Governments have encourage industrial agriculture and non-organic meat production to better the harvest output and grosss. However. surveies have shown the side effects and wellness jeopardies of industrial agriculture and meat processing. A distinguishable cultivation of a health-conscious civilization became evident as clip goes by which resulted to an addition in gross revenues of organic veggies and meat in the universe. Hence. the gross revenues and selling of organic merchandises is influenced by the civilization or tendency that exist in the market.
Moslems are known for dependably staying with their spiritual beliefs and patterns. When it comes in meat. Muslims merely consume meat from slaughtered animate beings through the Halal manner.
Three times more blood is pumped out of Halal-slaughtered animate beings than those butchered in non-Halal manner. Hence. lesser toxins are consumed by Muslims since most toxins are stored in the blood. With the debut of organic facet. an animate being is non pumped with antibiotics and endocrines or additives that would increase the toxicity its blood. Hence. Moslems are drawn to organic meat because of its disposition towards their spiritual belief in meat intake thereby making an outward consequence to the gross revenues and selling of organic meat.
Language is a manner of communicating of ideas. messages and feelings. In the planetary market. one barrier that must crossed by companies to make out to their market is linguistic communication. Without the right tools and schemes to traverse this barrier. marketing a merchandise will be hard. A Firm must happen a manner to pass on and present a merchandise in a linguistic communication known by its market. otherwise. consciousness and acknowledgment of the merchandise will non be achieved. This does non use in the organic meat industry entirely but to all industries and concerns.
Marketing have evolved with engineering through the old ages and e-commerce was introduced and adopted by most concerns. The worldwide web has a broader range and the interaction with the client is direct. In marketing organic meat merchandises. e-commerce is the best manner to make out to its clients straight. It is besides the cheapest manner to market and advance a merchandise.
Longcloud should develop its web site in languages other than English to traverse the communicating barrier that linguistic communication created. If Longcloud develops a website with different linguistic communications. the range of its handiness and comprehension will be broader and more comprehensive. It will open the Gatess for the development of new markets in different states. Furthermore. with this strategic project. the company will be globally competitory and accessible. The power of information engineering can advance and increase the gross revenues and distribution of organic meat worldwide.
In taking the linguistic communications to interpret and include in the web site. there are several facets to see and these are the chances. range and mark market definition. The company’s web site must be available in Arabic. Chinese ( Mandarin ) . Gallic and Spanish linguistic communications. Most Muslims speak Arabic and it was clearly identified that Muslims are one Longcloud’s mark markets and about 150 million people speak this linguistic communication.
Chinese. specifically. Mandarin linguistic communication should besides be available to make 1365 million people who have developed a fancy for organic meat merchandises. Furthermore. the growing of the organic meat industry in French-speaking states like France. Canada. North Africa and Switzerland should besides be considered. 23 % of the current Internet users are from Europe which include some of these states. Although merely 2 % can be accounted for the Spanish-speaking Internet users. a considerable mark market was defined and identified in the Latin America.
There several menaces and disadvantages that must besides be considered in doing the web site available in different linguistic communications like the uneven per centums of the mark market with Internet entree. However. with the growing of engineering. many states have relied in the usage of Internet and it has become a family demand. Furthermore. although some people are accustomed to utilizing English for carry oning concern. it must besides be noted that. English literacy merely accounts for approximately 50 % portion globally. Software complexnesss must besides be considered. nevertheless. package ascents and development are done continuously to turn to these jobs.
