWOT ) Location of Factor

Type OF FACTOR
Favorable Internal Strengths Unfavorable Weaknesses Ability to leverage

Increasing strong trade name name to cases of merchandise generate gross revenues recalls haltering Ability to custom-make trade name equity merchandises to the local market conditions
Strong planetary operations with diversified gross base

Research and development capablenesss