Newport World Essay, Research Paper

Newport World Today, coffin nail advertizements by and large target a specific consumer with flashyadvertisements and seek to set up a repute with them at a immature age to guarantee themof a life long consumer of their coffin nails. Cigarette advertizers try to laud theirproduct with a assortment of marketing strategies that tap into the human demand of credence, they do non care if they are selling a fume filled decease to kids, but if theiradvertisements are increasing gross revenues. Advertisers have the demand to demo their merchandise in apositive manner. The packaging colour entirely could be the make up one’s minding factor in a sale. Withthe competition of today s market, a maker needs every advantage possible. Ads are responsible to do their merchandise look to be an indispensable portion of life, that the possible consumer ne’er realized they were losing. A perfect illustration of this is a Newport coffin nail advertizement featured in theSeptember issue of Maxim magazine. The ad uses bright colourss, like green and orange, tograb your attending. The usage of bright colourss ensures, that you will non lose theiradvertisement while tossing through a magazine. The advertizement shows people intheir mid-twentiess to mid-thirtiess, dancing and holding a good clip. The intent of theiradvertisement is to catch your attending in a disconnected second. Using bright colourss andattractive people, they can carry through this with easiness. The lone job with this is thatevery other ad is seeking the same selling scheme. The usage of these same schemes, require every advertizer to seek and put their merchandise apart. Everyone in the Newport advertizement appears to be healthy and attractive. Newport does non desire to tie in their merchandise with coughing, malignant neoplastic disease prone cigarettesmokers. It besides doesn T allow the consumer to smell what they will stink of, or showyou a smiling oral cavity of pitch stained teeth. It s the advertizer s occupation to paint a fairytalescene, where everyone has a great clip smoking Newport coffin nails. The chief point theNewport advertizement is seeking to acquire across, is that if you smoke Newport coffin nails youwill be become popular.The theoretical accounts in this fairytale advertizement, do non do you believe of a cancerplagued lung or pharynx. The ad would non be excessively successful if they did. Alternatively, thepeople in the ad are in Newport universe, where the party ne’er stops. It s full of attractivepeople holding a great clip, and reads at the top, Be portion of it. Smoking their cigarettesis like a ticket to sit the popularity train. This is your opportunity to be free of jobs thatfloat off like the fume from your coffin nails. The Newport coffin nail company is really making the consumer a favour by selling their product.The ad does clearly province that you must be of a certain age to utilize their merchandise. Inreality, they are appealing to the younger crowd in a assortment of ways. Exposing matureyoung people who are popular and merriment, sends a message that this is what it takes to bepart of this society. This Newport advertizement is exercising negative equal force per unit area, evenwithout the equals being present to speak these possible tobacco users into it. This isaccomplished by giving a kid the sense that the people in this advertizement could besoon be their friends, and they could be portion of this popular group, if they smoke Newportcigarettes.Cigarette advertizements have long been accused of seeking to appeal to bush leagues, their advertizements have included everything from a cowpuncher to a sketch camel. Inusing a sketch in their advertisement, it clearly shows their purposes towards bush leagues asconsumers. The job is, where should the authorities measure in, and to what extent? Itis morally incorrect, but it is within Newport s legal bounds to sell their merchandise in anappealing mode. This is merely one moral force of their selling schemes, and theadvertisers for Newport do hold other schemes to fall back on. Cigarette companiesshould take it upon themselves, to utilize selling strategies that target an older audience. Cigarette companies need to go forth a kid s artlessness entirely, leave it to life to corruptthese immature psyches and so they can destruct them when they are of age.In add-on to these marketing strategies, they add the inducement of a sweepstakes. The Newport advertizement allows you to come in a competition, by videotaping yourselfdancing. If your tape is chosen, you will have the chance to come in a dance competition,

in Miami Beach. In that competition

, you will be competing for fifty thousand dollars in cash. The advertisement presents the contest, so it appears winning is only an entry form away. The entry form is even in a shape of a ticket, this reinforces that the trip is there for thetaking.In the advertisement, there is a picture of the Miami Beach nightlife. The pictureshows neon lights, limousines, palm trees, and motorcycles to add to the intrigue. This isNewport world, the place where everyone is welcomed. Everyone is happy smokingNewport s, in Newport world. The people in this world look healthy, despite their cancerstick extension of their arm, or maybe it is because of it. Newport advertisers havesuccessfully depicted a life that, for the most part, is not available for us. By smokingNewport cigarettes, we are able to become a little closer to this world.This Newport cigarette advertisement, is a perfect example of a product usingmarketing schemes, that have no relation to their product. This does not stop them, frommaking it seem like there is a strong relation between their cigarettes and what ever theywant, in this case, the Miami beach nightlife. If you are leading a boring life, and youcan t afford to go to where the action in the advertisement is taking place, Miami beach,the advertisers want you to believe that you can bring a little of Miami beach to yourhome, by purchasing Newport cigarettes. If everyone is having fun, smoking theirNewport s, maybe this is what I m missing. Consciously we know this is not true, butsubconsciously we may be fooled. To a younger person, who has never smoked, this mayeven hold true in their thoughts.We may not agree with their marketing propaganda, but they do have the right, tosell their product in an attractive fashion. It is the job of the advertisers to their client, theNewport cigarette company, to try and glorify their product with a variety of marketingstrategies that tap into the human need of acceptance, they do not care if they are selling asmoke filled death to children, but if the advertisements are increasing sales. Cigaretteadvertisements generally target a specific consumer with flashy advertisements and try toestablish a reputation with them at an early age to ensure them of a life long consumer oftheir cigarettes. Until there is a sufficient substitute for cigarettes, they will sellthemselves. The advertisements just help you choose what brand to smoke, curiosity willbe what gets the potential consumer to try smoking. Newport cigarette s are undoubtedlyharmful, but if their advertisement focuses on that, they would never make a sale. Theadvertiser s job is to make the warning labels small, and fill the rest of the space withhappy, healthy, and attractive people. Newport knows, that if you become a consumer ofthis product, they might have you for life, even if it is a short lived life. With a productthat will sell itself, cigarette advertisers seek out a particular consumer to target with theiradvertisements, whether the targets are age, gender or race doesn t matter, just as long asthe smokers keep rolling in. We can not blame cigarette companies alone for underagesmoking, the responsibility falls on parents, schools and society to educate our youth tothe dangers of smoking. Cigarette advertisements do have a strong influence on potentialconsumers, but as a concerned society can we not use the same tactics of advertising tocombat their influence or are the cigarette companies too smart for the general public? Tips for writing your report Plan the report.Select an idea or topic for your report.Gather information for your report.Identify the information you want to include in your report. Remember you should have atleast three ways to support the main idea of your report. Include details and specificinformation that will help you make your point.Write a draft.Review what you have written. Try reading the report out loud. It can help you catchmistakes.Check spelling and punctuation. Each sentence should begin with a capital letter and endwith a period, question mark, or exclamation mark.Create the final report. Add interest.Use graphs and charts to illustrate an idea.Include a picture, photo, drawing, or map.Find a quotation, and use it to make your point. Make every word count.Choose words your reader will understand. Remember you want to communicate your ideato the person reading your paper.Avoid clich s.Use a thesaurus to replace overworked words and find new ways to express your